Remove Branding Remove Naming Remove Product Management
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TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . 2:59] What are the SMILE elements of a good name?

Naming 307
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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 223
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What Product Management Metrics Really Measure?

Alchemer Mobile

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” The post What Product Management Metrics Really Measure?

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How Neve Got Its Name

The Product Coalition

Learn the origin story of how the consultancy, This is Milk discovered the name of their education product, “Neve.” ” Continue reading on Product Coalition ».

Naming 195
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TEI 318: The focus of product management—building right products or building products right? – with Narasimha Krishnakumar

Product Innovation Educators

How product managers can understand and solve their customers’ problems. This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product Masters Now. . 3:16] What are your responsibilities as a Global CPO?

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10 Tips for Effective Product Management Meetings

Roman Pichler

The following list shares sample rules, which are based on my book How to Lead in Product Management : Always have cameras turned on in online meetings and mute yourself if you don’t speak. Many product management meetings I have attended were working meetings, or workshops, where product decisions were taken.

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371: What product managers need to know about IP – with Rich Goldstein

Product Innovation Educators

The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Summary of some concepts discussed for product managers. [4:48] Patents protect products. Trademarks protect branding. [7:13]