The Product Coalition

SEPTEMBER 19, 2022

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

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Alchemer Mobile

AUGUST 5, 2020

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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Alchemer Mobile

JANUARY 17, 2019

Because many brands struggle to gather customer feedback in proactive, non-intrusive ways, feedback typically comes from the smallest, most vocal group of customers. Many brands today may think they build products around their customers based on feedback from a majority, but they couldn’t be further from the truth.

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Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. Summary of some concepts discussed for product managers. [2:14]

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The Accidental Product Manager

OCTOBER 30, 2023

This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Decentraland’s proven ability to hold large-scale events is one of its appeals to product managers.

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ProductBoard

JUNE 14, 2022

At Productboard, we champion customer-centric product management: the practice of putting the customer at the center of all product decisions, actively seeking out customer feedback, and prioritizing based on customer needs. < wistiaWrap.length; i++) { wistiaWrap[i].height height = wistiaWrap[i].

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Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. Which reminds me that this episode is sponsored by the Product Mastery Now Community—that’s right, we have a community for listeners of this podcast.

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Userpilot

JUNE 8, 2022

How can you tell if your product is resonating with users? Brand monitoring is a crucial part of any product’s development process. If you’re interested in learning more about how to better track and understand your customers’ thoughts on your product, read on! What is brand monitoring?

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Alchemer Mobile

APRIL 27, 2021

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” The post What Product Management Metrics Really Matter?

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Mind the Product

JULY 13, 2020

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data [.].

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The Accidental Product Manager

JANUARY 22, 2024

Copycats can only be stopped if other people stop selling them Image Credit: [cipher] The goal of every product manager is to create a popular product that our customers want to purchase. If our product becomes too popular, there will be other companies that start to make copies of our products.

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Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.

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Product Management Unpacked

MAY 13, 2020

It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

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Alchemer Mobile

NOVEMBER 9, 2022

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. My team is too small.

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Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. Getting Started.

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The Product Coalition

SEPTEMBER 20, 2018

Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list. The title Chief Brand Officer has become popular lately (if someone could explain that one to me, please reach out).

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Alchemer Mobile

JULY 22, 2021

Product adoption is key to customer retention. If a company has a high product adoption rate, that’s a sign of the right market fit and a product that customers actually want. Better product adoption metrics mean higher customer lifetime value and therefore increased ROI and growth. Get started today !

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Alchemer Mobile

NOVEMBER 12, 2020

For product managers , this has posed some unique challenges. In order to be an effective teammate and product manager, you need to be empathetic, flexible, and understanding to others in your company. Their behaviors and preferences are changing, so your product roadmap and mobile features should be changing as well.

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Alchemer Mobile

JULY 2, 2019

The path to success in product management is not a straight line. Product” isn’t a major that can be studied in school, the role looks vastly different across industries, and many product managers don’t begin their careers in the field until they’ve amassed experience in other areas. Separate fact from fiction.

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Roman Pichler

APRIL 5, 2022

The following list shares sample rules, which are based on my book How to Lead in Product Management : Always have cameras turned on in online meetings and mute yourself if you don’t speak. Many product management meetings I have attended were working meetings, or workshops, where product decisions were taken.

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The Accidental Product Manager

MARCH 7, 2022

If you were a product manager who worked at Amazon you would be under a great deal of pressure to find ways for the company to make more money. One way that they would like to bring in more revenue is to start to sell high end products. One way that they would like to bring in more revenue is to start to sell high end products.

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Alchemer Mobile

SEPTEMBER 22, 2021

Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity. What did your path to product management look like?

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The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards.

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The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.

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The Accidental Product Manager

OCTOBER 2, 2023

Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible.

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The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?II Experience Design In part I of this series, we talked about why co-branded cards make sense and what does it take for banks to design a co-branded card program. In the current story, we look at the card management life-cycle and its different stages/ components. II Part II?—?Experience

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The Accidental Product Manager

DECEMBER 4, 2023

Subway product managers have to come up with a comeback plan Image Credit: Mike Mozart I’m pretty sure that even if you didn’t know it, there are more Subway sandwich restaurants out there than there are McDonald’s restaurants. The Subway product mangers now have a new challenge on their hands.

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The Accidental Product Manager

SEPTEMBER 25, 2023

Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. In order to make your product be a success, you are going to have to get people to buy it. For some DTC product managers, diversification is partly about protection.

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Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

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The Accidental Product Manager

OCTOBER 16, 2023

Finding counterfeits is half the battle Image Credit: cce Just imagine if you were a product manager who was responsible for a very popular product. Perhaps this is a fashion product or a high tech product that everyone wants. As a product manager part of your job would be to put a stop to this kind of thievery.

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Ronke PM

MARCH 26, 2024

After all, the partner teams build products, not the product manager alone. Many attributes contribute to a polished product leader, but one of the key traits is conflict resolution. Product management is inherently awe-inspiring. What has always worked for me is collaboration and storytelling.

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Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

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Alchemer Mobile

AUGUST 25, 2020

The worlds of marketing and product are colliding in new ways as customer experience takes center stage. For some brands, they’re moving the mobile app experience out from product and into marketing. So that leads us back to the purpose of this post: Redefining the role of mobile product managers.

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Product Innovation Educators

APRIL 15, 2024

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? It took them from an irrelevant fourth-position carrier to a brand and innovator in a very commoditized business.

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The Accidental Product Manager

JANUARY 29, 2024

Auto product managers believe that software will control the future Image Credit: JC As product managers, we are generally fairly focused on what we need to do to make our product become a success. However, some auto product managers are starting to realize this.

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The Accidental Product Manager

JULY 16, 2018

There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez. The Problem With Being A Top Food Brand.

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