Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). How to measure product adoption.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 150

Branding Reporting Tools User Testing Research Software 150

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? How does it differ from a product roadmap and how do the two plans relate?

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.

Product Strategy 396

Product Strategy Strategy Product Research Technical Review 396

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must. Keep iterating.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

NOVEMBER 19, 2023

Learning how to improve cross-selling will let you tap into customer potential, provide additional value, and boost long-term retention. It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? Why implement a cross-selling strategy?

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Reporting Tools 91

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 93

Feedback Software User Testing Customer Experience User Friction 93

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 103

Feedback Software Analytic Tools Research Software User Testing 103

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy.

Education 97

Education User Testing Customer Feedback Customer Experience 97

Userpilot

FEBRUARY 25, 2024

Let’s explore how each funnel operates and their unique contributions to the process. Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. These metrics help gauge how well your marketing strategy grabs attention and encourages deeper engagement.

Data Visualization 104

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 104

Userpilot

JUNE 8, 2022

How do you get feedback on what new features to build next? Brand monitoring is a crucial part of any product’s development process. If you’re interested in learning more about how to better track and understand your customers’ thoughts on your product, read on! What is brand monitoring?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. How companies use VoC data . How to create a better VoC program . DOWNLOAD THE GUIDE TO ACCESS VOC TEMPLATES AND LEARN HOW TO CREATE YOUR OWN VOC PROGRAM. What is VoC.

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Alchemer Mobile

OCTOBER 8, 2020

This post outlines the four main changes app publishers need to be aware of, along with how the shifts will impact existing cross-industry ratings and reviews strategies. The post Google Play In-app Ratings and Reviews API Changes: What’s New and How to Adapt Your Strategy appeared first on Apptentive.

Feedback Software 147

Feedback Software User Testing Strategy Product Research 147

Emerge Insights

MARCH 12, 2020

The post How to develop an effective digital product brand strategy in 5 easy steps appeared first on EMERGE | Digital Product Agency. Often much later than originally planned. It’s up to you to get things moving — quickly. As you begin to evaluate potential partners to produce your digital […].

Branding 59

Branding Strategy Development Management 59

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential. It’ll tarnish our brand.” You already know that.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Mind the Product

AUGUST 19, 2021

A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics.

Reference 180

Reference Branding Strategy Marketing 180

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Research Software 99

Research Software Analytic Tools Feedback Software User Testing 99

First Round Review

JANUARY 25, 2022

After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make.

Branding 112

Branding Startups Strategy Marketing 112

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 97

Product Research Data Visualization User Testing Research Software 97

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. While I have written about all steps in the past , I would like to dive a bit deeper today into how to make this winning selection.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. We also share examples of different conversion paths and optimization strategies. If so, you’re in the right place! Let’s get to it! Follow our 6-step guide.

Research Software 95

Research Software Feedback Software User Testing Reporting Tools 95

Userpilot

AUGUST 23, 2023

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. CX has a much broader scope and covers all customer interactions with your company or brand. By setting goals for CX, brands can monitor their performance and assess if their offerings meet expectations.

Customer Experience 90

Customer Experience User Testing Customer Feedback Feedback Software 90

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. There’s no such thing when it comes to branding. That’s the real deal.

Branding 61

Branding Construction Definition Education 61

Antwak Blog

APRIL 22, 2021

Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. The post How to create a digital marketing strategy?

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Antwak Blog

APRIL 22, 2021

Now, digital marketing strategy has become a necessity for all businesses. Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. The post How to create a digital marketing strategy?

Strategy 52

Strategy Marketing Advertising Customer Experience 52

Andrew Chen

JULY 25, 2022

Why you’ll need to rethink your user growth strategy. Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. This means the strategy for user growth just went from “as much as possible” to “efficient, profitable, productive” in just a few quarters.

Onboarding KPIs 85

Onboarding KPIs Strategy Customer Experience Startups 85

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. How to use micromarketing to increase the trial to paid conversion rate.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. For more on gathering and analyzing qualitative data, see How to Analyse Qualitative Data. The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

JULY 16, 2022

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. Why do you believe a merger is critical to the strategy?”. This is especially true for product strategy.

Product Strategy 156

Product Strategy Strategy Product Research Research Software 156

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

The Product Coalition

FEBRUARY 8, 2022

Overall, we are trying to answer how your product or service can satisfy underserved customer needs. It might generate brand new value for them or reduce the pain they currently experience. is there a potential to create brand new attributes, which don’t exist on the market yet, and can delight our customers? More is better.

Framework 182

Framework User Testing Product Research Research Software 182