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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? Do you already have a name? Agree on foundational framing to work within Do you have a fully formed brand guide?

Naming 78
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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 147
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How to Build a Brand on Amazon

The Product Coalition

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. Thankfully, the use of third-party tools has grown, enabling people who know what they are doing to gain a quick competitive advantage.

Branding 142
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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Examples of questions to ask in user persona surveys: What will you be using {product name} for? How large is your company? What is your job title?

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Brand mentions to learn about user’s preferences, honest dislikes, and suggestions for improvement. Since you need the right tools to follow a customer insights strategy. Digital channels like Google trends, audience research tools, and search volume data. Foster deeper customer relationships to enhance brand loyalty.

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From the Ground Up: How Brand Identity, Design, and a New Name Built the Foundation for Groundwork

Innovatemap

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

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