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Creating a Product Launch Training Program

ProductPlan

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

But before then, the features below are a must-have for any customer training software: Contextual in-app guidance. Multimedia content support. Training progress tracking and analytics. Supplemental live training options. Multi-language support and localization. UserGuiding branding on the basic plan.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

It’s the payoff for dozens of blog posts, articles, targeted ads, word-of-mouth campaigns, and brand building endeavors. These can take on the form of follow-up emails after a customer hasn’t used the product for a period of time or messages based on where customers “dead-ended” because they got stuck, confused, or discouraged.