article thumbnail

How to Build a Consistent Brand Experience [+ Tips]

Userpilot

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

article thumbnail

How Can Brand Monitoring Improve Product Design and User Feedback?

Userpilot

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stakeholder Management Tips for Product People

Roman Pichler

The following tips will help you with this. As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Focus on the Right Individuals.

article thumbnail

418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

article thumbnail

Ten Tips to Create a Product Community of Practice

People-First Product Leadership

Even though it is a large enterprise, you can apply these tips within any size of company. Tip 1: Start with specific goals in mind, but once achieved don't rest on your success. Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

article thumbnail

Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding. For example, friendly and helpful error messages can create a more positive experience than ‘cold’ technical ones. They will churn.

article thumbnail

How to get started with a competitive positioning strategy

Nulab

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.