Glamorous Grandmas of Instagram — A Top Influencer Marketing Trend You Don’t Want To Miss
Are you sure you understand what “the old” means? Before answering, just check this list of unbelievably cool Instagram influencers over 60 years old.
Life after 60 years old reimagined. It might be adventurous, stylish, and creative. These elderly influencers prove that. Glamorous grandmas are taking over Instagram with their extraordinary content that inspires thousands of their followers with a significant part of young people among them. This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too.
These women over 60 years old are rethinking the concept of the “cool” from a new perspective. They post creative photos of their lifestyles, fashionable outfits, and outrageous thoughts on social media profiles. Top fashion brands work with these influencers because they believe that a woman of any age must be able to find herself in the pages of a magazine. Their content is something different from what you might expect to see in a social media feed. It would likely stop your scroll and intrigue you with its style and confidence…
Here I’m sharing a list of the top 5 elderly Instagrammers that have recently caught my eye. Five strong women. Five brush voices in the digital world that inspire younger and older generations through their lifestyles.
@iconaccidental
Lyn Slater at her 67 shows that the “old” can be not what it used to be. She is a kind of swagger, wearing futuristic clothes and posting photos of her daily looks. Besides being famous for her blogging and modeling, Lyn is also known as a professor at the Graduate School of Social Service at Fordham University. But the majority know her as one of the biggest Instagram idols.
On her @iconaccidental Instagram account, Lyn appears in different images, wearing clothes from world-known brands, and endorsing cosmetics which she finds useful. Lyn’s lifestyle inspires hundreds of thousands of her older and younger followers and beyond.
“I’m not 20. I don’t want to be 20, but I’m really freaking cool. That’s what I think about when I’m posting a photo.”- said Lyn.
@seniorstylebible
She is an 86-year old influencer with over 43K followers on Instagram. She is a former Playboy Bunny and a famous model living in Las Vegas. Dorrie Jacobson is an amazing woman with an outstanding style and very motivational content that addresses the fears, concerns, and dreams of her followers. Like other influencers on this list, Dorrie’s message is that if you are stylish being young you can continue to be yourself at any age. Dorrie Jacobson is the ambassador of her age and the diverse women’s community believing in their power and beauty in different periods of life.
@jennykeeoz
“We are not going to be little old ladies sitting in a nursing home with blue-rinsed hair. Or if we are going to be in a nursing home, we’ll be there with our marijuana, our healthy foods and our great sense of style,” said Jenny Kee (@Jennykeeoz).
Jenny is an Australian artist, knitwear designer, and 71-year-old influencer with over 41K followers on Instagram. Marie Clare, Google, and many other brands worked with her to promote their products. She loves art and life and does both with her own particular style. Jenny’s Instagram account reflects her life-affirming position. This content literally speaks to you: “A woman at any age can still be an entrepreneur, wild motorcyclist, fashion designer, creator, or blogger.” You choose who you are, no matter the age.
@1000wave
A 96-year old Instagram influencer. Can you imagine that? No need to imagine as you can simply check the Instagram account of the @1000wave (Chinami Mori). It is a Japanese creator and likely the oldest and the most amazing one.
“I receive a lot of happy messages saying: ‘Please live longer. I want to get older like you.” — said Chinami Mori.
Her unbelievable loveliness, funny style, and curiosity about life leave nobody indifferent. Chinami Mori wears eye-catching clothes and vintage jewelry. She often posts photos of her grandchildren and friends, funny Christmas greetings, and her handmade knitwear. Are you looking for some life inspiration? Are you sure you know what life might look like when you are 96 years old? Go and check out the @1000wave account on Instagram!
@saramaijewels
“I was a punk and before that I was a hippie. Now I’ve merged the two cultures. I’m part of the Germaine Greer generation. But in the world of social media, I’m simply lumped with all the over-60s.” — said Sarah James Adams on her Instagram.
She is one of the bravest influencers on the list. Sarah has also become famous for her participation in the Big Brother TV show. It is a game show in which a group of contestants live in isolation from the outside world in a custom-built “house” and fight for their survival.
Full of extreme situations, adrenaline, and courage, Sarah’s participation in Big Brother has brought fame and dedicated followers to her. Not to mention Sarah’s Instagram account @saramaijewels with her handmade jewelry which reflects another creative side of this amazing personality. Now, there are more than 205K followers!
4 Reasons to Work with Elderly Influencers and How to Find Them
Are you a big brand or a startup, and influencer marketing is on your plan? You should definitely consider working with elderly influencers and here is why:
- This is the rising trend, so hurry up to be the first in the niche to try out such an innovative marketing approach.
- The mind-blowing combination of your innovative product with the charisma of Instagram grandmas can help you create an unforgettable impression on your audience.
- The audience of elderly influencers embraces different age groups. So if your product is for young people this collaboration might be still relevant for you.
- This partnership will manifest that your brand supports social diversity and inclusion, which are extremely important in the modern world.
If you are up for collaborating with this kind of influencer, I would recommend using influencer marketing tools like SocialBook. They will help you automate influencer search, outreach, and campaign management. Time is too precious to spend on old-school manual googling of influencers. Influencer marketing software usually offers convenient search filters that will help you find the right creators and estimate their engagement rate in minutes.
Conclusion
Influencer marketing is a powerful strategy itself. Combined with the newest trends like the collaboration with elderly influencers, it can bring multiple rewards for your business, including customer trust, popularity, and social impact. These creators might offer something very special to your company — their strong reputation, life-affirming position, boundless creativity, and thousands of dedicated followers who trust them. Is there anything more valuable than that?
