Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

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Research Software Strategy Customer Experience User Testing 94

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Enterprise Strategy Marketing Outbound 98

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. For startups, this can be the end. And guess what?

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Startups User Testing Customer Experience Roadmap 78

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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User Testing Research Software Feedback Software Strategy 78

The Product Coalition

MAY 16, 2021

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

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The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Data Visualization User Testing Research Software Marketing 183

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Education Marketing Weak Development Team User Testing 121

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Staging events might be a lot harder than some other tactics, but nobody said marketing was easy. When resources are low, impact is key.

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Events Branding Customer Experience User Testing 205

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. This is often described as developing an economic moat for your business.

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The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Marie Clare, Google, and many other brands worked with her to promote their products.

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The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 151

Education Marketing Weak Development Team Advertising 151

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

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Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Andrew Chen

JULY 25, 2022

Why you’ll need to rethink your user growth strategy. Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. But in a bear market, the answer changes: No. What are some ways you should be rethinking your growth strategy?

Onboarding KPIs 85

Onboarding KPIs Strategy Customer Experience Startups 85

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

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Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

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Research Software Engineering User Testing Marketing 95

freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Branding: Visualize Your Business with ZeBrand.

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User Testing Startups Product Research Customer Experience 70

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn.

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User Testing Product Marketing Marketing Customer Experience 78

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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Research Software Analytic Tools Feedback Software Data Visualization 97

Nulab

FEBRUARY 10, 2020

And even if what you’re selling or trying to promote is quite unique, someone with a less original product can still outsell you if they are better at marketing themselves or driving traffic to their site. That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management.

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Data Visualization Startups Analytic Tools Reporting Tools 102

Innovatemap

JULY 8, 2021

Jeff founded his Indianapolis startup in early 2019 to help contractors determine the legitimacy of a potential client without needing to send a truck. When we first partnered with CEO Jeff Wraley, he had a product in market that he was passionate about and actively selling. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Intercom, Inc.

MARCH 11, 2021

Later is an Instagram marketing platform that allows users to be more strategic about how they plan, publish, and report on their social media content. As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. And I really loved bringing together all these aspects.

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B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. Meet Ubercircle?—?A Fast forward to 2020?—?a I have learned one thing.

Research Software 94

Research Software Reporting Tools Startups Customer Experience 94

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. When I look at the startups that investors give a pass on difficult-to-obtain metrics, I find their products are simply amazing.

Startups 52

Startups Product Research User Testing Research Software 52

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. If you are an early-stage startup looking into getting started with Intercom, apply to the early-stage program and get 95% discount on your first year with Intercom. What did we learn?

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Customer Experience Branding Messaging Startups 118

The Review by First Round

FEBRUARY 10, 2022

Today’s episode is with Max Rhodes, the co-founder and CEO of Faire , an online wholesale marketplace that connects independent retailers and brands. In today’s conversation, we dive deep into how startups can get international expansion right. They’re now in 15 markets, with over 700 employees in 10 offices around the world.

Startups 52

Startups Branding Article Strategy 52

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix had the chance to create an entirely new market with no competition. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

Lenny Rachitsky

DECEMBER 29, 2023

His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Strategy 63

Strategy Product Research Books Technology 63

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

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Data Visualization Onboarding KPIs Marketing Analytic Tools 59

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. Luckily for us, our client, Champion , the iconic retail brand, had analytics that were incredibly strong. When we jump into analytics, we have a few goals.

Data Visualization 138

Data Visualization Customer Feedback Customer Experience Analytic Tools 138

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 96

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