Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. TL;DR Email marketing can be used to acquire new customers , retain existing customers, increase conversion rates, and continuously nurture customer relationships until they become advocates for your brand.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

MARCH 23, 2022

Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. It’s obtained by asking customers how likely they are to recommend your product to others. Scores between 0 and 6 are detractors—people least likely to recommend your product. Detractors: Respondents that rated the product 0 – 6.

Product Research 98

Product Research Feedback Software Analytic Tools Research Software 98

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Use colored buttons, animated videos, and product screenshots to create visually appealing landing pages. Link to relevant subpages to help prospects learn about your service and discover more features.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Gainsight

APRIL 5, 2022

Multi-product companies are bursting with growth potential. But product leaders and managers know how challenging it can be to keep that growth moving in the right direction. However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. Users are forgotten.

Analytic Tools 52

Analytic Tools Feedback Software Embedded Analytics Product Research 52

Gainsight

DECEMBER 2, 2019

Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. A successful customer retention strategy will build symbiotic business relationships, drive brand equity, and encourage customer loyalty amongst your customer base. When a customer leaves, it’s known as churn.

Onboarding KPIs 52

Onboarding KPIs User Testing Strategy Customer Feedback 52

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. Userpilot has put on the Product Drive summit , for example, and this has both increased our profile in the SaaS world and driven leads. Infographics. White papers. Case studies. Interviews.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? TL;DR Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Gainsight

DECEMBER 12, 2023

Whether you have a dedicated customer education team or not, your customers still need to learn how to use your product. To drive adoption after the initial onboarding phase, Intercom created a robust nurture program of educational courses organized by persona and executed via both email and in-app engagements.

Education 52

Education Customer Experience Engineering Reporting Tools 52

Usersnap

NOVEMBER 15, 2019

Walker predicts that by 2020 customer experience will overtake price and product as the main differentiator between competition. . They focus on the needs of the customer as opposed to how many people are using their products. Without feedback, you are left playing a guessing game when your feature is out in the market.

User Testing 49

User Testing Feedback Software Research Software Customer Feedback 49

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? What is a product marketing strategy?

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85