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Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. While the role still requires strong leadership skills, the most successful product managers approach their work differently than what the “CEO of the product” phrase might suggest.
The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Key debate: How do you convince leadership that sustainability isnt just an ethical decision, but a business growth strategy? Impact-driven sustainability wins.
I remember sitting in a leadership meeting as the UX leader, and out of nowhere, someone asked, Jas, whats the Return On Investment, aka ROI, on UX? Dont get me wrong; some brands get it and appreciate the behavioural impact of UX and how it can influence meaningful conversion. I know I am. Enjoyed this?
First, as a coach who offers strategy and leadership guidance to the person in charge of the product. Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid.
For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.
How do I craft positioning that actually converts? High-quality, consistent marketing builds brand trust that makes everything else easier. What you will learn: Why do most marketing playbooks often fail, and what’s a better way? Which marketing lever should I pull first? What pricing experiments actually move revenue?
A person without a formal leadership title. They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo. Skills AI/ML integration, product strategy, SaaS platforms, data analytics, cross-functional leadership, and agile execution.
I share insights, offer mentorship, and guide job seekers in building compelling portfolios, preparing for interviews, and positioning themselves for growth opportunities. Slowly, these experiences helped shape my personal brand, making me more visible in the industry and opening up further opportunities for collaboration.
This knowledge area covers: Developing and implementing product strategies Aligning product roadmaps with business objectives Identifying and prioritizing market opportunities Competitive analysis and positioning By mastering strategic thinking, product managers can ensure that their efforts contribute to the overall success of their organization.
When interviewing at Discord, you might run into mention of Wumpus, a fun character and mascot of the Discord brand. Expect a high-level discussion of your background relevant to the role and what you’re looking for in your next position. You’ll also be expected to ask high-level questions about company vision.
Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Take, for example, the Bounty paper towel brand. All successful how-to-win choices boil down to one of the two approaches: cost leadership or differentiation.
That initiative was a calculated yet risky investment from leadership, and the controlling group of the organization. It had been a substantial investment of the organization for years (at the time 2 years), who had decided to channel considerable resources into that initiative.
The New Era of Professional Branding: A Journey BeyondResumes Image Source 1 | Image Source2 Today, however, the professional landscape demands more. As we navigate a fiercely competitive job market shaped by rapid technological advancements and shifting employer expectations, a new era of professional branding is taking root.
Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. So, no matter your industry, its no longer enough to just deliver a product.
During hiring, the role might have been pitched as the first of many design positions to come, but that “many” may never materialize. That’s why working in an industry you’re passionate about is crucial for moving from a supportive to a core position. At first, being the only designer can even feel liberating. 22–27 (4) Russell L.
JPMorgan Chase is the unified company of its two brands: Chase, a consumer and commercial banking brand, and J.P.Morgan, an investment brand for corporations and governments. Learn how to prepare for JPMorgan Chase interviews with this in-depth guide.
These are significant positive outcomes. Critically, bank leadership is on board — according to an Ernst & Young survey, “nearly every bank’s board now stamps ‘yes’ on generative AI” initiatives. institutions given their scale and technological leadership. With such figures, U.S.
Melissa Appel unpacks The Founders Guide to What Product Teams Need , clarifying the often-misunderstood relationship between leadership and product teams. Sara Gordon presents The Seven Deadly Sins & Positioning , a masterclass in brand messaging pitfalls. PM: What Makes a Product Worth Paying For?
We’re happy to be doing this again as a as a co-branded initiative because business acumen has become so incredibly pronounced. And ultimately, the project manager needs to ensure they know how the project fits within the strategic intent that they’re position. And you’re and you and people see this positive behavior.
The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more. We strive to have a positive and engaging culture that recognizes talented and hard-working employees. Founded in 2006, Alchemer is a KKR portfolio company.
Despite facing uncertainty, this Challenger prioritizes creating positive impacts for those they serve, looking beyond mere products and strategic plans. Lytho is a leading content operations platform built for in-house teams who need to move fast, stay on brand, and scale without chaos. The Digital CS Disruptor Award Goes to Lytho!
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.
This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. they’re in a Product leadership role. Keep an eye out for events, podcasts, blogs, and more!
After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. And Digg is an iconic brand, really amazing products in its time. Will: When I first moved into management, it was at Digg.
A risk is an uncertain event that may have both a positive or negative impact on a product. The sales team and leadership promised the clients to deliver the product without having any discussion with the engineering team. The Aviation Authority and leadership were appalled by our product. No one liked the product.
Under her leadership, Vydia’s Product team has successfully launched a record number of robust features in 2019, elevating the company’s services in content supply chain, rights management, analytics, and payments. Prior to iFundWomen, Maya held positions at JPMorgan Chase and Techstars. The Best Product Turnaround.
Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp. 68; Boost Your Product Leadership Power and How to Lead in Product Management , pp. No Clear Business Goals.
The Times and The Sun, flagship brands of News UK, are on a journey to become more product led in how they develop and maintain their digital assets. Many product teams find themselves in a service-like position – where they act on requirements decided elsewhere in the business. Move From Product Delivery to a Product Function.
His expertise is on leadership for innovation and business transformation. His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. That’s the problem we are trying to address in Beg Bet Leadership. [11:44] A lot of that experience is now in Big Bet Leadership.
In addition to my formal coaching of product leaders (Directors, VPs and CPOs who directly manage teams of product managers), I talk with lots of senior individual contributors about the risks and challenges of moving “up the ladder” into product leadership roles. At some point, I might want to be in a position like yours.
As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Ask the Scrum Master to help you build a stakeholder community.
Behaviors are assessed based on your ability to successfully work with others and on your demonstration of leadership in your role. Leadership can be demonstrated through: Project leadership: For instance, conceptualizing and realizing new and innovative product ideas. Drives positive change. Is well crafted and polished.
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.
This is an entry-level position, for someone who is brand new to the role. The typical APM is a recent graduate and, as with most apprenticeships, the aim is to develop these candidates into full-time positions through a combination of training and hands-on involvement with real projects. Associate Product Manager.
Under his leadership, Shopify Plus have grown to support 7,000 brands – including Kylie Cosmetics, Fashion Nova, Steve Madden, Staples and more – who process 11,000 checkouts per minute. In this week’s Scale episode, Loren outlines the sub-brand’s path to hypergrowth. Creating a sub-brand to move upmarket.
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Dustin Levy Director of Product Management, Gentex Corporation.
The most successful businesses realize this and work hard to continually protect their strategic position. Netflix's traditional streaming service put it in a precarious strategic position as it had to continually license content from owners, pay licensing fees based on consumption, and renegotiate those deals every few years.
Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Customers who receive a positive support experience from a company are 65% more likely to recommend that company to a friend. Improved global customer retention. Same thing in Australia.
6:35] How does Airbnb compare to the other brands you’ve worked with? Every host represents the brand, but some hosts have never done anything like this before and do not have an entrepreneurial mindset. If a host fails to deliver a positive experience, it decreases the likelihood someone will use Airbnb again.
According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Enhanced customer satisfaction (58%).
You’ll never have to explain the importance of your discipline, nor explain what it is you do, to anyone in the leadership team. Leadership doesn’t understand what it is you do. Our leadership continually talks about our mission, and we have supporting material so everyone can understand it. We understand you.
But no matter how isolating a management position can feel, you’re not going through it alone. Lara Hogan is an author, public speaker, and coach on management and leadership. Someone who has just taken on a big leadership project, on the other hand, is not going to need lots of 101 information. Leadership hats.
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