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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.

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Five Steps to Create a Holistic Mobile Customer Feedback Solution

Alchemer Mobile

With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. What is a customer feedback solution? Below we identify five steps to create a holistic mobile customer feedback solution. Not sure where to start?

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How to Track User Sentiment in SaaS: Steps and Tools

Userpilot

In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment. TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Brand24 – best for brand sentiment analysis.

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8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles. 1: Increase Strategic Impact.

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Research Study: Customer Perceptions of the Community Experience

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. This report outlines our surprising findings, including: What customers expect from CX.

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Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Brands working in monitoring and security faced hurdles more in-line with regular marketplace patterns. Shifted emotions by subcategory.

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Top 7 Video on Demand Platform Providers to Stream Your Videos

The Product Coalition

This boom in cloud-based video streaming has led way to the growth of many Video On Demand platforms. Netflix, Prime Video, Disney+ and Hulu are some of the leading VOD platforms across the internet that allow access to hours of video content which users can subscribe to and access anytime. How to Build Your Own VOD platform?

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Customer Perceptions of the Community Experience

What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. The key topics we cover in this report are: What do Customers Expect from CX?

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Research Report: The State of Community Management

Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services. In short, a well-maintained community will provide immense brand value and elevate the customer experience.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” Download the report today to discover more! The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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4 Steps to Developing Your Customer Care Strategy

Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” How to build effective Self-Service mechanisms. This begs the question: what’s the best way to increase customer retention?

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.