The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

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Product Strategy Research Software Strategy User Testing 118

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Today’s episode is with Arielle Jackson. The course runs in February and applications close on Jan 28th – find out more and apply here.

Branding 52

Branding Startups Marketing Consulting 52

Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. As a result, you end up competing with some of the most famous brands in the industry as a result.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering. When resources are low, impact is key.

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Events Branding Customer Experience User Testing 205

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

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Product Strategy Strategy Differentiation Customer Feedback 148

Intercom, Inc.

MAY 18, 2018

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. It’s imperative that early hires are able to hit the ground running and are excited by a chaotic startup environment. Hiring strategy for early stage startups. Scaling up your hiring strategy.

Strategy 222

Strategy Construction User Testing Customer Feedback 222

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. To do so, the activities of the PM include: a. Marketing Focus b. Pipeline Requirement Analysis c.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

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Research Software Strategy Customer Experience User Testing 94

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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User Testing Research Software Feedback Software Strategy 78

Andrew Chen

JULY 25, 2022

Why you’ll need to rethink your user growth strategy. Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. For startups, the bar for raising the next round just went way up, as many investors are waiting out the turbulent market. High growth and high burn are fine.

Onboarding KPIs 85

Onboarding KPIs Strategy Customer Experience Startups 85

freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Branding: Visualize Your Business with ZeBrand.

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User Testing Startups Product Research Customer Experience 70

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. Exactly due to this lack of certainty, it’s better to invest in both SEO and SEM.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

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B2C B2B Reporting Tools Feedback Software 118

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. When I look at the startups that investors give a pass on difficult-to-obtain metrics, I find their products are simply amazing.

Startups 52

Startups Product Research User Testing Research Software 52

Innovatemap

JULY 8, 2021

Jeff founded his Indianapolis startup in early 2019 to help contractors determine the legitimacy of a potential client without needing to send a truck. As a small startup trying to avoid outsourcing and additional costs, Jeff had built his business, and his “low-code” product, entirely by himself. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

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Enterprise Strategy Marketing Outbound 98

First Round Review

NOVEMBER 28, 2017

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy. This roundup provides some practical tips and process. Continue reading at First Round Review »

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Branding Startups Strategy 91

The Review by First Round

FEBRUARY 10, 2022

Today’s episode is with Max Rhodes, the co-founder and CEO of Faire , an online wholesale marketplace that connects independent retailers and brands. In today’s conversation, we dive deep into how startups can get international expansion right. After launching in the U.K. After launching in the U.K. After launching in the U.K.

Startups 52

Startups Branding Article Strategy 52

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. If you are an early-stage startup looking into getting started with Intercom, apply to the early-stage program and get 95% discount on your first year with Intercom. What did we learn?

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Customer Experience Branding Messaging Startups 118

The Product Cafe

APRIL 6, 2023

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. Yet, I am the lifeblood of every startup. Find Other Top Picks📚 Nike Kicks off a New Strategy!👟 ☕ Thanks for reading ProductCafé Newsletter ☕️!

Product Strategy 52

Product Strategy Strategy User Testing Customer Feedback 52

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. Meet Ubercircle?—?A Fast forward to 2020?—?a The Pricing Plan?—?Let’s

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Research Software Reporting Tools Startups Customer Experience 94

Lenny Rachitsky

DECEMBER 29, 2023

His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003.

Strategy 63

Strategy Product Research Books Technology 63

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Data Visualization User Testing Research Software Marketing 183

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. Here are three such examples.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. Luckily for us, our client, Champion , the iconic retail brand, had analytics that were incredibly strong. When we jump into analytics, we have a few goals.

Data Visualization 138

Data Visualization Customer Feedback Customer Experience Analytic Tools 138

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Bain Public

MAY 29, 2020

It is a known fact that startups which are accompanied or coached, view their chances of success as being much higher compared to those that are not. of accompanied startups assess their chances of survival as strong, especially during the current uncertain climate. of startups rate their chances of survival as high, 13.5%

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CTO Coach Research Software Feedback Software Startups 52

Mind the Product

APRIL 19, 2017

Let me explain: Why a Product Startup? There’s more to our product strategy than trying to avoid a sense of embarrassment, but it was in this context that we devised Trim, our content auditing and governance product. Indeed, I think you’d be hard pushed to find two more opposite business models than Agency and Startup.

Startups 75

Startups Technical Review Government Customer Experience 75

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

OCTOBER 15, 2023

A growth marketer helps collect and analyze data , build and run in-app experiences, and implement strategies to drive growth. Growth marketing is more than just marketing a product; it’s a dynamic marketing strategy enabling businesses to flourish by fostering customer loyalty. Level up your growth marketing by booking a demo.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

NextBigWhat

AUGUST 2, 2019

Doesn’t matter whether you are launching a startup or launching a new product in your company, evaluating ideas needs a certain framework and the course will help you ask the right questions to ask. You juggle between different responsibilities – you handle operations, talk to customers, you define strategy etc. Program Fee.

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User Testing Branding Feedback Software Customer Experience 94

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. Suppose you're a business operations manager at a smaller company or early-stage startup.

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Analytic Tools Research Software Data Visualization Strategy 52