Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

BrainMates

NOVEMBER 3, 2022

In Product Development. Product development can be a difficult process to get right. Not all products are created equal, and an alarmingly high number of products produced will fail. In fact, around 40% of the products launched by organisations fail to meet their intended objectives.

Weak Development Team 52

Weak Development Team Product Research Development User Testing 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

User Testing 150

User Testing Customer Feedback Customer Experience Data Visualization 150

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Spice Catalyst

JANUARY 16, 2024

Conversations with Joshua T Berglan featuring David Fradin In this video, Joshua T Berglan interviews David Fradin, an expert in product development and branding. They discuss the importance of having a product market strategy, effective packaging, and the role of marketing in the success of a product or service.

Branding 78

Branding Product Marketing Marketing Strategy 78

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? These can be done in-app and also outside of the product.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. The data obtained will enable you to assess market demand, understand your target audience better, optimize pricing , jump on market trends, etc. Building market research survey in Userpilot.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

The Product Coalition

FEBRUARY 11, 2023

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Andrew Chen

FEBRUARY 26, 2024

I encourage you to be on a quest of your own, and even better a particularly interesting quest, so that your conversations with people can be as productive as possible. In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. Thank you!) There are endless varieties.

User Testing 123

User Testing Customer Experience Blog Events 123

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

ProductPlan

APRIL 27, 2022

The term comes from real estate, where it conveys the image of a literal green-field site for development, undisturbed by previous construction. Product managers use greenfield to describe developing a new product, as opposed to enhancing or building on an existing product. You’re creating something from nothing.

User Testing 40

User Testing Research Software Feedback Software Customer Experience 40

The Product Guy

APRIL 21, 2019

Higher revenue and market share. Builds brand. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Start taking steps to discover product modifications that respond to your customers’ unmet needs.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

The Product Coalition

DECEMBER 21, 2020

The result of idea validation is to develop a feasible prototype or MVP?—?both It also lays the foundation for a more intensive market-fit investigation, later on, to make sure it’s profitable. It can be used to validate new logos, slogans, marketing collateral, or branding. Is there a place for it? Should it be done?

User Testing 169

User Testing Product Research Research Software Feedback Software 169

Userpilot

NOVEMBER 21, 2022

Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Beta testing can help you identify and fix bugs, spread the word, validate product-market fit , and gather valuable feedback from your customer community. When should you use beta testing?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product Coalition

MAY 5, 2020

Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way. Then we’ve got just the book for you!

Product Research 79

Product Research User Testing Onboarding KPIs Research Software 79

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

JANUARY 25, 2021

A user persona is a semi-fictional character that is created based on who you believe will most likely get the most value from your product. A buyer persona is a decision-maker, while the user persona is the person actually using your product. User persona templates are developed for two scenarios. Source: UXplanet.org.

Analytic Tools 76

Analytic Tools Research Software User Testing Customer Experience 76

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Evaluate the usability of your product with CES. Develop your product through a PMF survey. Product evaluation survey example.

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

The Product HQ

FEBRUARY 1, 2023

What Does A Group Product Manager Do? Within this leadership role, group product managers oversee the development of a group of products from the beginning, to its testing stages and eventual product launch onto the market. Let’s explore these responsibilities below.

Product Management 52

Product Management Product Manager Certifications User Testing 52

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved. It’s usually marketing or an events manager.

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Department of Product

MAY 22, 2020

Commercial questions aside, the predominant theme in questioning is usually directly linked to the features offered in the product: Can it integrate with my existing CRM? Can I customise it with my own branding? Marketing It’s a similar story for product marketing. Does it send emails automatically?

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97