Mind the Product

JULY 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. Prioritise your A/B tests.

User Testing 174

User Testing Product Research Testing Feedback Software 174

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

The Product Coalition

SEPTEMBER 17, 2020

And that’s why localization testing exists: to prevent these very situations. Localization testing is usually not the first thing that development companies consider. Let’s take a closer look at localization testing, what the most essential steps are, and why you need it. What is localization testing?

User Testing 122

User Testing Product Research Testing Weak Development Team 122

Alchemer Mobile

APRIL 13, 2021

Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Rather than scrambling to close growing consumer retention holes, they focused on testing new ways to engage the increased number of consumers in their apps. Interactions and Response Rates. The new interactions led to improved retention.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. What are examples of cost savings that you want to A/B test? The best approach is to run an A/B test. Cost Saving. Cheaper Providers.

User Testing 98

User Testing Customer Experience Product Research Testing 98

Pragmatic Marketing

APRIL 27, 2020

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Real-Environment Test.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Real-Environment Test.

User Testing 91

User Testing Product Research Customer Experience Testing 91

The Product Coalition

NOVEMBER 22, 2023

Explore rapid market entry, cost-effectiveness, enhanced security, and brand customization. Developing a cryptocurrency exchange from scratch can be a time-consuming process, involving intricate coding, rigorous testing, and compliance checks. Businesses can tailor the exchange platform to align seamlessly with their brand image.

Customer Experience 141

Customer Experience User Testing Branding Product Research 141

Userpilot

APRIL 16, 2024

Building a product experience strategy is essential for any SaaS business as it increases product adoption, reduces customer churn , boosts customer lifetime value, smoothes the customer journey, and elevates brand advocacy. A/B test product changes to optimize the experience and increase lifetime value.

Data Visualization 105

Data Visualization User Testing Customer Experience Analytic Tools 105

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

MARCH 19, 2024

Tailor the user flow to user needs to provide a positive user experience. Userpilot can help you track customer experience metrics, collect user feedback, and run A/B and multivariate tests to improve your user experience. It includes inviting a group of participants to a test and observing how they engage with your product.

Customer Experience 105

Customer Experience User Testing Research Software Feedback Software 105

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Which devices will you test on specifically? Is there a need for A/B testing? What’s the state of the relationships that brings you that data?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Usersnap

JUNE 24, 2022

Positive review response examples provide proof to the entire audience that your business is reliable. Just as we’ve seen with the user feedback we get from our customers, there’s a tendency for users to review a negative experience rather than a positive one. This leads to the positive reviewers feeling a bit neglected.

User Testing 52

User Testing Feedback Software Customer Feedback Software Review 52

Usersnap

MARCH 16, 2020

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments.

User Testing 59

User Testing Product Research Feedback Software Testing 59

Userpilot

MARCH 29, 2024

Use social proof to build brand authority. Run landing page tests to improve marketing funnel conversion. Improve in-app flows with A/B testing. Ineffective marketing : From wrong messaging to low brand awareness, ineffective marketing affects your conversion funnel in many ways. Ready to fix your leaky sales funnel?

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

UX Planet

JANUARY 11, 2024

Lost Revenue Opportunities: Positive user experiences directly correlate with increased conversion rates. Negative Brand Image: A poorly designed website or application can tarnish a brand’s reputation. Usability Testing: Regularly conduct usability tests with real users.

User Testing 59

User Testing Customer Satisfaction Research Software Product Research 59

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

The Product Coalition

FEBRUARY 15, 2024

Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This capability enables businesses to make well-informed decisions, fine-tune strategies, and proactively anticipate market trends, positioning them at the forefront of their industries.

Generative AI 123

Generative AI Data Visualization Reporting Tools Research Software 123

TechEmpower - Product Management

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. It plays a crucial role in product development too, where generative AI speeds up design processes, streamlines testing, and tailors user experiences effectively.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JANUARY 15, 2024

Develop a brand voice that resonates with users. Serious and formal tones are out; conversational and positive tones are in. You could also use A/B testing tools to find the best-performing UX copy to show your audience. Use positive language : In-app help sometimes sounds technical and cold. Time-aware UX copy by Slack.

UX 104

UX Customer Experience User Testing User Friction 104

Userpilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. You can also implement A/B testing to see what resonates better with your audience. This expands your reach to a broader audience and adds credibility to your brand.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Product Coalition

JUNE 21, 2023

Your company can’t clearly articulate its essence, attributes, or how you want your brand/product to show up in the world The workshop solution: Your brand’s essence impacts everything, from communication touchpoints and product expression, to innovation.

Workshop 139

Workshop Feedback Software User Testing Customer Experience 139

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? You can use this data to track changes in customer emotion and hone in on why customer feelings changed, positively or negatively. Why do they feel that way? Step 2: Determine what feedback methods will fill the gaps.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products.

Data Visualization 94

Data Visualization B2B User Testing Customer Feedback 94

Usersnap

JULY 28, 2020

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Your product name is the first contact customers would make with your brand, and it might either attract or repel them from your brand.

Naming 52

Naming Feedback Software User Testing Product Research 52

Userpilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Card sorting and fake door testing are useful testing methods before the product launch.

User Testing 97

User Testing Product Research Customer Experience User Experience 97

NextBigWhat

AUGUST 2, 2019

Test product positioning and messaging. With minimal budget, how can one test the hypothesis? Plus, expect real world examples on product positioning, messaging and GTM strategies. The post Announcing a brand new approach to our product management course (next batch starts Sep) appeared first on NextBigWhat.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. It’s completely organic, with users deciding to share their thoughts based on their positive or negative experiences. Building additional trust in your brand.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Userpilot

AUGUST 5, 2023

Determine the happy paths of customer journeys and replicate them for others to ensure positive customer experiences. Use A/B testing to determine what retains customers and creates promoters. Promoters also often become valuable brand ambassadors who bring in new customers through positive word-of-mouth marketing.

Data Visualization 98

Data Visualization Feedback Software Product Research Analytic Tools 98

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. Start collecting data.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

MARCH 14, 2024

9 use cases for customer analytics in SaaS: Test your onboarding flows with A/B testing. Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement. Then, test it with a head-to-head or controlled A/B test.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Customer Experience 105

Userpilot

APRIL 19, 2024

To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand. Imagesource: SmartKarrot.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

freshtrax

SEPTEMBER 7, 2023

counterparts, by localizing their brands and customer experience to the Japanese market, they have become widespread and extremely popular! If you’d like to know more about the story of Lawson and other brands that have disappeared from the U.S. The customer experience is overwhelmingly positive. Image source. Image source.

User Testing 102

User Testing Customer Experience Branding Travel 102