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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012). When users see their financial goalslike saving for a trip or paying off debtapps suddenly feel more helpful and less stressful. Scientific Basis: Berns et al.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce.

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527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, user experience, and technology.

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Has ROI killed UX?

UX Planet

I remember sitting in a leadership meeting as the UX leader, and out of nowhere, someone asked, Jas, whats the Return On Investment, aka ROI, on UX? I almost choked on my tea because the value of UX is a good user experience that solves user problems. But I was being asked on the spot what the financial gain of UX is.

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What makes Airbnb’s Design a Gold Standard

UX Planet

Few companies demonstrate the power of thoughtful user experience better thanAirbnb. It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. This approach perfectly reflects Airbnbs brand mission. Great design has become a key differentiator.

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Customer satisfaction surveys: Everything you need to know 

Alchemer Mobile

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. This information empowers teams across your company to make informed decisions based on customer experiences and perceptions. It helps reveal how effectively a company meets its customers’ needs and expectations.