Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Feedback Software Marketing User Testing Finance 162

freshtrax

JUNE 16, 2021

So, you’ve decided to localize your website for the Japanese market. An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. So let’s dive in. Japanese Website Localization. Credit: [link].

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User Testing Research Software Customer Experience Inbound 111

Intercom, Inc.

JANUARY 30, 2019

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Automating our sales and marketing. We use Custom Bots to proactively engage with people coming to our marketing website and send them on the right customer journey based on their goals. Automating support.

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I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

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Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

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User Testing Customer Experience Inbound Research Software 116

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. The present.

Customer Experience 97

Customer Experience User Friction Enterprise Document 97

UX Studio

APRIL 6, 2023

2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

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UX Studio

APRIL 6, 2023

Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Nulab

FEBRUARY 10, 2020

And even if what you’re selling or trying to promote is quite unique, someone with a less original product can still outsell you if they are better at marketing themselves or driving traffic to their site. That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management.

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Intercom, Inc.

AUGUST 12, 2021

So, I’m well-versed in go-to-market motions, customer support, customer success, sales, and I think I’ve probably had every role under the sun along the way so far. Messaging has become a really quick, easy way to engage with brands. Left after, as I said, nine and a half years and helped scale another ad tech business.

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Analytic Tools Data Visualization Customer Experience User Testing 223

Intercom, Inc.

AUGUST 10, 2018

We’ve built a new product that automatically increases qualified leads for your sales team, accelerating your sales process, and therefore maximizing the efficiency of your sales and your marketing team. Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience.

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Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.

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Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Indicative

MAY 25, 2018

Jewell’s talk was based on Pearson’s research project by the same name, which explored the skills that will be needed most by 2030. The first step to getting more customers is creating “Bat Signal Branding,” according to Todd Giannattasio, the founder of Tresnic Media. And crypto can solve that, which is really cool.”.

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Research Software Banking Certifications Customer Experience 53

Intercom, Inc.

JUNE 6, 2019

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. You’re currently head of marketing at MadKudu.

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Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

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Analytic Tools Feedback Software Data Visualization Marketing 83

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.

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freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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Analytic Tools Research Software Feedback Software User Testing 96

Business of Software Conference

NOVEMBER 1, 2023

Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition. Plus, they likely have a marketing budget that can blow yours out of the water. Unsubscribe anytime.

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Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

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Product launches Research Software User Testing Product Research 70

Userpilot

JULY 12, 2021

SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Google Analytics helps marketers understand their website audience better by tracking a range of metrics, including acquisition and behavioral metrics. SaaS Analytics Tools for Social Media Marketing.

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Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

NOVEMBER 23, 2022

Instead of doing traditional content marketing in a crowded market with much more affluent players, ProfitWell focused on producing different, audience-based content to drive traffic. The markets were pretty okay, if not great, towards the end of 2021. My parents were like, “What in God’s name are you doing?

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Research Software Analytic Tools Feedback Software Software Review 118

Userpilot

MAY 26, 2021

Customer engagement software allows you to create automated engagements across the user journey – on brand, and without coding. Personalization in SaaS is often confused with adding the user’s first name to messages, but what it should really mean is targeting the right user, with the right message, at the right time.

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Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

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User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

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Research Software User Testing Outbound Marketing 77

Intercom, Inc.

JANUARY 31, 2019

For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Salesloft CMO Sydney Sloan on aligning sales, marketing and support. Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. They include: Close.io

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Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. So, if you put up a job post on LinkedIn then that’s a form of inbound hiring as these candidates need to proactively apply to be considered for the job.

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Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. When you have a market that’s so big, where do you start? Then, my last year and a half at the company was spent growing the riders’ side.

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User Testing Customer Experience Onboarding KPIs Customer Feedback 224

The Product Coalition

JUNE 1, 2020

Types of multimedia content: Images/Infographics Slideshow Videos Podcast Quizzes/Survey: Quizzes and surveys are not only useful to gather data; it helps in content marketing and user engagement. Calls to Action (CTA) : CTA’ is another way to drive your audience to become your customer/client, also known as inbound or marketing leads (MQL).

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Customer Experience Blog User Experience Inbound 78

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. The move towards building customer relationships in this way is gaining such incredible momentum that we’ve given it a new name here at Intercom. According to Nielsen research, people increasingly expect to interact with brands through messengers.

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Research Software Customer Experience Data Visualization User Testing 290

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. We are announcing three brand new products today. Enjoy this time. We had a pre-sales team.

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Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. It’s not your vision in the market.

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Intercom, Inc.

FEBRUARY 28, 2019

Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. You’re probably familiar with product-market fit (determining the group of people who will become your customers). HubSpot are a platform company.

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