Intercom, Inc.

FEBRUARY 4, 2020

Today we’re delighted to launch our brand new API version 2.0 , which makes it easier for our customers to pull, analyze, and update Intercom contact and conversation data. It consists of an overhauled Conversations API, as well as brand new Contacts and Data Attributes APIs. WHERE Name = 'Sandy'. FROM Contact.

Data Visualization 231

Data Visualization Customer Experience Customer Feedback Reporting Tools 231

The Accidental Product Manager

NOVEMBER 13, 2017

Samsung’s product managers did the right thing – they issued a recall notice for their phone and offered to replace them. Yes, this is an expensive undertaking; however, the value of the Samsung brand name is at stake here and so this kind of dramatic action is required. appeared first on The Accidental Product Manager.

Product launches 56

Product launches Naming Customer Experience Branding 56

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?

Product launches 67

Product launches Branding Entertainment Education 67

Intercom, Inc.

MARCH 2, 2018

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. The goal was simple: to create and distribute content for our new customers to help them get the best out of our product. I wore many hats. As Kathy Sierra put it , ask yourself: “Are you sexy after the sale?”

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Pragmatic Marketing

OCTOBER 11, 2019

First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot. So let's talk a little bit about how we go from features top feature speak to product story or a brand story.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot. So let's talk a little bit about how we go from features top feature speak to product story or a brand story.

Product launches 70

Product launches User Testing Research Software Product Research 70

The Product Coalition

AUGUST 29, 2018

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

Customer Experience 102

Customer Experience Product launches Certifications Demo 102

Userpilot

MAY 17, 2022

A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Launch announcements are an integral part of any SaaS product release strategy because it helps create desire by preparing the market for your launch.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Examples of questions to ask in user persona surveys: What will you be using {product name} for? In general, you’ll have enough insights to inform product development and tailor products to meet audience needs.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Mind the Product

MAY 11, 2018

Complexities of Starting From Scratch in an Established Brand. BBC Store was launched by BBC Worldwide and is the second biggest digital product launched by the BBC after the iPlayer. Strengths of the product proposition: Unique content curated by the BBC. Innovation was the name of the game in this case study.

Workshop 101

Workshop Naming Customer Experience Product launches 101

Mind the Product

OCTOBER 17, 2019

That means two part-time stakeholders, and a full-time team made up of: one product owner, one delivery lead, one brand designer, one user experience designer, one product designer, one tech lead, two engineers, one test lead. Using Lean branding, we created and tested a new brand in just a day. Limit scope.

User Testing 119

User Testing Product Research Research Software Feedback Software 119

Alchemer Mobile

NOVEMBER 25, 2019

This is the last webinar in our Essentials of Product Innovation Series, and today we’re going to be talking about product launches. So let’s dive right in and start first by demystifying a belief that I think a lot of people have, which is that your product launch is a singular moment.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JANUARY 18, 2022

Why are product release emails important for a successful product launch strategy? This article covers the why and how behind using emails during new product launch campaigns along with a curated list of new product release emails. Use a product adoption tool for that ( Check out Userpilot ).

User Testing 98

User Testing Feedback Software Research Software Technical Advisors 98

Brian Balfour

JANUARY 24, 2019

In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. This looks like a five step loop.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Userpilot

AUGUST 30, 2021

What type of launch messages do you use when announcing new features or product enhancements? Should you go with in-app notifications or a product launch email sequence? Benefits of email launch messages: support in-app communication, drive action, and keep users up-to-date without cluttering up your UI.

Feedback Software 98

Feedback Software Messaging User Testing Customer Experience 98

Userpilot

AUGUST 12, 2024

Step 8: Launch the product A well-executed launch plan can significantly impact your product’s initial adoption and long-term success. For this, coordinate the timing and logistics of your product launch to ensure a smooth rollout.

Product Research 104

Product Research Feedback Software Research Software User Testing 104

Userpilot

FEBRUARY 20, 2020

First of all…how is product marketing different from traditional marketing? … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth. Overseeing product launches.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

MAY 14, 2023

Customer feedback is any information a customer provides about their experience with your product or service. The feedback insights let you know exactly what your customer needs and expects from your brand. Some examples of appropriate questions include: How have you been using our [product name]? What would that be?

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

ProductPlan

JULY 11, 2019

“Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot. Expert users give credibility to the claims of your product as being new/revolutionary/improved, etc. Timing is everything.

Customer Experience 85

Customer Experience User Testing Weak Development Team Development Team Review 85

UX Studio: Product Management

NOVEMBER 24, 2020

Without further ado, let’s look at the list of top product designing companies to work with in 2021, based on our judgment. . Top product design companies. There are big players in every industry that have made their brands recognizable worldwide. In the design industry, these are multinational product designing companies.

Product Research 116

Product Research Research Software Software Review Technical Review 116

Sachin Rekhi

AUGUST 15, 2016

Extra credit for folks who use this opportunity to tell me something about me (mutual friends we have, common past employers, congrats on a product launch, etc) to indicate they did their homework and researched me prior to the interview. If a role change, why are you now interested in becoming a product manager? Case Question.

Product Research 104

Product Research User Testing Product Management Product Manager 104

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Product adoption rate. Referral-driven, so users get rewarded for bringing more customers to your brand.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

JUNE 30, 2023

When customers see that their voices are heard, and their suggestions are being implemented, they feel valued and are more likely to remain loyal to your brand. Voice of the customer questions to conduct market research Send these surveys when planning product launches or revising your marketing and product strategies.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

FEBRUARY 20, 2020

First of all…how is product marketing different from traditional marketing? … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth. Overseeing product launches.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Intercom, Inc.

AUGUST 25, 2020

If you go back a few years at Intercom, we had three teams that would have been involved in any product launch. One is the product team: obviously an engineering team building the product, building the software. The PMM is the one who’s talking to demand gen, talking to the brand team.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. What is B2B Product Marketing? B2B product marketing vs. traditional marketing.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MAY 31, 2021

If a company is product-led, then most of the marketing manager’s activities happen post-signup. You may not hear of pre-onboarding responsibilities in a Product Marketing Manager role at all because most SaaS companies assume that onboarding only starts when a user signs up. It has many names, product positioning, branding, USP.

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

UX Studio: Product Management

JULY 12, 2021

Get in touch and one of our business development experts will get back to you to discuss your current product design challenges and ways we can help you. Strategic brand communication with custom web design delivered by eCommerce web designers and developers. Then they create the design keeping the visual brand guidelines in mind.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93

Roadmunk

SEPTEMBER 28, 2017

This initiative is being spearheaded by Moritz Gimbel , the organization’s VP of Product and Design. You can read about the creation of new NBC brands Mach , Better and the soon-to-be-launched Think here.). We also wanted to create new properties and brands, and broaden the appeal of what we do.

Data Visualization 63

Data Visualization Analytic Tools Reporting Tools User Testing 63

Userpilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Card sorting and fake door testing are useful testing methods before the product launch.

User Testing 97

User Testing Customer Experience Product Research User Experience 97

Userpilot

AUGUST 14, 2023

What is a product satisfaction survey? A product satisfaction survey, as the name suggests, is a type of survey that measures your customer’s overall satisfaction with a product or service. NPS questions) Based on your experience with our product, how would you rate your likelihood of recommending it to others?

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

Userpilot

JANUARY 25, 2021

They will give their user personas cute names (Nerdy Nancy, Manager Mike) and personality traits (Likes to slam a couple cold ones on the weekend) that have nothing to do with how they are going to use your product – and most importantly – why. Try to include their favorite brands. Favorite Brands.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

The Accidental Product Manager

MARCH 6, 2023

Product managers are saying that in addition to marketing tactics like search-optimizing web pages and targeting users on social media, brands must also take the more elaborate steps of developing community among customers or an identity that consumers deem authentic. However, lately the bar has become a lot higher to be unique online.

User Testing 65

User Testing Product Management Product Manager Advertising 65