A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. When you’re a startup, marketing is your voice.

Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Google and Bing have made it easier for marketers to optimize their pay-per-click ads with the click-to-call feature.

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Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. The Product Marketing Manager is responsible for successfully getting the product off the shelf.

Announcing three brand new features to help scale your support

Inside Intercom

As a business grows, so does the number of inbound conversations they receive, often exceeding their real-time capacity to support. The fact is, as your business grows into new markets and geographies, you’ll need to engage with customers across different time zones and languages.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around.

Spendesk’s Nicolas Marchais on evolving with your market

Inside Intercom

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Getting to 100 customers doesn’t demand a complex setup, but getting to 1,000 in a specific market requires evolution.

Why “Marketing” Sounds Like a SCAM

I Wonder The Value

What is marketing? Others may say lead-generation or branding. In short, marketing has a lot of activities. That’s why a lot of “XX Marketing” are confusing and sound like a SCAM. To understand those categories helps you to understand right marketing resources.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said. Competitive/market intel.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Average inbound and outbound message volume.

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. We have a suite of tools that help marketers, sales, customer service people, and grow companies.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. Marketing

Retail Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

So, what are retail brands to do? Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download

Media Apps: 2020 Mobile Customer Engagement Benchmarks

Apptentive

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market.

The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Inside Intercom

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. ” Marketing in the world of the changing algorithms.

Build a growth stack, not a tech stack

Inside Intercom

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack.

Building help content into your product launch

Inside Intercom

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. Support Marketing Articles customer support help articles help center help content Product Launch product launche

Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin

Inside Intercom

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. A successful sales and marketing partnership is based on a mutual understanding that we’re all manufacturing the same thing — revenue for the business.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. With this understanding, they confronted the marketing department to identify the gap in the customer experience.

Customer Support is being turned upside down. Here’s what you need to do about it.

Inside Intercom

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents. This reduces inbound volume.

How we use bots at Intercom

Inside Intercom

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Automating our sales and marketing. Your bot should behave in a way that reflects your brand – conversational, professional and helpful. Marketing Sales Support

Build a sustainable customer acquisition strategy

Inside Intercom

The best marketing in the world can’t help you if your product or service isn’t up to scratch. It’s a cost-effective way to get your brand “above-the-fold” if your website content is not ranking highly enough. It doesn’t cost you anything to put that marketing online.

The Activities of a Strategic Product Manager

ProductPlan

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Common inbound effort activities include: Setting the vision. Market research. Branding.

Single Grain’s Eric Siu on using content to grow your business

Inside Intercom

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO.

Your next wave of growth will come from conversational relationships

Inside Intercom

They want fast and personal experiences from all brands, big and small. In a world where customers can readily switch brands, all companies need to invest in customer relationships and the best way to do that is to shift to conversational relationships. Conversational marketing.

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business.

3 Ways to Use Cohort Analysis (Beyond Improving Retention)

Amplitude

Cohort analysis can show you additional opportunities across your company, including product development, marketing, and sales. To use cohort analysis to inform your marketing and advertising, identify the channel or inbound tactic you want to measure.

How to drive and increase traffic to your startup website

Nulab

And even if what you’re selling or trying to promote is quite unique, someone with a less original product can still outsell you if they are better at marketing themselves or driving traffic to their site. Getting backlinks, i.e. the inbound links that lead to your site from other sources.

How pricing strategy helps shape your entire business model

Inside Intercom

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity.

8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

Inbound Insights from Marketing Professionals: Traffic and Leads Podcast. With podcasts aimed at boosting traffic and lead generation, there is an abundance of content to help you make the most of your marketing efforts.

How customer service chatbots are redefining support with AI

Inside Intercom

Finally, customer service chatbots can help you establish a consistent, on-brand experience for your customers. Now, 1 in 5 of all our inbound conversations are resolved by the bot!” – Kieran Doyle, Head of Growth.

Found in translation: How multilingual support helps you scale customer experiences

Inside Intercom

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience.

Sponsorship & Supporters | The Business of Software Difference

Business of Software Conference

It sucks when I sign up for a conference and get bombarded by marketing emails from sponsors and end up receiving endless newsletters I never signed up to that damage the brand of the companies that do it. “How do you beat Bobby Fischer? You play him at any game but chess.”

A simple and comprehensive guide to value chain analysis

Cacoo

Once you have that unique product, brand or service though, you can charge a premium. Once you’ve chosen your strategy, you’ll need to conduct some in-depth market research so you can gain a full picture of your competitors and their own offerings. Inbound Logistics.

Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

And all of these have brand recognition. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. These days we primarily focus on inbound channels and by far our biggest inbound channel is stack overflow.

The 7 Most Fascinating Tech Talks of Propelify Innovation Festival

Indicative

The first step to getting more customers is creating “Bat Signal Branding,” according to Todd Giannattasio, the founder of Tresnic Media. Like the bat signal, marketing needs to resonate with the person it’s meant to reach.

How to build a billion dollar sales team like Stripe

Inside Intercom

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process?

What we shipped: 7 new features to deliver personalized experiences at scale

Inside Intercom

On-brand automation: Stay in control with intelligent automation that ensures your answers are always on brand. Automatically translate inbound messages into an agent’s preferred language, and then automatically translate agent responses back to the customer’s language.

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Educate your customers through self-help support

The Product Coalition

Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. How is Support Hero different from what already exists in the market?

Product thinking: behind our new Messenger home screen

Inside Intercom

Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand. Example 1: Messenger home focused on sales and marketing. Yesterday marked one of our biggest releases yet – our all new messenger.