Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

AB Tasty

FEBRUARY 5, 2024

Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further. Our Brand Story Our clients need to be different, not just better.

Branding 64

Branding Data Visualization User Testing Customer Experience 64

Roman Pichler

SEPTEMBER 13, 2022

And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. The product strategy communicates the approach chosen to realise the vision and to make the product successful.

Product Strategy 303

Product Strategy Strategy Vision Product Research 303

Roman Pichler

DECEMBER 7, 2021

These may include generating revenue , reducing cost , increasing productivity , and strengthening the brand. On the positive side, an ethical product increases the chances of achieving lasting product success, and it reduces the risk that the reputation of the company suffers, as some tech companies have had to experience in recent years.

Artificial Inteligence 244

Artificial Inteligence Vision Wireless User Friction 244

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Product Management Do you have a clear vision of the initial application and a plan for sequencing changes after the initial launch? How will it be structured?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Bain Public

NOVEMBER 3, 2021

(Montreal, Canada) - A new era of digital information is beginning at Métro Média , a Bain Public alumni client, with the release of their brand new mobile application that is now available on the Apple App Store and the Google Play Store. This accomplishment is the tipping point of a new age at Métro Média. Working With Métro Média.

Branding 52

Branding Technical Review Customer Experience Roadmap 52

Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

Branding 52

Branding Naming B2C User Testing 52

Pragmatic Marketing

MAY 23, 2017

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. But while a great product is essential, it’s only one piece of the puzzle.

Branding 70

Branding Feedback Software User Testing Customer Experience 70

The Product Coalition

JUNE 21, 2023

Your company can’t clearly articulate its essence, attributes, or how you want your brand/product to show up in the world The workshop solution: Your brand’s essence impacts everything, from communication touchpoints and product expression, to innovation.

Workshop 127

Workshop Feedback Software User Testing Customer Experience 127

Userpilot

DECEMBER 13, 2023

UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? How will it benefit the company?

Product Research 266

Product Research Technical Review Feedback Software Research Software 266

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

User Testing 98

User Testing Research Software Branding Workshop 98

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Market research, differentiation, and positioning are necessary to prepare for the product launch. Be in charge of the product vision.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JULY 23, 2023

Product Manager : Defines the product vision, roadmap , and features, collaborating with cross-functional teams to ensure the product meets customer needs and market demands. Below are the main positions and how they contribute to building a solid GTM strategy. Create product vision and strategy. Who is part of the GTM team?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Innovatemap

FEBRUARY 7, 2024

Since our start in The Speakeasy , our journey has been a testament to helping leaders we believe in achieve the product visions they believe in. But she needed a partner to translate her vision to a solution. “My Our mission has always been to help leaders we believe in achieve the product visions they believe in.

Healthcare 59

Healthcare Vision Technology Naming 59

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Also, check how it fits into your product vision. Feature parity can cause some serious damage to your brand!

Product Research 98

Product Research User Testing Feedback Software Research Software 98

The Product Coalition

MARCH 6, 2023

In general, an Ad creative will have information about the company in the form of a name or logo, company’s brand colors, depending on the target platform the ad creative can come in different sizes, messages, and call to action present in the ad, any specific engaging image and the background images.

Data Visualization 135

Data Visualization Advertising Artificial Inteligence User Testing 135

The Product Coalition

MARCH 19, 2021

Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand. But if you don’t have a history of positive reviews and purchases to back your new product, branding becomes even more critical.

Development 132

Development Product Research Research Software Technical Review 132

Ronke PM

MARCH 26, 2024

It is crucial to persuade these individuals to embody the product's concept through their coding, testing, branding, research, and design. We walked them through our vision, product roadmap, customer value, business value, and KPIs. What has always worked for me is collaboration and storytelling.

Weak Development Team 59

Weak Development Team User Testing Product Management Product Manager 59

The Product Coalition

SEPTEMBER 29, 2020

From prioritization to vision, you need everyone on board and moving in the same direction. Think about your personal brand Everything you do as say, especially in front of the people you work with day-to-day, affects their opinion of you. Many product people like to increase their credibility by working on their personal brand.

Product Management 185

Product Management Product Manager Data Visualization Weak Development Team 185

The Product Coalition

SEPTEMBER 14, 2023

Nike’s Vision: .Swoosh Additionally, we’ll delve into the concept of creating a loyalty community NFT marketplace for your brand. Swoosh: A Game-Changer in the Virtual World Nike, a renowned brand in the realm of sports and fashion, has embraced the power of NFTs and Web3 with its innovative .Swoosh Nike’s vision with .Swoosh

Feedback Software 78

Feedback Software Customer Feedback Data Visualization User Testing 78

280 Group

MARCH 11, 2022

First, they analyze brand performance, product trends and market conditions, and conduct extensive research about competitors’ products and marketing tactics to inform the Go-to-Market strategy. The VP of Product Marketing is the most senior-level position in Product Marketing, reporting to the Chief Marketing Officer (CMO) or the CEO.

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

Innovatemap

JUNE 27, 2023

But before any product can go to market, you must define your positioning. Our product managers helped teachers define their: Positioning — who’s this product for and why does it matter? Lastly, we helped teachers give their apps a brand. Our daily mission at Innovatemap is to help leaders achieve their product visions.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Userpilot

JUNE 29, 2022

Product storytelling vs. brand storytelling. A more similar concept to the concept of the product story is the brand story. Brand storytelling: The brand story has a similar purpose to the product story, but it emphasizes the human element of the brand. Explain the product vision. to a shared objective.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

Userpilot

SEPTEMBER 10, 2022

You will see that some of the advantages overlap with those of product positioning. There’s no surprise here because the two are closely linked and successful positioning isn’t possible without good differentiation. Product Differentiation and Product Positioning Benefits. Helps build brand loyalty.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. This is the new look and feel that we wound up with How did we get there?

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. This is the new look and feel that we wound up with How did we get there?

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. This is the new look and feel that we wound up with How did we get there?

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

UX Planet

FEBRUARY 13, 2024

Wikipedia defines Production Artists as: “…a technical and creative position in a creative profession. The job title originated at advertising agencies , assigning what was known as paste-up work (now prepress production) to the position. The Agencies I worked for (prior to 2010), usually had what were called Production Artists.

User Testing 78

User Testing Research Software Technical Review Systems Review 78

Userpilot

AUGUST 15, 2022

On the other hand, macro goals help you by: Making you see the bigger picture: You need to establish a common vision in order to define a macro goal and get a broader view of your product. The more you understand the customers, the more your brand’s messaging will resonate with them. Nailing product positioning and messaging.

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Roman Pichler

JANUARY 8, 2019

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board.

Product Research 217

Product Research Customer Experience User Testing Analytic Tools 217

Roman Pichler

FEBRUARY 6, 2018

At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise. The first and possibly most powerful goal is the vision , which describes the ultimate reason for creating your product and the positive change it should bring about.

Weak Development Team 151

Weak Development Team Technical Review User Testing Workshop 151

Userpilot

NOVEMBER 19, 2022

During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Act as brand managers. Even when they are all aligned consistently with the company vision at a high level, delivering consistent customer experience and ensuring cohesive branding may be challenging.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Gainsight

MARCH 1, 2024

Maranda (VandenBroek) Dziekonski Chief Customer Officer, Swiftly Years in CS: I have been in a customer-facing position for over 20 years now. We finally have a seat at the table and have input into the strategic vision. The customer-led growth mindset makes us well-positioned to lead sustainable, customer-focused organizations.

Data Visualization 59

Data Visualization Technical Review Customer Experience Customer Feedback 59