freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

Branding 97

Branding Marketing User Testing Naming 97

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

freshtrax

APRIL 24, 2023

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

Branding 90

Branding Marketing User Testing Naming 90

Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi. These moments define how people think of you and your company. Don’t do this.

Events 205

Events Branding Customer Experience User Testing 205

The Product HQ

FEBRUARY 1, 2023

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM). What Does A Group Product Manager Do?

Product Management 52

Product Management Product Manager Certifications User Testing 52

280 Group

JUNE 22, 2023

” Dean Peters Principal Consultant & Trainer, 280 Group Product Management is a critical strategic driver in a company. Our own Product Pro, Joe Ghali, explains it this way: “You know how at the grocery store, there is an ice cream aisle and there are these different brands and flavors of ice cream? launch, and support.”

Product Management 308

Product Management Product Manager Customer Experience Management 308

The Accidental Product Manager

JANUARY 7, 2019

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY. There are number of different ways to go about answering this question and testing our product development definition, but one way that we’ve all be using for a long time is the veritable focus group.

Research Software 75

Research Software Data Visualization User Testing Product Management 75

Roman Pichler

JANUARY 31, 2023

These are vision, target group, needs, product, and business goals. Target Group Clear : Use relevant qualities like demographics and behavioural attributes to characterise the target group. Specific : You can tell if somebody is included in the target group or not.

Vision 225

Vision Differentiation Download Branding 225

People-First Product Leadership

OCTOBER 22, 2023

It turns out he had lost his tour group. Instead there is power in looking across the group (Discover), bringing together multiple viewpoints (Dream), co-creating (Design), and enabling the team to build the future (Destiny). We caught up with him two blocks later. In none of the phases is the leader going through the exercise alone.

Artificial Inteligence 52

Artificial Inteligence Leadership Travel Positioning 52

The Product Coalition

OCTOBER 14, 2019

They can be brands or specific products. We need to start with the basics. You identified a list of competitors. But what to do with them… Continue reading on ProductCoalition.com ».

Branding 77

Branding Startups Strategy Marketing 77

280 Group

MAY 12, 2021

McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.” In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. The Modern-day Product Manager. Starting at.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Alchemer Mobile

JANUARY 12, 2022

84% of consumers say they’re more likely to stick with a brand that has a loyalty program. Brands save money by increasing retention and activating their current customers for repeat purchases. This keeps the current customer happy and engaged while the brands gain a new customer at a much lower cost.

User Testing 278

User Testing Customer Experience Branding Reference 278

NextBigWhat

DECEMBER 5, 2021

You can’t be a brand with just using stock imagery, and it goes the same for product. 99% of entrepreneurs in CPG fail because they don’t build a BRAND, even if they had a good product. After helping launch 11 brands in the last 18 months, I’ve put together a Modern Day Brand Ingredient List.

Branding 52

Branding Differentiation Messaging Customer Experience 52

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. So you will need to keep your skills fresh and nurture your relationships. You are a product. Launching: Version 1.0.

Branding 70

Branding Product Research Roadmap Customer Experience 70

The Product Coalition

SEPTEMBER 20, 2018

Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list. The title Chief Brand Officer has become popular lately (if someone could explain that one to me, please reach out).

Branding 60

Branding Weak Development Team Product Management Product Manager 60

Pragmatic Marketing

MAY 23, 2017

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. But while a great product is essential, it’s only one piece of the puzzle.

Branding 70

Branding Feedback Software User Testing Customer Experience 70

Alchemer Mobile

MARCH 31, 2022

In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. These quick responses are a great way for brands to quickly understand consumer emotion without asking people to leave the app for feedback, or to take another step away from their intended use of the app. Expressed customer sentiment.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Alchemer Mobile

MARCH 16, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. There are three focus areas for brands to prioritize in order to win in 2021 and beyond: Focus on retention, not acquisition.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Imagine grouping customers not just by demographics, but by their predicted purchase intent, churn risk, or product preferences. Segment target audiences properly Forget demographics!

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

280 Group

SEPTEMBER 16, 2021

Place/Distribution : Market research will help define where and how to sell your products, whether in brand-specific stores, on your company’s website, through third-party retailers, through a sales force, or through some other channel. How 280 Group Can Help You Position Products Like a Pro. Get started today! VIEW THE COURSE.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Product Innovation Educators

MAY 27, 2019

Summary of some concepts discussed for product managers: [3:16] Xerox is a familiar brand to many listeners. 23:37] What’s the relationship between brand and product? If you have a good brand, you probably have a good product. But having a good product does not always necessarily equal a good brand.

Branding 78

Branding User Testing Customer Experience Books 78

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? For example, you might want to offer a discount to a given group to provide incentive. What’s the state of the relationships that brings you that data? Free trials?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

280 Group

DECEMBER 4, 2021

As 2021 draws to a close, 280 Group is looking ahead at the coming year, and spotting key trends we feel will have the biggest impact on Product professionals across industries. 280 Group offers the training and resources to help you prepare for whatever lies ahead. Innovating in this landscape will require Continuous Discovery.

Product Research 317

Product Research Product Management Product Manager Research Software 317

280 Group

JUNE 8, 2022

Fulfilling the brand promise: CNN is an established brand with a definitive personality and a reputation for broadcasting news in real-time. They could have delayed launch until incoming leadership had time to weigh in, or tailored the offering to meet the needs of consumers and deliver on CNN’s brand promise. Get started today!

Development Team Review 296

Development Team Review Systems Review Product Research User Testing 296

Alchemer Mobile

APRIL 13, 2021

Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Despite the differences between subcategories, the Love Dialog had a positive impact on both consumer groups. The new interactions led to improved retention. Surveys and Messages.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

280 Group

DECEMBER 20, 2022

Then I spent three years at a brand marketing agency, which taught me to think deeply about the user experience which is so critical in product management. Nicole Tieche is a Client Relations Specialist at 280 Group. 280 Group is the world’s leading Product Management training and consulting firm. About the Author.

Product Management 291

Product Management Product Manager Management Management 291

The Accidental Product Manager

JUNE 5, 2018

Incite Group just published an in-depth, research-led report on the state of digital product, based on feedback from over 1000 product, UX design and engagement executives. How brands are using the ever-expanding digital ecosystem to enrich the customer journey and further personalize consumers interactions and services.

Branding 56

Branding User Testing Reporting Tools Product Research 56

UX Planet

APRIL 3, 2024

Ensure your research covers a diverse group of users to capture a wide range of experiences and perspectives. And use these personas as the basis for creating distinct user journeys that address the specific needs and experiences of each group. Actionable tips: Incorporate a mix of qualitative and quantitative research methods.

User Testing 83

User Testing Customer Feedback Customer Experience Data Visualization 83

280 Group

NOVEMBER 9, 2023

Take for example a user persona profile created for a software product that helps product managers build roadmaps that details the personas marital status, pet’s name, and what brand of clothing they wear. Before joining the 280 Group, Ryan served in senior product roles at Industrial Scientific Corp and Automated Packaging System.

Research Software 194

Research Software User Testing Customer Experience Development Team Review 194

The Accidental Product Manager

OCTOBER 30, 2023

To showcase their brands to consumers in these worlds, product managers will buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have already acquired desirable locations. The Sandbox is popular with celebrities and entertainment brands.

User Testing 138

User Testing Product Management Product Manager Entertainment 138

Userpilot

APRIL 19, 2024

Focus groups. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. Focus Groups : Hold discussions with small groups of 5 to 10 people from your target audience. Interviews. Product trials. Each method has its benefits.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Alchemer Mobile

JANUARY 27, 2022

Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers through the app stores. So, your app might have four or five stars, but that doesn’t mean the majority of your customers are happy.

Feedback Software 246

Feedback Software User Testing Product Research Advertising 246