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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI. billion by 2028.

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How to Create Restaurant Branding Strategies

The Product Coalition

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. Regarding the hospitality industry, the number of restaurants may cross your imagination. The answer lies in restaurant branding and marketing strategies.

Branding 161
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Embedded Analytics: A Force Multiplier for Business

No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless.

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Finding Our Better: AB Tasty’s New Brand Identity

AB Tasty

Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further. With over 13 years in the industry, we’ve seen dynamic changes in the market.

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

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Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. Each year, the Community Roundtable seeks to explore and assess community and the community profession, revealing key insights indicative of how the industry itself is evolving.

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Rightpoint Launches Cadillac's Reimagined In-Vehicle Experience

An early believer in the power of experience, Cadillac looked outside of the automotive industry to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world. Because experience - how we make people feel - is the final competitive differentiator for any organization.

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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.