Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. It’s not the same thing as branding.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

MAY 18, 2018

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. It’s imperative that early hires are able to hit the ground running and are excited by a chaotic startup environment. Hiring strategy for early stage startups. Scaling up your hiring strategy.

Strategy 222

Strategy Construction User Testing Customer Feedback 222

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. To do so, the activities of the PM include: a. Marketing Focus b.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

280 Group

SEPTEMBER 11, 2019

To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019. Within a few years he was CEO of a small startup and has held multiple CEO positions since.

Strategy 217

Strategy Product Management Product Manager Weak Development Team 217

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. This is episode seven, the product strategy edition.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. If you are an early-stage startup looking into getting started with Intercom, apply to the early-stage program and get 95% discount on your first year with Intercom. What did we learn?

Customer Experience 118

Customer Experience Branding Messaging Startups 118

The Product Coalition

APRIL 19, 2019

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Most big brands tend to do this, look at how many beers are named Miller?—?Miller Brand Apple Inc. Brand Alphabet Inc.

Branding 60

Branding Naming Marketing Positioning 60

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. When I look at the startups that investors give a pass on difficult-to-obtain metrics, I find their products are simply amazing.

Startups 52

Startups Product Research User Testing Research Software 52

Userpilot

JANUARY 31, 2023

In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. How can you craft an effective customer activation strategy of your own? What are you waiting for?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Innovatemap

JULY 8, 2021

Jeff founded his Indianapolis startup in early 2019 to help contractors determine the legitimacy of a potential client without needing to send a truck. As a small startup trying to avoid outsourcing and additional costs, Jeff had built his business, and his “low-code” product, entirely by himself. Enter Innovatemap.

Branding 52

Branding Naming B2C User Testing 52

Intercom, Inc.

MAY 16, 2018

Many startups build something for themselves only to discover that other people want it. Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. Understanding the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

280 Group

MARCH 2, 2021

The roles collaborate around product strategy plus the positioning and messaging of the product that defines its reason for being and set it apart from competitive or substitute offerings. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups.

Webinar 296

Webinar Product Management Product Manager Outbound 296

Business of Software Conference

MARCH 11, 2021

She is a globally recognized expert in Positioning and Market strategy. As startups, we are often competing against larger more established players that can outspend, out-market and out-sell us. In this brand new talk, April will show you how you can take your competitor’s biggest strengths and turn them into weaknesses.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

JANUARY 7, 2024

You’ll also learn seven solid strategies for boosting SaaS growth , regardless of your company stage. Without considering other factors that affect revenue growth, startups tend to grow more rapidly than mature companies. By tracking annual growth, your company will be positioned to make good decisions based on previous performance.

Analytic Tools 105

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 105

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

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User Testing Onboarding KPIs Product Research Startups 130

Lenny Rachitsky

DECEMBER 12, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. This post is now the single best way to find my best stuff across both the newsletter and podcast.

User Testing 85

User Testing B2C Product Research B2B 85

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

JULY 16, 2020

Under his leadership, Shopify Plus have grown to support 7,000 brands – including Kylie Cosmetics, Fashion Nova, Steve Madden, Staples and more – who process 11,000 checkouts per minute. In this week’s Scale episode, Loren outlines the sub-brand’s path to hypergrowth. Creating a sub-brand to move upmarket.

Reporting Tools 226

Reporting Tools User Testing Customer Experience Artificial Inteligence 226

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. A role in BizOps gives candidates a uniquely influential position at a company.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Strategy 52

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

NextBigWhat

AUGUST 2, 2019

Doesn’t matter whether you are launching a startup or launching a new product in your company, evaluating ideas needs a certain framework and the course will help you ask the right questions to ask. Test product positioning and messaging. Plus, expect real world examples on product positioning, messaging and GTM strategies.

User Testing 94

User Testing Branding Feedback Software Product Management 94

Userpilot

FEBRUARY 16, 2022

An angry customer’s tweet or short video can make or break a brand. Leaving a positive lasting impression on a customer will lead to them becoming brand ambassadors on their own volition. Customer feedback plays a crucial role in shaping your customer satisfaction strategy. How to improve customer satisfaction?

Customer Satisfaction 98

Customer Satisfaction Feedback Software Analytic Tools Data Visualization 98

280 Group

MARCH 11, 2022

First, they analyze brand performance, product trends and market conditions, and conduct extensive research about competitors’ products and marketing tactics to inform the Go-to-Market strategy. The VP of Product Marketing is the most senior-level position in Product Marketing, reporting to the Chief Marketing Officer (CMO) or the CEO.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

280 Group

FEBRUARY 1, 2022

In this blog post, we’ll examine the 4-phased PLC in detail, including the market conditions for each stage and how you can use the PLC to make better decisions about your product pricing, channel and marketing strategy, and product portfolio mix. . Growth: This is the key stage for establishing your market position. What is the PLC?

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy? You can feel it.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy. Affordability.

Research Software 98

Research Software User Testing Strategy Customer Experience 98