Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

MARCH 8, 2022

She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing. As Head of Product, she focuses on innovation, strategy, and growth while building new products and services that help people find their dream jobs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

ProductPlan

SEPTEMBER 28, 2022

Datadog , a monitoring and security platform for cloud applications, offers a free trial to get grassroots support from developers who use the product daily. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. They also have a sales team to sell large contracts to executive-level buyers.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. This was a big role! It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So we have figured out ways to just get way more organized and just really prioritize the things that we launched and the stories that we tell and that has helped in a huge way. This was a big role! It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

OCTOBER 12, 2022

At Intercom, we’re committed to building a product that enables businesses to offer a world-class, personalized customer experience. As the world of customer support evolves, our product evolves alongside it. . Here, we’re diving into the releases that will take your support offering to the next level. .

Customer Experience 138

Customer Experience Inbound Customer Satisfaction Product launches 138

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Let’s look at them in detail.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

280 Group

JUNE 18, 2020

Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Owns the product launch, sales enablement, and on-going marketing. Assesses/establishes product pricing.

Product Marketing 266

Product Marketing Marketing Product Management Product Manager 266

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. Revenue: Users invest more in your product (expansion revenue) by upgrading and purchasing add-ons. moment ) and experience it.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

280 Group

SEPTEMBER 4, 2020

Product Launches. Question: I work in the medical device market, where our products take years to reach market. How should I respond to the expectation that I’ve launched many products in the past? Think of this journey as actually a series of product launches. Career Missteps or Failures.

User Testing 245

User Testing Product Management Product Manager Certifications 245

Mind the Product

NOVEMBER 10, 2017

It turns out, the marketing department had been testing ads for products that weren’t even listed on the website yet. Many of the companies we work with are looking to analyze inbound traffic among their various channels. No wonder this traffic wasn’t converting! Customer Acquisition by Channel.

Analytic Tools 197

Analytic Tools Research Software Feedback Software User Testing 197

Mixpanel

FEBRUARY 23, 2021

Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” Product Manager, Viber. Earlier, squishy. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Paul Adams who’s our Chief Product Officer at Intercom. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118