The Product Coalition

SEPTEMBER 20, 2018

Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list. The title Chief Brand Officer has become popular lately (if someone could explain that one to me, please reach out).

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UX Planet

FEBRUARY 11, 2024

In this article, we’ll be learning what personalization in user experience means, different forms of personalization which exist, and how personalization can impact brands. Some plaforms use recommendation engines and customized user interfaces as personalized touches. Therefore, personalization helps brands improve customers’ loyalty.

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Pragmatic Marketing

MAY 23, 2017

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. But while a great product is essential, it’s only one piece of the puzzle.

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Branding Feedback Software User Testing Customer Experience 70

Modus Create

JUNE 3, 2022

We are excited to announce that Modus Create has acquired Tweag, a software engineering company providing high levels of software assurance to its clients in the fintech, biopharma, and autonomous vehicle space. The Tweag brand will continue to operate within the Modus Create platform.

Software Engineering 52

Software Engineering Analytic Tools Research Software Engineering 52

Product Innovation Educators

MAY 27, 2019

Summary of some concepts discussed for product managers: [3:16] Xerox is a familiar brand to many listeners. 23:37] What’s the relationship between brand and product? If you have a good brand, you probably have a good product. But having a good product does not always necessarily equal a good brand.

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Branding User Testing Customer Experience Books 78

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Review by First Round

JANUARY 14, 2021

Today’s episode is with Jean-Denis Grèze, Head of Engineering at Plaid, which securely connects your bank to your apps. Before joining Plaid, Jean-Denis served as Director of Engineering at Dropbox, and even had a stint in law school and one year as a lawyer under his belt before diving deep into the world of CS.

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NextBigWhat

AUGUST 2, 2019

Right from MRD to PRD, how do great product leaders navigate between engineering, marketing and sales teams? You are performing engineering/marketing/support or similar role and planning to enter product management role. Navigate the product cycle. Become a great product leader. The world is looking up to new product leaders.

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User Testing Branding Feedback Software Customer Experience 94

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . Search engine marketing where you strategically position your content at the top of search engine results. . Paid media is marketing media that is bought and paid for by a brand.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

TechEmpower - Product Management

MARCH 4, 2024

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience.

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Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. They allow companies to reach broad audiences and increase brand awareness.

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Feedback Software Analytic Tools Research Software User Testing 103

Lenny Rachitsky

FEBRUARY 20, 2024

Nat Friedman (former CEO of GitHub) and Daniel Gross (former Y Combinator partner) are investing $100 million in a startup called Magic that’s looking to replace engineers. Prominent engineers are worried. This means anyone on our team can write well, whether they’re a product manager, designer, or engineer.”

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Data Visualization ChatGPT Reporting Tools User Testing 136

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Enhanced brand perception : Personalized experiences foster positive brand sentiment and advocacy. Well, those days are over! Here’s how: 1.

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

Alchemer Mobile

SEPTEMBER 3, 2021

and many times, the only outlet back to the brand is to leave the app and go through the app stores. Adding an in-app message component gives customers a direct line to your brand, which minimizes disruption throughout their session by not forcing them to leave the app to send you a message. The customer leaves loudly. BE CONSISTENT.

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Feedback Software Messaging Customer Communications User Testing 227

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Experience engineering. Strategy and leadership.

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Data Visualization Reporting Tools Customer Experience Customer Feedback 218

Userpilot

JANUARY 22, 2024

Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective. When crafting your message, you must also note that the message will define how your brand is perceived. It should, thus, be designed to communicate carefully chosen brand values.

Feedback Software 103

Feedback Software Research Software Analytic Tools Product Research 103

Product Management Unpacked

APRIL 16, 2021

You’ll sign in, then zombie-walk through a day of routine engineering tasks to patch old patches as everyone around sprints to meet a product ship date that only matters to your boss’s boss. You have the company mug and branded Zoom background. Your dreams will soon be disrupted by questions like: Who wants this product?

Product Management 158

Product Management Product Manager Management Management 158

Product Innovation Educators

OCTOBER 30, 2023

How the customer uses the product drives the requirements we as product managers write for engineers to develop the product. The engineers can’t design to every possible use case. The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Intercom, Inc.

JUNE 7, 2019

In addition to the new brand direction, we also made many changes on the development side, which I detailed in this Twitter thread. Our old site is a Rails application, which required engineering effort whenever we wanted to change a page. The impact of the engineering effort. I was the tech lead on this project, on Team Web!

Customer Experience 159

Customer Experience Engineering Analytic Tools Branding 159

Intercom, Inc.

APRIL 22, 2021

As it turns out, he’s also quite the writer – since the last time we spoke , he has published not one but two books on engineering. After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track.

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Mixpanel

APRIL 18, 2024

We have a wide range of user types, from marketers to engineers to product managers and more. Working backward, the product team (engineering, product, and design) can decide how we might build the feature to ensure it’s a success based on the positioning. This is largely because of the challenges that are inherent in B2B.

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Data Visualization B2B User Testing Customer Feedback 94

PMLesson's Ace the PM Interview

APRIL 22, 2019

So, are you a software engineer interested in becoming a product manager? Software engineering is one of the most common starting points when transitioning into a product management role. In fact, I transitioned into product halfway through an undergraduate software engineering internship.

Software Engineering 45

Software Engineering Feedback Software Engineering Product Management 45

The Product Coalition

JANUARY 17, 2022

The ability for engineers to easily toggle between sandbox and production to make testing straightforward is a small but delightful feature. Seek to have your documentation in the top and side navigation (in addition to your product marketing site). Example: Industry-standard mental model of team management used by Codat.io

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The Product Coalition

JANUARY 12, 2022

or GitBook For another engineering team to walk up to your API and be able to understand your endpoints and your value, Readme.io can be branded and launched in one day to start winning partners. GitBook also provides a strong branded offering that will be more polished than a basic Swagger.io Utilizing Astral.sh

Product Management 119

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The Product Coalition

NOVEMBER 23, 2021

Branding/content strategy Branding strategy for a startup is equally important like other stacks such as product, innovation, engineering, growth, finance, ops but that is the area where co-founders generally do not have enough experience. I have given a high-level snapshot of a branding strategy developed during the engagement.

Startups 134

Startups Strategy Technical Review B2B 134

UX Studio

APRIL 29, 2019

This case study reports on how we helped optimise their search engine. It makes for great fun and could make your branding work much easier. The post UX Case Study: Search Engine Redesign for RV Rental appeared first on UX Studio. Explorers and courageous travellers increasingly go on adventures with RVs. We ship worldwide!

UX 63

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Intercom, Inc.

MAY 11, 2022

In the SaaS industry, it’s common to experience friction between the desire to move forward with the product and the need to tackle gnarly technical debt that slows down engineers. Product health is assessed constantly in our roadmaps, and we encourage engineers to apply the 20% rule”. We’re deliberate about the trade-offs we make.

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Feedback Software Customer Experience User Testing Customer Feedback 145

Intercom, Inc.

DECEMBER 21, 2021

Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. The Intercom Brand Studio team never fails to amaze me with their creativity, so this post was an obvious highlight for me in 2021. Shipping fast and safe: Building a culture of low-risk learning.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

PMLesson's Ace the PM Interview

APRIL 22, 2019

So, are you a software engineer interested in becoming a product manager? Software engineering is one of the most common starting points when transitioning into a product management role. In fact, I transitioned into product halfway through an undergraduate software engineering internship.

Software Engineering 40

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The Product Coalition

MAY 16, 2021

CitrusBits is a trusted partner of global brands like Burger King, Quiksilver, Symantec, and Sotheby. The company offers a comprehensive suite of services, including UI/UX design, development, QA and testing, graphic design and branding, and explainer video creation. It was founded in Los Angeles in 2012.

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Userpilot

APRIL 10, 2024

Self-service support ensures consistency and increases trust in the brand. Having search engines in your help center makes it easy for customers to quickly find the specific information they seek. And the time saved in the engineering department can be invested in scaling your business. Helpjuice interface.

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Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. What is B2B marketing?

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The Product Coalition

DECEMBER 6, 2023

Product Strategy is a high-level plan explaining how the company is going to achieve its business goals by making certain strategic choices about the product, the market, and the brand. The product the founders had in mind was naturally a smart e-commerce search engine. If you feel it touches marketing and sales, you are right.

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Gainsight

APRIL 8, 2024

Customer Success as a Growth Driver Beyond mitigating churn, Customer Success has evolved into a strategic growth engine for businesses. As customers engage, they forge stronger bonds with the brand, fueling advocacy and organic growth through referrals and elevated brand reputation.

Data Visualization 52

Data Visualization Research Software Analytic Tools Customer Feedback 52

Intercom, Inc.

JUNE 9, 2022

You’ll hear from Product Designer Charlotte Sferruzza about the importance of following design fundamentals and how it leaves space for Innovation and Engineering Manager Martha Moniz on building better solutions by keeping it simple. In today’s episode, we’re covering two principles. Going back to fundamentals. Liam Geraghty: Hey there.

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Feedback Software Research Software User Testing Customer Experience 138

Userpilot

NOVEMBER 24, 2023

Customer retention keeps existing customers engaged and committed to a brand or product. By doing so, businesses can turn one-time buyers into loyal customers who make repeat purchases and act as brand advocates, bringing in new customers through word-of-mouth recommendations. What is customer retention?

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Customer Experience Customer Feedback User Testing Data Visualization 103

UX Planet

JANUARY 11, 2024

Negative Brand Image: A poorly designed website or application can tarnish a brand’s reputation. Google’s constant iterations to its search engine result page (SERP) layout are a result of ongoing usability testing to enhance user satisfaction. ? Consistent Branding: Maintain a harmonious visual identity.

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User Testing Customer Satisfaction Research Software Product Research 59