UX Planet

JANUARY 29, 2024

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

Wireless 77

Wireless Travel Branding Differentiation 77

280 Group

SEPTEMBER 16, 2021

Place/Distribution : Market research will help define where and how to sell your products, whether in brand-specific stores, on your company’s website, through third-party retailers, through a sales force, or through some other channel. Again, Product Managers can use processes to differentiate their value compared to the competition.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] ” He said, “Everybody knows your name.” The most important piece is how people feel.

Customer Experience 92

Customer Experience User Friction User Testing Automotive 92

TechEmpower - Product Management

JULY 24, 2023

How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What is different, special here?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

280 Group

FEBRUARY 1, 2022

Introduction: As the name implies, this phase begins when one or two new products offer a completely new value proposition, or solve an old problem in a new way. As a Product Manager, you should continue to watch the market and analyze competitive offerings, then look for ways to differentiate your product from the others.

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

280 Group

NOVEMBER 9, 2023

Take for example a user persona profile created for a software product that helps product managers build roadmaps that details the personas marital status, pet’s name, and what brand of clothing they wear. Imagine a marketing team who can clearly differentiate between a user and a buyer.

Research Software 194

Research Software User Testing Customer Experience Development Team Review 194

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. The move towards building customer relationships in this way is gaining such incredible momentum that we’ve given it a new name here at Intercom. According to Nielsen research, people increasingly expect to interact with brands through messengers.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

The Product Coalition

AUGUST 23, 2023

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality.

Weak Development Team 134

Weak Development Team Customer Experience Technical Review Customer Feedback 134

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

Vision 303

Vision User Testing Research Software Product Research 303

Product Innovation Educators

FEBRUARY 7, 2022

Trademarks protect branding. [7:13] Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. 27:57] Is there any value for you in your career to have your name on a patent? Patents protect products.

Artificial Inteligence 93

Artificial Inteligence Product Management Product Manager Differentiation 93

Intercom, Inc.

DECEMBER 6, 2022

The use of embedded technologies like artificial intelligence, natural language processing, and machine learning within the product supports customers to set up processes in the way that works best for their team – resolving queries quickly for their end users, and in turn improving speed, efficiency, customer satisfaction, and brand loyalty.

Artificial Inteligence 129

Artificial Inteligence Feedback Software Data Visualization Customer Experience 129

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. His name is Steve McIrvin and we met a few years as we both had kids competing in Science Olympiad. The leading brand cost about $150.

Artificial Inteligence 109

Artificial Inteligence User Testing Feedback Software Customer Feedback 109

Intercom, Inc.

JANUARY 24, 2023

Market All business messengers had become homogenised, we needed to differentiate. Customers Mature brands want deep visual customisation, so that Messenger feels native to their business. It’s personal: See the name and face of the teammate solving your problem, as opposed to being assigned an auto-generated ticket ID.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Therefore, product differentiation takes the lead in what gets communicated and emphasized during the launch. Brand Extension and Expansion.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Userpilot

SEPTEMBER 15, 2022

Use separate words to differentiate the “sign up” and “sign in” processes to avoid confusing users on which action to take first. Usually, a signup page contains a form (a signup form), where users can register by providing necessary information, such as their first and last name. Too many fields?

Customer Experience 95

Customer Experience User Testing Data Visualization User Friction 95

Intercom, Inc.

NOVEMBER 5, 2020

It was this larger than life, brand new experience. In his Black Friday: Abandoned Malls series , he traveled around the US to document “ dead malls ”, the name given to malls that have been vacated and neglected. Contemporary American photographer Seph Lawless is known for his haunting images of abandoned places.

User Testing 206

User Testing Reporting Tools Travel Customer Experience 206

The Product Coalition

MARCH 10, 2023

These slogans are examples of hyperbole designed to boost the brand power of product businesses. ⚫ Outputs have your name on them for all to see. In the world of advertising, hyperbolic statements are made quite often — because they are designed to attract people so that individuals and/or businesses can grow a customer base.

Weak Development Team 122

Weak Development Team Reporting Tools Customer Experience Advertising 122

The Product Coalition

FEBRUARY 8, 2022

Once we have a somewhat more precise picture of our target users, we can begin naming the most promising assumptions about their pains and needs and then dig deeper to test those assumptions. It might generate brand new value for them or reduce the pain they currently experience. There are various practices to do proper discovery.

User Testing 174

User Testing Framework Product Research Research Software 174

Mixpanel

SEPTEMBER 21, 2023

The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name. When I started my Race to 10 Million subreddit, there was this one dude, I won’t name him, who gained a large following and claimed to have hit the 10 million.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

JULY 27, 2022

In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. Product Lifecycle vs. BCG Matrix.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product Coalition

DECEMBER 9, 2019

Start-ups and new brands should choose this path to accelerate the testing of their market entry hypotheses if the marketplace offers access to the relevant customer segments. They are sometimes deemed as the sales and marketing channel for brands. Some of these tactics are listed below.

User Testing 78

User Testing Airlines Customer Feedback Feedback Software 78

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 345

Product Research Feedback Software Research Software User Testing 345

UX Studio

OCTOBER 11, 2022

Digital customer experience, or digital CX, refers to all digital or online interactions between your brand and your customers. Customers are more engaged, satisfied, and loyal to brands that combine exceptional products, powerful digital experiences, and human interactions. One Bad Experience is Enough to Abandon a Brand .

Customer Experience 84

Customer Experience User Testing Analytic Tools Customer Feedback 84

UX Planet

JANUARY 16, 2024

Brand Recognition Reinforce Solidifies brand identity in users’ minds through consistent text design choices (e.g., Using uppercase characters in headings/subheadings is an easy way to differentiate various text sections. Author names, dates, and other meta information presented in smaller fonts with distinct styles.

Definition 75

Definition Reference UX Differentiation 75

Intercom, Inc.

JUNE 2, 2022

She has worked with brands such as Disney World and The Gap, and just last April, she published her first book: The Power of Customer Experience: 5 Elements To Make An Impact. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. His name was Kenneth Cooper.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

The Product Bistro

DECEMBER 28, 2018

These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. And ultimately, it will undercut the brand equity that Ford has as the leader in pick up trucks. Let’s deconstruct this logic. The comment-er was specific.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

Mind the Product

OCTOBER 11, 2019

Put simply, you should ask your customers these three questions to understand more about them: If {Your Product Name} did not exist tomorrow, will you be unhappy, somewhat unhappy, or not disappointed? What primary benefit do you receive from {Your Product Name}? How do you differentiate a soap’s messaging?

Positioning 105

Positioning User Testing Product Research Data Visualization 105

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

JUNE 22, 2020

Author name: Who is the message coming from? When customers engage with a brand, they expect the same top-notch experience across both web and mobile platforms. With Intercom, you can customize them to stay consistent with your branding, optimize them for new promotions, and push major updates across multiple channels.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

The Product Coalition

FEBRUARY 27, 2021

Product design is one of the main differentiators in the digital competition. It plays a particular role and helps the brand to make a powerful impression on a target audience. It has partnered with startups and big names like Google, Rolls Royce, Zoom, Bolt, Pipedrive, MyTaxi, Atlassian, Codio and many others.

Research Software 89

Research Software Analytic Tools UX User Testing 89

ProductPlan

JUNE 4, 2021

This distinctive quality can be just about anything—innovation, a skill, design, technology, name recognition, marketing, workforce, customer satisfaction, or even being first to market. A superior characteristic that is unique, special, or differentiating for a company is a distinctive competence. In a single word, distinctive.

Differentiation 40

Differentiation Customer Experience Naming Customer Satisfaction 40

Amplitude

MAY 6, 2020

We are also more connected—tablets, watches, phones, work laptops, TVs, bikes, consoles, and cars to name a few. We are a burger company,” explains Elie Javice, VP of Tech Product Management from Restaurant Brands International (Burger King), “that is our product. Today, we—the product-using public—have more choices.

Data Visualization 140

Data Visualization Reporting Tools Analytic Tools User Testing 140

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). In a way, once you are set on your target market , the level you are at is no longer for you to decide.

Education 114

Education Marketing Weak Development Team Advertising 114

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Innovatemap

NOVEMBER 4, 2020

How you sell and market your products, services, solutions, offerings, you name it, has changed. Your key differentiators, benefits and value props may have changed. Your brand needs to support your digital presence. The worst case scenario. Be cohesive, consistent, and talk the talk.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52