Usersnap

JULY 28, 2020

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

Naming 52

Naming Feedback Software User Testing Product Research 52

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

Branding 52

Branding User Testing Product Research Workshop 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. This approach has continued to keep the brand fresh and exciting! The brand actively encouraged the sharing of Kit Kat bars as a gesture of good luck and success.

Marketing 111

Marketing Branding Messaging Positioning 111

The Product Coalition

APRIL 19, 2019

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Imagine if Instagram was named as Facebook Pics or Facebook something. Instagram could have gone down with the mother ship as a brand.

Branding 60

Branding Naming Marketing Positioning 60

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 245

User Testing Product Management Product Manager Customer Experience 245

Usersnap

JUNE 24, 2022

Positive review response examples provide proof to the entire audience that your business is reliable. Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. This leads to the positive reviewers feeling a bit neglected.

User Testing 52

User Testing Feedback Software Customer Feedback Software Review 52

Product Innovation Educators

FEBRUARY 1, 2021

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. If brands are leading with stock imagery, they’re not even doing what any of us can do. That new name is Product Masters Now.

Data Visualization 94

Data Visualization Positioning Strategy User Testing 94

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. This article discusses how you can build the perfect review funnel that influences product growth and attracts a consistent stream of positive online reviews on your website or third-party platforms. Look no further!

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Systems Review 105

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Here’s how: 1.

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

Business of Software Conference

MARCH 11, 2021

She is a globally recognized expert in Positioning and Market strategy. In this brand new talk, April will show you how you can take your competitor’s biggest strengths and turn them into weaknesses. April Dunford (Author, Obviously Awesome) – Positioning Jujitsu from Business of Software Conference.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Alchemer Mobile

APRIL 27, 2021

You can’t get new customers if people don’t trust your brand or product. And what people say and feel about your company, product, or service significantly impacts overall brand reputation. Third-party validation and peer recommendations matter more to people than a brand name alone when making a purchase decision.

User Testing 162

User Testing Product Management Product Manager Customer Experience 162

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What’s the state of the relationships that brings you that data? What’s the state of those systems?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. If a good percentage of them responded positively, then that’s a sign the market needs it. Examples of questions to ask in user persona surveys: What will you be using {product name} for? How large is your company?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

UX Planet

FEBRUARY 25, 2024

. ### Email Template 1: Introduction and Offer Subject: Let’s Make Your Brand Shine! Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love.

ChatGPT 84

ChatGPT User Testing Customer Feedback Research Software 84

Product Innovation Educators

APRIL 1, 2024

The customer experience journey is the perception that a customer has after interacting with your product, service, brand, and team. The customer experience journey is all the touch points a customer has with your product, including brand, service, support, usability, and instructions. ” He said, “Everybody knows your name.”

Customer Experience 92

Customer Experience User Friction User Testing Automotive 92

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. A logo, after all, is often the first thing people associate with a brand.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

NOVEMBER 14, 2022

Why should you always start with keyword research before naming anything? You’re pretty much stuck with whatever name you choose, so you must be careful. You don’t want to slap a name on something and call it “done.” Branding is a time-consuming, expensive process. Branding is a time-consuming, expensive process.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Userpilot

AUGUST 29, 2022

It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. They built a free business name generator that business owners can use to find an available company name. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. Record all your webinars so visitors and interested users can go over them later.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

freshtrax

JANUARY 26, 2024

Start with a Positive First Impression: Welcome Gift As btrax team members from Tokyo and San Francisco gathered in Hawaii, a positive tone was set with a thoughtful welcome gift. It’s designed to write the recipient’s name and sender’s name, check the value they embody, and write a brief message.

Customer Experience 59

Customer Experience Travel Messaging Naming 59

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. Customer service is essential for nurturing positive customer relationships.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. Listen to this article: [link]. What is the Product Vision?

Vision 324

Vision Customer Experience User Testing Product Strategy 324

Product Culture

APRIL 12, 2023

Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com. Do you agree? Interested?

Naming 52

Naming Leadership Definition Branding 52

Userpilot

NOVEMBER 1, 2022

Trust leads to better retention and brand loyalty. Address customers by name. People love the sound of their name, so have your customer support team address customers by name in their interactions. Most brands don’t invest in customer service personalization. it feels low effort, frictionless, and positive)?

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Additionally, only look as far into the future as you realistically can.

Roadmap 317

Roadmap Weak Development Team Customer Experience Reporting Tools 317

Userpilot

OCTOBER 17, 2023

Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement. Customer sentiment Customer sentiment data essentially revolves around the perspectives, emotions, and satisfaction levels your customers associate with your brand—whether positive, negative, or neutral.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. Building additional trust in your brand.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Userpilot

FEBRUARY 4, 2023

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. First of all, it strengthens the relationship between your brand and its customers. Users are fast to form opinions on brands and slow to change them.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

The Product Coalition

DECEMBER 15, 2020

Descriptive product name The name should reflect more than the product category and brand. It usually includes the category (shirt, watch, drill), brand, model, main features. The user should be able to quickly review both negative and positive reviews, and sorting will help with this.

Feedback Software 139

Feedback Software Technical Review User Testing Customer Feedback 139

280 Group

NOVEMBER 18, 2019

As such, to minimize the challenges of travel and maximize the benefits, I try to stay at hotels under one brand umbrella. When a company is delivering “on brand,” every part of the experience meets the customer’s expectations, and satisfies their needs. Brand promise broken. Suitcases packed. It’s not me, it’s you.

Branding 41

Branding Travel Technical Review Consulting 41