Intercom, Inc.

MAY 8, 2019

That’s not inherently bad, but that does change a lot about the way that we operate” Meghan Keaney Anderson has been doing just that at HubSpot for the past 8 years, which feels like a lifetime in the world of startups. This is episode nine of Scale , a brand new podcast series on moving from startup to scale up.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. See more in Lena’s talk about building an innovation team and a “startup” within a larger organization on Product Drive or watch a shorter interview with her on that topic here: 6. How to create a scalable product organization. Hana Mohan , CEO of Magic Bell.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

NOVEMBER 17, 2021

Several recognitions, including The Economic Times Startup Award as the 2021 Bootstrap Champ. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. Certain functions like people management and accounts are central, while specific product strategy and development happen separately.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. 2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Merge research-backed copy with company strategy. If you’re an early-stage startup, clarity is key. Parse customer-created copy for repeated phrases.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

DECEMBER 15, 2021

Before we get into the strategies and frameworks for monetizing integrations, keep in mind this: If any integration is fundamental to your product functioning and delivering value, it should not be treated as an upsell. If you want a sounding board around ideas for your go-to-market strategy, let’s connect! Paid advertising.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Amplitude

JULY 17, 2019

The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast. Best Big Data Podcast To Help You Visualize Your Data: Data Stories.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. Nico: Correct. That’s quite a large market.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Customer pain points. Decision-making. Competitive advantage.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

APRIL 4, 2019

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. How to bring formal sales into a growing startup.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

280 Group

SEPTEMBER 4, 2020

Question: Can you share some strategies for lateral transitions (when interviewing)…e.g. It is often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups.

User Testing 245

User Testing Product Management Product Manager Certifications 245

Business of Software Conference

NOVEMBER 1, 2023

Too often, startup founders spend time hoping for a miracle. Mirage 1: Partnerships When your company is new and unknown, one of the simplest ways to spread the word about your product or service is to partner with adjacent companies and ride on their backs to gain more brand recognition.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Userpilot

APRIL 7, 2024

Conversion reports show the effectiveness of marketing strategies, and screen reports indicate the landing pages that users interact with the most. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free. Engagement reports. Cohort and user exploration. Website ranking.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Andrew: Totally.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. And so after a few more years doing that, I left and joined a startup.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. And all of these have brand recognition. So, against this calibre of competition how does a small startup managed to remain competitive? High-level Strategy. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

NOVEMBER 23, 2022

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Patrick: Yeah, totally.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For us, it was clear that startups and small businesses were the types of businesses we understood.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. Tim Barker, CEO, DataSift.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Enjoy this time. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

SEPTEMBER 20, 2018

We recorded a free-flowing conversation for the podcast, where we flipped the script and interviewed each other about everything from how to stay relevant in marketing to strategies for digging into tricky metrics. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. They’re created by inbound demand. Kieran : This is really part of trying to figure out that product-led growth strategy. And I think that’s all good stuff, because it actually did get us a lot of brand recognition.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Intercom, Inc.

MARCH 29, 2018

Eric Siu has helped some of the biggest brands in tech accomplish one all-important task: grow their revenue. Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain. Adam: All your clients today are inbound. Eric: Webinars.

Webinar 192

Webinar Inbound Download User Testing 192