Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

280 Group

SEPTEMBER 16, 2021

If your answer is no, it’s because it didn’t make it very far in the market. Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

280 Group

JUNE 8, 2022

As Product Managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in Product Management. Since Netflix introduced streaming video on-demand (SVOD) back in 2007, the market has exploded.

Development Team Review 296

Development Team Review Systems Review Product Research User Testing 296

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer Workflow helps brands visualize and build continually closing feedback loops.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 303

Vision User Testing Research Software Product Research 303

280 Group

MAY 12, 2021

McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.” In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. The Modern-day Product Manager.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research!

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. The idea screening process starts with idea generation.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Sometimes we have the temptation to build ten brands at the same time.

User Testing 111

User Testing Vision Naming Branding 111

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. This method offers a better way to understand consumers, including why they choose certain brands over others and their feelings toward particular businesses.

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

Userpilot

SEPTEMBER 20, 2023

TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. You can work out cost plus pricing simply with a formula, and it doesn’t involve extension market research. Market research is pivotal in crafting a holistic pricing strategy.

User Testing 105

User Testing Research Software Software Review User Friction 105

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. One way to determine the willingness to pay is through market and competitor research. What techniques can you use for market research?

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

JUNE 28, 2023

When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. If yes, please list them.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 152

User Testing Customer Feedback Customer Experience Data Visualization 152

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Define your product’s unique selling point (USP) that addresses target market needs.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? You might want to allocate, say, two months for the first initiative, but only two weeks for the latter, assuming that you already serve the new target market.

Product Research 266

Product Research Technical Review Feedback Software Research Software 266

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

280 Group

JULY 8, 2019

Continuously updates knowledge of competitors and competitive factors, works closely with sales and marketing on competitive assessment, and ably predicts competitor moves. Conducting Competitive Analysis and setting the competitive strategy is integral to achieving product success and tuning your marketing efforts. Low profitability.

Weak Development Team 267

Weak Development Team Data Visualization User Testing Product Research 267

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. 🧠 Hey there!

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Feedback Loop

JUNE 5, 2023

Pepper Miller, President of the Hunter-Miller Group, highlights how impactful it is for executives to understand their audiences' differences.

Marketing 98

Marketing Product Management Product Manager Management 98

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. We’d responded to market traction without properly understanding our users. The user researchers use our platform for pretty much the same reason product managers do. Cool, we thought.

Product Research 94

Product Research User Testing Customer Experience Research Software 94