Expert Tips to Improve Ecommerce Web Design
Conversions are boosted by good e-commerce web design, contributing to your entire online success. Even if you’re not the most creative person, don’t have an in-house designer, or don’t have a lot of time to devote to your design, you can still create a conversion-optimized webshop design.
Here are some simple suggestions by ecommerce website designers in Delhi for improving your e-commerce customer experience (CE), content, and website design:
Ask For Customer Feedback
Although it’s natural to believe we know exactly what our customers want and how they work, we must acknowledge that we don’t. The only way to confirm our assumptions about our clients is to get input from them.
We can ask questions like:
What product research do you do, and how do you do it?
Why would and wouldn’t you use a web store or customer portal?
Which features influence you to make online purchases?
You have the distinct advantage of having a solid relationship with your customers as a B2B company. So, when you send out a survey, call merely 10 consumers or invite them to meet in a room for a cup of coffee and give you feedback. Genuine feedback will significantly improve the design of your e-commerce website.
Ensure Branding Is Consistent
Consumers today frequently switch from one website to another or from one app to another. Here’s an interesting fact: 85% of buyers begin a purchase on one device and finish it on another. For you, this means making sure your branding and experiences are consistent across all devices and channels.
When customers visit your website and then go to your company’s Instagram account, the colors and messaging should be consistent. If customers contact your customer service department, they should utilize the same tone as on your website.
Customers should be able to visit your actual store (if you have one) and feel as if they are visiting your website — and vice versa!
Optimize for Different Devices
People nowadays don’t merely browse on their desktops or laptops. Many people prefer to use their tablets to conduct research. According to a SEO Company, people are increasingly using their phones.
Offer A Variety Of Customer Service Functionalities
Make it simple for your customers to contact you and streamline your purchase process and website navigation. Create a ‘contact us’ page that includes your customer service information. However, a live chat feature, an automated chatbot, linked social media channels, and a FAQs section should all be considered.
Create A Clear Conversion Path
Use color to direct visitors to the pages/paths that are most significant to your online store. Think about contrast: a light CTA button on a light page will blend in.
Give a button or a CTA a neutral color to indicate that it is relatively unimportant. If you want a button to lead to a conversion, make it a color that stands out on the page and is appealing.
There’s a good chance your organization has a style guide or brand rules. As a result, while choosing a color palette for your e-commerce website design, strive to choose the most eye-catching hues from your company’s style guide.
Build Dynamic Page Designs That Use A Mixture Of Content Blocks
Content blocks, such as picture sliders, text blocks, and videos, are building blocks that you may use to design your web pages.
To create an excellent consumer experience, mix and match your content blocks. Contrast aids your clients in distinguishing between the many pages on offer. It also brings your web pages to life and highlights your merchandise more effectively.
Ensure Your Product Information Is Accurate
Make sure you only provide correct information to your visitors and customers, no matter what they come to your website to do.
Enable Your Customers to Easily Find What They Need
Customers will be less satisfied with your brand if it is difficult for them to find what they need on your website. Imagine entering a store and being welcomed by a haphazard layout and confusing layout. Isn’t that very impressive? That’s exactly how visitors will feel when they come across a website that plainly does not prioritize user experience.
Optimize Your Product Imagery
We’ve seen it all, from blurry photographs to gigantic image renderings and even sites with no product photos! Don’t go along with the crowd. Use only high-quality photos on your content pages that aren’t too large in file size.
