The Product Coalition

SEPTEMBER 19, 2022

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

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Branding Customer Experience Entertainment Definition 145

AB Tasty

FEBRUARY 5, 2024

Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further. Our Brand Story Our clients need to be different, not just better.

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Branding Data Visualization User Testing Customer Experience 64

Alchemer Mobile

AUGUST 5, 2020

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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User Testing Finance Customer Feedback Feedback Software 246

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

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Customer Feedback User Testing Feedback Software Branding 105

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

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Branding Data Visualization Magazine Customer Feedback 95

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

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Positioning Product Management Product Manager User Testing 108

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

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Positioning Product Research Customer Experience Feedback Software 118

Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi. They’re now just called “events.” Don’t do this. Build big and be risky.

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Events Branding Customer Experience User Testing 205

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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Research Software Feedback Software Analytic Tools Positioning 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Positioning Feedback Software Product Management Product Manager 52

Intercom, Inc.

AUGUST 29, 2018

As head of the Brand Studio , I’ve watched our team scale in a very short period of time. With this first iteration of the Brand Studio values, we’re optimizing for things that can easily be used to guide important decisions. The Intercom Brand Studio Values. Why this matters: We are building a brand and product for everyone.

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Branding Feedback Software User Testing Customer Feedback 132

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

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Branding User Testing Product Research Workshop 52

Messages that Matter

JANUARY 21, 2019

What is the difference between branding and positioning? Others get them confused, thinking positioning is branding and vice versa. I will never forget the presentation I made many years ago to the new ad agency tasked with branding the company I was working for in Europe. Some think they are one and the same.

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Branding Positioning Presentation 49

Pragmatic Marketing

MAY 31, 2018

June’s Box of the Month is positioning. Then you can create internal positioning documents for developing external messages that focus on each key buyer or persona. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

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Spice Catalyst

SEPTEMBER 30, 2022

The brand name of your firm acts as its basic identification. Even if a celebrity or influencer promotes your business, your brand name and the impression it produces on purchasers will always come before your company’s identity. Many firms…

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Naming Branding Messaging Positioning 78

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

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Positioning User Testing Reporting Tools Data Visualization 69

Dear Strategy

NOVEMBER 26, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! The post Dear Strategy 125: Same Product, Different Brands appeared first on Dear Strategy.

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Branding Strategy Workshop Positioning 52

Pragmatic Marketing

JUNE 19, 2018

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. What Positioning Isn’t. Positioning isn’t a tagline, a slogan or something built around product features.

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Positioning Customer Experience Messaging Data Visualization 70

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It has several distinct brands, each of which are designed with specific buyers in mind. Why does product positioning matter? Done well, product positioning can boost your sale price, sales volume and customer satisfaction. Updated December, 2019.

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Positioning User Testing User Friction Data Visualization 64

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

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Positioning Product Marketing Marketing Analytic Tools 70

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. This approach has continued to keep the brand fresh and exciting! The brand actively encouraged the sharing of Kit Kat bars as a gesture of good luck and success.

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Marketing Branding Messaging Positioning 111

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Today’s episode is with Arielle Jackson. Read This First. Today’s episode is with Arielle Jackson.

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Branding Startups Marketing Consulting 52

Alchemer Mobile

MAY 12, 2022

Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy. The housing market had a wild year.

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Data Visualization User Testing Reporting Tools Feedback Software 264

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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Branding Weak Development Team Strategy Research Software 63

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains.

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Data Visualization Reporting Tools Feedback Software Research Software 246

Alchemer Mobile

DECEMBER 8, 2022

If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. When someone gives feedback (whether negative or positive), it’s critical to follow up. An example would be sending an app store Ratings Prompt so they’ll leave you a high rating and positive review.

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Customer Feedback User Testing Data Visualization Customer Experience 246

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Risks Shifted to Fans: Customers whose expressed emotion has shifted from negative to positive, or from Risk to Fan.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. This article discusses how you can build the perfect review funnel that influences product growth and attracts a consistent stream of positive online reviews on your website or third-party platforms. Look no further!

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Feedback Software Analytic Tools Data Visualization Systems Review 105

Alchemer Mobile

APRIL 13, 2021

Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Interactions and Response Rates. The new interactions led to improved retention.

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Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

MARCH 31, 2022

In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. These quick responses are a great way for brands to quickly understand consumer emotion without asking people to leave the app for feedback, or to take another step away from their intended use of the app. Expressed customer sentiment.

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User Testing Feedback Software Customer Experience Customer Feedback 263

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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User Testing Product Research Research Software Data Visualization 73

Usersnap

JUNE 24, 2022

Positive review response examples provide proof to the entire audience that your business is reliable. Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. This leads to the positive reviewers feeling a bit neglected.

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User Testing Feedback Software Customer Feedback Software Review 52

UX Planet

FEBRUARY 11, 2024

In this article, we’ll be learning what personalization in user experience means, different forms of personalization which exist, and how personalization can impact brands. Therefore, personalization helps brands improve customers’ loyalty. User Retention Personalization also helps brands retain users.

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