Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! Brand strategy defined. By definition, brand strategy makes up a long-term plan which helps every employee communicate about your brand. How to develop your brand strategy? Brand guidelines.

Color Psychology – Brilliant Helping Hand in UX Design

StudioTeam

This approach makes it much simpler for designers to set up the trial and error with original or uncommon color palettes without going too much beyond the anticipated norms within a business brand or industry. Additionally, it can be the first move toward generating a brand palette that is much more progressive than the one of its competitors, thereby setting the brand apart, making it more distinguished and remarkable. Color psychology & visual hierarchy for UX .

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

UX Expert Review

UX Studio

Not even sure if it needs small corrections or a whole major UX redesign project? What makes up a UX Expert Review? When setting out to improve products or services, experienced UX teams follow a well-planned scientific process divided into two parts: UX evaluation and user research. During a three-day UX expert review, UX researchers and designers use a variety of tools, methods and metrics to analyze the current state of a digital product.

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Top UX Agencies To Choose From In 2019

StudioTeam

I have spent more than 15 years with UX design agencies. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies. It will introduce the top UX agencies here and shamelessly put our team on the list as well. Let’s jump right in and look at the top UX agencies list. The Top UX Agencies. UX studio.

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UX Challenges in the Age of Personalized Experience

UX Studio

For everyone from product managers and owners to UX designers, UX researchers and marketers, creating personalized experience for users who interact with their products and services now poses one of the greatest challenges. Increase Brand Perception, Affinity and Loyalty. Personalized experience increases user loyalty and affinity towards your brand as they encounter more relevant content and interactions and feel understood by the brand. Contextual Messaging.

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Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. From the UX redesign process to churn rate. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers. We knew only that something didn’t work quite right with the onboarding UX. He gave me instant feedback after each session to improve my UX research skills. The post Churn Rate: Solutions With UX Design?

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The Most Common UX Writing Mistakes (And How To Avoid Them)

Userpilot

Recently, more and more SaaS companies have started to see the value in great UX writing. We’re going to look at some of the biggest UX writing mistakes you can make. Good UX writing can drastically improve user adoption, feature activation, and increase retention. I’ve analyzed a lot of in-app copy and drawn up this list of the most common UX writing mistakes. Let’s get started… UX writing mistake #1: Sounding like a robot. Be true to your brand.

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The role of UX research now and beyond the COVID-19 pandemic

Userzoom

I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a UX research partner at UserZoom. Bring together UX, product, analytics, optimisation, and marketing teams and talk about the roadmap. How to transition to remote UX research. In our brand new on-demand webinar, we’ll give you guidance on how to successfully make the change.

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What’s a UX Audit and Why You Need One

StudioTeam

Not even sure if it needs small corrections or a whole major UX redesign project? What makes up a UX Audit? When setting out to improve products or services, experienced UX teams follow a well-planned scientific process divided into two parts: UX evaluation and user research. During a three-day UX expert audit, UX researchers and designers use a variety of tools, methods and metrics to analyze the current state of a digital product.

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Microcopy Matters – How We Improved Our UX Writing and You Can Too

UX Studio

Even a chatterbox can have difficulty explaining their thoughts so the listener gets the message. That makes us improve constantly at UX Studio. I realized that even though writing copy forms part of our everyday, even as UX designers, we still don’t consider it an integral enough part of designing products in general. So, I decided to share the thoughts from the book with the guys at UX Studio. Building the brand of the particular product.

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E-commerce UX Case Study: Société Store

UX Studio

I had felt excited about e-commerce UX since I bought my first sneakers on eBay. As years went by, I became a UX designer and finally had the chance to make my dream come true. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. If you w ant to know more about our favorite design software choices, I recommend you c heck out Dávid’s post on UX design tools.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

April//27//2018 Here are some interesting finds on UI/UX of the week! With all the issues surrounding privacy on Facebook, this article is a good reminder of why Dark UI patterns create more damage for companies and their brand, than any potential revenue it may initially create. These patterns go against the tenets of UX and are the antithesis of being empathetic to the needs and desires of the user.” link] Error Messages on Forms.

UX Company vs Web Design Company: How do they differ?

UX Studio

You can choose from UX designers, UI designers, customer experience designers, product designers, service designers, interaction designers, and the list goes on and on. And at the end of the day, which UX company should I choose? User experience designers (UX design). That you have to plan the customer’s whole experience and not just the screen they look at lies behind the original idea of UX design. Hint: Check our team, UX studio. appeared first on UX Studio.

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Louise Rowlands, Senior UX Researcher at MoneySupermarket on democratizing user research [Video]

Userzoom

Our theme this year was on the democratisation of UX, with our speakers discussing how they spread user research education and insights throughout their organisations, and all the successes and challenges they’ve encountered. Every couple of weeks we’ll a share a different presentation from BetterUX 2019, including ones from Paul Boag, Leader in Digital Strategy and User Experience Design and James Barley, Head of UX Research at Auto Trader. Our Manchester office is brand new.

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13 “must measure” UX metrics for healthtech

Mixpanel on Data

Whether you own a small health practice, build medical devices, or provide insurance, knowing — and acting on — your data is the key to delivering a great user experience (UX) and gaining a serious competitive advantage. In other words, analytics equips you with valuable user insight , so you can design a flawless UX that inspires patients to use your digital product. The right UX strategy can help you win over these customers. The best way to create great UX?

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A Product Managers’ take on the Nielsen Norman UX Conference 2019

The Product Coalition

Don Norman first coined the term User Experience in 1993 and in the last 26 years, UX has exploded. It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. But UX is about human-centred design, no matter the product nor the audience, creating services that help people in one way or another. The Nielsen Norman Group are one of the leading UX consultancies and researchers, sharing best practices around the world.

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Visual designer vs. web designer vs. UX designer: what’s the difference?

Cacoo

What do a UI and a UX designer do? User Experience (UX) and User Interface (UI) designers cover both the look and the feel of something. So what’s the difference between a UX designer and a UI designer? A UX designer is a site architect. So if you think about a typical user journey through an eCommerce site, a UX designer will map the route the user would take, from browsing and favoriting items, all the way through to checkout. Branding.

How to Start Screen Design and 8 Principles You Should Consider

StudioTeam

Probably the most common question about UX is how to start screen design and what principles should we care about? We at our UX company start with quick paper sketches, then build wireframes and clickable prototypes, test and iterate them, and finally get to the pixel-perfect, detailed design plans. In our experience here at UX studio, you should avoid using terminology as much as possible (except when designing only for professionals).

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

Tooltips excel when it comes to educating your users about brand new features, or features your users may not be aware of. A modal is essentially a message that appears on the screen. This can either be a CTA that directs them to a certain feature or setting, or simply a message that needs to be dismissed. The best aspect of modals is that the user can’t ignore your message. Pros: + Users can’t miss your message. Contextual Messaging.

Interactive Websites: Improve Your Site’s Engagement

UX Studio

But what tricks and trends will make users communicate with your brand more? If they can interact with your brand, you can form a good relationship with them online, and that brings you value. If you would like to learn more about how to build a strategy for your product, download our free Product manager’s guide to UX design. I really enjoyed how a classic institution from the field of fine arts can also show brand personality and freshness via their online presence.

UX For Everything: Marketing For What?

I Wonder The Value

There are more opportunities to hear about UX (User Experience) today. What I like the most about UX is it opens my eyes to the fact that everything can be a design above our thought. The existence of unconscious message tends to become more obvious when promotion and non-promotion say different things. For example, Graphic copy for a non-brand product says, “High quality”. link] UX For Everything: Marketing For What?

Increase app downloads with the help of user psychology

StudioTeam

Many say, and we also do when we are done with a UX redesign project supported by user research, that you have to raise awareness and put a real effort into marketing too. As a user experience researcher at a UX agency , I can go into details regarding this latter part – how to have a firm and well-defined value proposition and how to make it come through on your app page. . In other words, you might be in serious need of UX research. UX Research

Guaranteed Conversion With These 9 Landing Page Design Elements

UX Studio

Simplified and tightly focused, a landing page however has a specific message. At UX studio we use the following steps: Guide the user towards a well defined goal (think of it as a one-way street, just going straight ahead); Set out a great value proposition which has an effect on the target audience; . If you’ve worked with famous brands, add their logos or use classic trust signals like testimonials. Continue learning with UX studio. Wanna generate leads?

7 Ethical Design Examples To Make Facebook Better For Everyone

StudioTeam

Want to read more about our UX design process here? We at UX studio care deeply around the world around us, and the people in it. We know a robust UX process and extremely conscious decision making based on complex and well researched information form every decision.

How Does Storytelling Help You To Create Better Digital Products?

StudioTeam

Concise organisation is followed by good stories and the organisation contributes to the communication and absorption of the core message. . Storytelling plays a major role in our work at UX studio. In UX design, we use the same method like Disney did: we are drawing sequences, but in our case, the “movie” is about the product and how people would use it. A Storyboard by UX Studio – Source: UX Studio. Continue learning with UX Studio.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

March//9//2018 Here are some interesting finds on UI/UX of the week! Pictures are easier to remember and recall, their message is clear to people of different languages and regardless their ability to read. Another great article hailing from Smashing Magazine, focused on the importance of storytelling as a means to convey the core message of a brand, specifically in web products. design product-design design-process ux responsive-design

How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Getting stakeholder buy-in for user research can be like talking to a brick wall, except the brick wall isn’t just ignoring you, it’s telling your colleagues you don’t know what you’re talking about, sends texts from their phone while you’re trying to explain something, accuses you of inventing the term “UX” and is somehow in charge of how much money you have on a daily basis. Nikki Anderson , Senior UX Researcher | From A to B.

Visual Elements In UI Design: 5 Tips On How To Use Them

UX Studio

Geometry means order and predictability, great in UX. How you combine colors can enhance your website’s message. E-commerce fashion brands usually provide good examples. Stick to the brand guidelines and the tone of voice. Of course, you can innovate, but you have to position your brand the same category as your competitors. Visual consistency holds the key since it helps your users navigate through your site and remember your brand.

A Psycho-analytical Approach to Creating High-Converting Websites

The Product Coalition

The AIDA acronym represents the four progressive stages in this model for A ttention, I nterest, D esire, and A ction that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made.

Importance of A Holistic Product Function in A Startup

The Product Coalition

Product Analytics: Mixpanel event listing and analysis of product usage Google Analytics (GA) strategy for sales conversions Full Story/Heap/Segment.com session analysis to measure user behavior AB Testing and UX Enhancements based on data Product/UX Health Dashboards ( read about this here ) 4.

Creating an Accessible Website for Europe’s Oldest Eye Hospital Charity: a Case Study

Mind the Product

Here, the agency’s UX and Content Strategy Manager Nicola O’Connor and Senior Designer Daniel Cullinan talk us through their process. At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site.

StoryChief Onboarding Teardown – (removing) the complexity out of simplicity

Userpilot

Brand affinity at its finest. This experiment was necessary for StoryChief to discover how to communicate the pain point/ value proposition to the target audience and get this complex message across in 2 sentences. The post StoryChief Onboarding Teardown – (removing) the complexity out of simplicity appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog. Good UX Inspiration Onboarding UX User Onboarding Experience

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How We Conducted User Research in The Arab Market

UX Studio

When I started working at UX studio as a researcher, I was lucky enough to be a member of an international design team on my very first project. It is especially necessary for working on a brand-new product in an unfamiliar market. Even without a big budget, there are also cost-efficient sources: Public Facebook groups: Post ads here with a catchy message and a short summary of the research details (who you are, what you’re looking for, how long it will take, where etc.)

Why Usability Means Credibility in Cybersecurity

The Product Coalition

For this interview, I use techniques I developed for conducting UX research focus groups. What they could have done was create a 2D or 3D map with their company brand colors, and possibly use their logo or a professional looking symbol specific to the company as location markers. To me, that demonstrates a keen awareness of their brand and content.” Seeing this message gives Catherine pause. “I’m usability ux product-management cybersecurity ux-research

11 Essential Mobile SDKs That Will Improve Your App

The Product Coalition

Ideally, the payment flow should be customizable to fit your brand identity. The NPS is a system that was invented by Fred Reichheld to measure the number of brand promoters in a user base. Using location data is an easy way to understand where people are using your app and how you can adjust your messaging. product-management product ux mobile techHere’s the good news if you’re working on a mobile product: App installs are increasing worldwide.

Measuring success of product improvements

The Product Coalition

Vodafone therefore developed a feature into their main app that discovers when customers are likely occurring an unexpectedly high bill and proactively sends notification messages to inform customers about the incurring costs. Improved efficiencies Dover Street Market is a good example, where design improvements to its store layout lead to increased brand perception and sales. strategy ux product-management design

4 digital products disrupting their industries

The Product Coalition

Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. In this article we’ll run through 4 examples of brands that are using their digital presence and products to enhance customer experience and mould their respective industries. With around 30 million users currently signed up to Bumble, the brands growth has been rapid.

How to build better digital products with continuous feedback cycles?

The Product Coalition

Whether you’re a Product Owner, VP, manager, or UX designer building better products is the #1 responsibility that lies in your hands. For this first story, we’ll focus on how UX-data (Users + Experience data) can boost any product. Using messaging channels. Add your logo, branding, and make sure that the style matches your style so the user doesn't feel lost. product feedback ux-design innovationLooking to build better user experiences?

Interview: Paul Boag on the “User Experience Revolution”

Userzoom

On 15th March 2018, UserZoom hosted Better UX London 2018, a day-long conference bringing some of the brightest UX talent and dazzling UX innovators together in one room. Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.