Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 5, 2022

Brand loyalty-based: target the loyal fans of your brand (market an upgrade or exclusive offers). Micromarketing vs niche marketing. For example, you could run a micromarketing campaign targeting only the female product team members at early-stage companies. Pros and cons of micromarketing?

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). So who is right? Let’s start from the beginning.

Education 152

Education Marketing Weak Development Team Advertising 152

Intercom, Inc.

SEPTEMBER 21, 2022

“With a messenger, you can gather crucial qualifying information to build rich customer profiles, target different content to different types of customers, and customize the messenger to suit your brand”. This is because they’re vastly superior for both customers and companies.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 98

Research Software Engineering User Testing Marketing 98

280 Group

JUNE 18, 2020

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. Identifies and defines market/customer needs.

Product Marketing 266

Product Marketing Marketing Product Management Product Manager 266

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You wouldn’t build a product without doing customer research and validating your idea. For example, I recently worked on a blog conversion project.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing Data Visualization 105

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Although the concept is new, this business model is not entirely brand-new.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

OCTOBER 25, 2022

What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success. Market and customer research are the foundation of strategic product management. Finally, it may lead to the commoditization of your product.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Pragmatic Marketing

MAY 23, 2017

CEOs manage down; product managers influence across and up. Any power or influence product managers exert is based on their product, market or business expertise. The second misconception is that “CEO of the product” describes the reality of the product management function at most companies today.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Correct. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Amplitude

AUGUST 7, 2020

Behavioral cohort analysis can save time and increase the effectiveness of marketing and advertising efforts by helping you understand where your most engaged users come from and what else they like so you can personalize your marketing to get more users like those. For example, your Twitch stream is starting to drive new subscribers.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. HubSpot found that most leads come from the company website and referral traffic — both of which are heavily dependent on content marketing. Source: HubSpot.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

AUGUST 23, 2023

It’s a lot easier to make good decisions when you understand the needs of your existing customers, understand how most satisfied customers use your product, and go into all business processes with the goal of making it easier to use the product. Competitive advantage. What are value chain management and mapping?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible.

Feedback Software 96

Feedback Software User Testing Strategy Onboarding KPIs 96

280 Group

SEPTEMBER 4, 2020

Answer: Product Management (PM) and Product Marketing Management (PMM) are complementary roles. Regardless, both roles are essential to product success. It is often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

User Testing 245

User Testing Product Management Product Manager Certifications 245

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

AUGUST 14, 2023

Activation: Users realize the value of your product ( Aha! Referral: Loyal users become brand advocates. Revenue: Users invest more in your product (expansion revenue) by upgrading and purchasing add-ons. How to build a growth marketing strategy? Here are the steps to build a successful growth marketing strategy.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? This is episode four of Scale , a brand new podcast series on moving from startup to scale up. To find out, we sat down with Jeanne de Witte , Head of North America Revenue & Growth at Stripe.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Source: Asana.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Brand24 has attracted many big brands over the years, including Uber. NapoleonCat.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric is the CEO of digital marketing agency Single Grain. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO.

Webinar 192

Webinar Inbound Download User Testing 192

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. “I see Intercom becoming a consumer brand. It’s to make business personal.”

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

JANUARY 31, 2019

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Then we also look at inbound as a separate function.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119