Should you change the product name?
NOVEMBER 2, 2016
Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. We've got all new branding. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition.