Pragmatic Marketing

DECEMBER 20, 2016

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

Inbound 87

Inbound Customer Experience Marketing Advertising 87

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team. Click to view.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Intercom, Inc.

DECEMBER 2, 2019

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

The Product Coalition

MAY 23, 2022

It’s all about the experiences in the metaverse, which is why some famous brands have started collaborating with metaverse platforms like Roblox and Decentraland to provide immense engaging and interactive platforms. Discovery The second layer of metaverse discusses the “push and pulls” of information that results in experiencing discoveries.

Customer Experience 157

Customer Experience Inbound Outbound User Testing 157

Userpilot

SEPTEMBER 9, 2024

You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. HubSpot gives a platform to its customers at Inbound conference. In-app surveys to collect customer feedback. Ready to build a customer-led product strategy?

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Alchemer Mobile

JUNE 16, 2020

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes.

Travel 147

Travel Feedback Software Customer Feedback User Testing 147

Alchemer Mobile

MAY 27, 2020

Everyone is picking up new habits and hobbies, and therefore creating more demand for certain products during quarantine. So, what are retail brands to do? In-app survey response rates. Average inbound and outbound message volume. What we buy and how we buy it looks very, very different today than it did in 2019.

Feedback Software 147

Feedback Software Customer Feedback User Testing Customer Experience 147

Intercom, Inc.

JUNE 6, 2019

But how do you decide when to build an app for your product and what platforms to invest in? So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product. You don’t need to reinvent the wheel to make your brand stand out. Short on time?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Our newest product upgrades solve three main challenges for support teams: 1. And that’s not all we’ve been building. Here are a few highlights.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Intercom, Inc.

APRIL 25, 2018

Powered by our knowledge base product , it suggested articles to people after they typed a message. Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand. And the Product Hunt app helps your company get noticed by encouraging upvotes from your biggest fans.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

JULY 6, 2021

These days, customers expect instant access to support, especially for products that are critical to their business operations. Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Intercom, Inc.

DECEMBER 21, 2021

You can’t always get what you quant: Bringing numbers to life through user research. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. If you’re at all interested in using customer research to drive key business decisions, this is a must-read.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. You can download the full report at intercom.com, but for now, I’ll give you an overview of our customer support trends research. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Learn from Maja Voje how to choose the right GTM motion for your AI product.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

JULY 23, 2023

With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. is necessary to assess your marketing team’s success.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

AUGUST 30, 2024

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. This will help you identify other brands that potential customers might pick over yours.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Intercom, Inc.

NOVEMBER 30, 2021

It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. Surveys and qualitative feedback: Typeform. NPS, CSAT, and CES surveys: InMoment. Analytics: Heap.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? How to bring formal sales into a growing startup. Be prepared to carry the water.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. TL;DR The customer value chain is a combination of what your customers need, how they use your product, and the ways in which you can make it easier for them to use the product. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

AUGUST 14, 2023

But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Mixpanel

JANUARY 12, 2023

It’s a product unto itself. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. But when it comes to products, you can’t ignore the rest of the funnel.

Onboarding KPIs 105

Onboarding KPIs Product Marketing Marketing User Testing 105

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

JUNE 26, 2024

A great customer experience can differentiate your product from the rest, make users stay with you, and ultimately boost product engagement. TL;DR Customer experience encompasses all customer interactions with a brand. Enhance brand loyalty : Positive customer experiences foster trust and long-term commitment.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Data Visualization 85

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

NOVEMBER 7, 2018

Serious prospects have done their research by the time they reach out to your business. They’ve spent hours reading customer reviews, checking out your pricing options and researching competitors. 3 tips for building a sales and marketing growth stack. Accelerate speed to lead.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Intercom, Inc.

DECEMBER 14, 2022

Proactively support your customers before they ever need to reach out to your team by sharing product, event, and company announcements within the new News section of the Messenger. . Make the Messenger your own by customizing to suit your brand so it feels like an extension of your product, matching fonts, colors, layout, and more.

Data Visualization 104

Data Visualization User Testing Feedback Software Customer Communications 104