Branding Marketing Naming Outbound 
Userpilot
NOVEMBER 2, 2023
How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.
Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.
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The Product Coalition
NOVEMBER 23, 2021
To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. The frameworks (image 1 &2) highlight the approach to take the product into the market.
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Pragmatic Marketing
DECEMBER 20, 2019
Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.
Intercom, Inc.
DECEMBER 6, 2019
Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. By nature, push notifications are brief and short-lived.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
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