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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

One thing we have heard from our customers is that for a support team that is used to email and ticketing systems, it can be daunting to think about messengers, Bots and proactive outbound messaging. It has the most comprehensive range of outbound proactive message types. The good news is that it is easy to get started. Click to view.

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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Test your assumptions. Finally, having made a number of assumptions based on the guiding principles and the learnings, we wanted to set time to properly test them. Making a decision. The final version of Series. Give it a try.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

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How to use in-app messaging to retain your best customers

Intercom, Inc.

Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Test, test, and test some more. As a rule of thumb, you should always test in-app messages to see which ones are delivered with the most success. 4 brands leading the way with in-app messaging.

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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Always A/B test. Before sending out mass push notifications, A/B test on a small percentage of your audience. Begin by testing individual variables, such as the following: Message content. A/B testing is helpful only if you have the right tools to measure success. Just keep testing! Frequency/timing.

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The Activities of a Strategic Product Manager

ProductPlan

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. How do you know if you are spending enough time on strategy? Common inbound effort activities include: Setting the vision.

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Meet the Intercom App Store: Helping customers and partners grow

Intercom, Inc.

The new app store and these improved tools represent a significant leap forward for how partners and developers are able to build, test and launch apps – both privately for their own teams and publicly on the Intercom App Store. As we’ve said before, we believe that tools should be adaptable. Build your own apps for the Intercom Messenger.