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As productmanagers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Why Your PM Brand Matters Your personal brand as a productmanager is essentially how others perceive your skills, expertise, and leadership.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
In the retail industry, customer feedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Heres how to take insights from customer feedback and turn them into results.
For this edition of Product in Practice, were not talking with a productmanager, a designer, a UX researcher, or even an engineer. Eva Spexard is the Head of Operations and People at Passion.io , a mobile app builder for creators. Nope, todays story involves a Head of Operations and People.
The productmanager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for productmanagers.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Which productfeedbacksoftware should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. In this round-up, I cover 21 of the best productfeedbacksoftwaresolutions. Free trial?
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. This article will help reduce such churn by refining your productmanagement and UX analysis approach. UX analytics tools worth considering. What is UX analytics?
What separates a good app from a great one? It’s what you do with the behavior data your app collects. All questions you can only answer with: Mobile app tracking. All questions you can only answer with: Mobile app tracking. What is mobile app tracking? Track mobile app engagement metrics with Userpilot.
Strategic ProductManagement: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for productmanagers in established tech companies.
For example, let’s say your team is developing new project managementsoftware for small- to medium-sized businesses. Rather than throwing in one product tour for all users, you can create several, tailored to specific JTBDs your user personas might have. …and tailored in-app tutorials to introduce core features.
For decades, banks competed through branch locations, branding and fee structures. The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. But trust isnt earned by just having a mobile-friendly app.
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. When managingproduct updates for Usersnap, I faced some familiar challenges: updates scattered across emails made it tough to track changes, leading to low open rates and click-through rates.
In spite of what you may hear, we will still need (great) managers in the future—to scale (well-functioning) teams, to mentor and coach individuals, and to think beyond the day-to-day. These tactics and tools are practical and actionable, and you can start experimenting with them today, even if you’re not managing.
Help center software allows you to juggle feature rollouts, bug fixes, and user onboarding without keeping up with endless tickets. By using in-app support solutions for quicker issue resolution, you can maintain smooth experiences without sacrificing precious hours. What are the different types of help center software?
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities. You have the goals, now get the tool that makes it easy. Basic analytics (e.g.,
Or they never install the mobile app and miss half the product experience. " The solution isn't more tools: it's one omnichannel customer engagement platform that connects every user interaction and related analytics. Your user signs up on the web but ignores the onboarding flow and never returns.
Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.
If youve ever tried evaluating product tour tools, you know the surface-level comparisons dont tell you much. Every tool claims to be a no-code tool and easy to use, but few support the workflows product teams care about, like multi-step onboarding , flow targeting, mobile support, or analytics that go beyond step views.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Email sequences and support docs We have some basic in-app checklists We don’t have a formal process How do you announce new features to drive adoption? Mainly through email newsletters In-app, but it’s one-size-fits-all We struggle to announce features effectively How do you identify why trial users don’t convert?
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?
Achieving and Scaling Product-Market Fit: A Guide for ProductManagers in Mid-to-Large Tech Companies Introduction As productmanagers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
You finally launched your mobile app. While downloads are rolling in after months of development and a well-formed launch marketing plan, your mobile app adoption metrics show a concerning pattern: users sign up, look around, and quit the app almost immediately. 80% of users abandon apps within the first three days.
By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. This is where effective productmanagement plays a crucial role. Is there a particular brand that stands out in delivering a superior experience?
Hi friends, Ive put together a list of 12 must-reads on Silicon Valleys hottest product-related topics.This selection covers productmanagement, growth, operations, strategy, technology, innovation, branding, and design, and Im sure itll be helpful toyou! Its perfect for deepening your strategic perspective.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?
Video onboarding can be the solution you need when text-only tutorials are driving your users away. But videos provide a more human way to guide and demonstrate how your app works, and drive customer retention. Pro tip: Add a team member’s face in the welcome video to humanize your brand and encourage trust.
Youre constantly juggling tickets, FAQs, and feedback, all while trying to provide a frictionless experience. Moreover, by investing in Userpilots resource center, you not only reduce reliance on your support team but can also take full advantage of it through self-service and enhance the product experience. moment faster.
I love Colin’s stuff because it’s always rooted in the real-life problems that product builders actually run into with AI tools—and he articulates the solutions so simply and practically. How do you successfully adopt these tools as a team, instead of a lot of individuals working in silos?
Clear, user-focused notes keep users up-to-date on bug fixes, enhancements, and features while fostering a sense of partnership and ownership in your products journey. Imagine release notes that are more than text enhanced with screenshots , videos , and enhanced by feedbacktools like Usersnap. Think: Tired of waiting?
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As productmanagers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? Don’t just guess!
For senior product leaders and their teams, the message is clear: Embrace the disruption. eBook Leveraging Product Strategy Read now Emma-Lily Pendleton Senior Content Manager @ airfocus Emma-Lily is a senior content manager at airfocus bringing stories to life â driving brand growth, leads, and sales with words, and pixels.
Tips for Managing the Product Lifecycle (Part 1) By Jana Paulech Product lifecycle management is arguably the most underutilised tool in the productmanagement toolkit. In part 1 we give an overview of the lifecycle and how to identify where your product is with a product value metric.
Throughout my career as a productmanager, I’ve seen too many promising mobile apps fail; oftentimes not because they lacked great features, but because the user experience fell short. What can you evaluate in a mobile app usability testing session? Accessibility: Can people with disabilities use the app effectively?
While the product adoption platform offers decent user onboarding and engagement features, it lacks advanced analytics capabilities and is quite expensive. Overview of Chameleon Chameleon is a no-code user onboarding platform that lets SaaS teams create in-app experiences to engage and retain users.
Netflix preaches radical candor, so we start handing out unfiltered “feedback” and end up hurting everyone’s feelings. You don’t have their money, their brand, their scale, or their infinite runway for mistakes. And success doesn’t prove a system works. Still, we keep falling for it. Let’s just do what the big guys do.”
The results may be slightly less consistent, but that’s a trade-off better addressed by hiring specialists in design systems. So, what can a newly liberated product design generalist do with all that reclaimed time? New product launches can offer similar opportunities to product designers, including generalists.
You’ve built a great product, but users keep dropping off before they see its value? At times, even a great in-app onboarding flow isn’t enough. You’ll also learn how to build your full sequence using user onboarding software like Userpilot, so you can turn more signups into engaged, paying customers. I’ve been there.
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