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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

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Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall. You need both.

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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

For example, a target audience for a digital product such as a new video game is more likely to engage with in-product ads or promotions delivered via social channels than a full-page spread in a magazine. Again, Product Managers can use processes to differentiate their value compared to the competition. VIEW THE COURSE.

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Imbuing Product Strategy

The Product Guy

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. These are all key questions addressed as part of product strategy. Below were what I brought to the products and how I was able to drive for quick results.