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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105
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New at Intercom: Unlocking in-product messaging

Intercom, Inc.

?. At Intercom, we believe that in-product messaging will become the primary customer communication channel. For the past year, we’ve been working around the clock to help our customers manage inbound support volume, work more efficiently, reduce costs, and build their support strategy in a more personalized, contextual way.

Messaging 118
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Announcing new next-generation bot capabilities to uplevel your automated support

Intercom, Inc.

At Intercom, we’re striving to make our automation bots as powerful as possible, offering companies the fastest way to resolve queries in the face of ever-increasing inbound volume and customer expectations. Increasing automated resolution rates and self-serve capabilities guarantees a faster, more seamless customer experience ”.

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A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55
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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Manager owning “inbound” communication – input from the market that drives the requirements for the product being developed. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product.

Webinar 296
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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. This leads to more and more inbound support volume. The Conversational Support Funnel.

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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

News apps did, however, respond to many fewer inbound messages than other apps (17% vs macro average of 72%) mostly due to how much trolling they receive about the news itself rather than their product; those messages are not typically responded to. Music Apps. But while few in number, their surveys were successful.