Mind the Product undergoes a brand refresh
Mind the Product
MARCH 13, 2024
We’ve been working behind the scenes to refresh our brand and to improve MindTheProduct.com.
Product Launch Success: How To Define It & Track Success With Product Launch KPIs, and Metrics?
Userpilot
JANUARY 31, 2023
Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?
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Webinars
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]
Userpilot
NOVEMBER 21, 2023
Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!
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104 Webinars
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Refreshing the Mind the Product brand for the next decade
Mind the Product
MARCH 25, 2021
Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back [.]
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New Product Launch Checklist: How to Plan a Successful Launch
Userpilot
JULY 24, 2023
Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.
Product Launch Manager Role – Everything You Need to Know
Userpilot
NOVEMBER 21, 2022
What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?
Lessons from a Product Launch: Rivian
ProductPlan
MARCH 31, 2022
Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!
Building help content into your product launch
Intercom, Inc.
JULY 22, 2019
When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why
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Product Launch Metrics: How To Measure The Success Of A Product Launch?
Userpilot
APRIL 27, 2022
Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.
The 4 Types of Product Launches
ProductPlan
APRIL 29, 2022
The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.
How to evolve product launches as you grow
Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
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Catch up with New at Intercom, our fall product launch event
Intercom, Inc.
OCTOBER 13, 2022
We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.
Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]
Userpilot
OCTOBER 15, 2021
Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.
Powerhouse Product Marketing: Tips For Devising a Product Launch Email Campaign
The Product Coalition
MAY 13, 2020
Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign. An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous.
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Creating a Product Launch Training Program
ProductPlan
APRIL 5, 2022
So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Not every business relies on strategic partners to market, sell, or support its products.
How to use live chat for a product launch
Intercom, Inc.
FEBRUARY 21, 2018
Many companies, including us, have experienced traffic spikes after getting traction on Product Hunt. You’ll want to give these visitors the best experience possible as they might be your future brand ambassadors. The post How to use live chat for a product launch appeared first on Inside Intercom.
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Creating a Product Launch Training Program
ProductPlan
APRIL 5, 2022
So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Not every business relies on strategic partners to market, sell, or support its products.
SaaS Product Launch: How to Launch Your SaaS Product Step by Step
Userpilot
FEBRUARY 21, 2022
What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
Indeed Seen?—?Product launch failure
The Product Coalition
SEPTEMBER 16, 2019
Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Indeed Seen?—?Product Indeed Seen?—?Product
The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans
Usersnap
FEBRUARY 14, 2023
Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. This part outlines the methods you’ll use to mobilize your brand. While outsourcing content creation is a useful way to take tasks off your to-do list, content creators don’t have insight into the nuances of your branding strategy.
When Is A Product Launch Not A Product Launch?
The Accidental Product Manager
NOVEMBER 13, 2017
Samsung’s product managers did the right thing – they issued a recall notice for their phone and offered to replace them. Yes, this is an expensive undertaking; however, the value of the Samsung brand name is at stake here and so this kind of dramatic action is required. The post When Is A Product Launch Not A Product Launch?
Branding Yourself as a Product
Pragmatic Marketing
MAY 23, 2017
Put another way: Your personal brand is more important than ever. You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. The key is to create long-term extensibility for your brand. What you need is a product strategy.
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The Product Coalition
APRIL 3, 2019
As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?
The Power of Mobile Applications: Elevating Business Success Through E-commerce and Customer Engagement
Alchemer Mobile
AUGUST 31, 2023
Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers. The world is rapidly moving towards mobile and your brand cannot afford to be left behind.
Steps and Checklists For Launching a Product: Product Marketing Managers Guide
Userpilot
SEPTEMBER 14, 2022
Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Market Research.
7 Product Development Questions to Ask Yourself Before Launch
The Product Coalition
MARCH 19, 2021
With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand.
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What is lifecycle marketing?
Intercom, Inc.
MAY 13, 2022
The process of guiding a customer through the marketing funnel, from the first engagement as a prospect all the way to the point when a customer becomes a brand advocate, is called lifecycle marketing. . The length of the marketing lifecycle can be long or short, depending on the product you’re selling or the service you’re providing. .
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Focusing On Your Brand Will Produce a Better Product
Mind the Product
MARCH 8, 2017
In this talk, Jesus Ramirez , VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? Traditionally branding has been clearly separated from product.
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The Essential Product Marketing Framework for SaaS Business Growth
Userpilot
JANUARY 22, 2024
Define your marketing objectives : What do you want to achieve with your product marketing efforts? Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective. How much money, time, and manpower can you dedicate to your product marketing efforts?
How to Improve Product Adoption: Proven Strategies for Product Managers
Alchemer Mobile
JULY 22, 2021
Product adoption is key to customer retention. If a company has a high product adoption rate, that’s a sign of the right market fit and a product that customers actually want. Better product adoption metrics mean higher customer lifetime value and therefore increased ROI and growth.
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Complete Guide on What is Product Service Management
Userpilot
NOVEMBER 19, 2022
They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Act as brand managers.
SaaS Product Announcement Examples [+ How To Create Them]
Userpilot
MAY 17, 2022
A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Launch announcements are an integral part of any SaaS product release strategy because it helps create desire by preparing the market for your launch.
How to Build a Go-to-Market Team for Your SaaS Company
Userpilot
JULY 23, 2023
Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Who is part of the GTM team?
Strategic Product Management: The Role of a Strategic Product Manager
Userpilot
OCTOBER 25, 2022
They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.
What Does a Product Marketing Manager Do? 8 Key Responsibilities
Userpilot
JULY 31, 2023
TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.
Net Promoter Score Definition: Your Key to Customer Loyalty Insights
Userpilot
APRIL 19, 2024
To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand. Imagesource: SmartKarrot.
The Future of Visual Storytelling: Text-to-Video AI
UX Planet
MARCH 17, 2024
Editing and customization: you have the flexibility to customize the generated content by adjusting visual components, selecting music or voiceover options, adding branding elements , and making other modifications to suit your needs. It is especially beneficial for marketing campaigns, product launches, and social media content.
A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals
The Product Coalition
JANUARY 24, 2022
Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years.
Launching new products inside Shopify – Ben Sehl on The Product Experience
Mind the Product
AUGUST 16, 2022
It seems like everyone on the product scene is about launching brand new products in large organisations, however on this weeks podcast, we speak with Ben Sehl, Senior Product Lead from Shopify to hear his thoughts on doing this in the most effective ways. [.]
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How Speed to Market Starts With a Strong Foundation
Mind the Product
NOVEMBER 28, 2018
Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Over the past 10 years, I’ve encountered my fair share of delayed product launches. Speed to market has become a major competitive advantage for product companies. user personas ).
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7 Methods To Collect Customer Feedback for SaaS [+ Examples]
Userpilot
MAY 14, 2023
Customer feedback is any information a customer provides about their experience with your product or service. The feedback insights let you know exactly what your customer needs and expects from your brand. Monitor social media via social media interactions, brand mentions, hashtag mentions, etc., Product launch reviews.
SaaS UX Design: 18 Best Practices
Userpilot
JANUARY 29, 2024
Visualize your layout with wireframes Use wireframes to map out each step your users must – from product launch to task completion. Take advantage of device-specific key features Design your products with specific devices in mind for easier, smoother navigation.
12 Useful Marketing Surveys: Types, Questions & Tools
Userpilot
JUNE 12, 2023
Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. In general, you’ll have enough insights to inform product development and tailor products to meet audience needs. Send market research surveys at regular intervals, especially when planning product launches.
13 Brand Activation Examples From Famous Brands to Inspire You
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
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