This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Big Tech & Big Brands

The Product Coalition

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Most big brands tend to do this, look at how many beers are named Miller?—?Miller

Building a Product Startup Within an Agency

Mind the Product

Let me explain: Why a Product Startup? There’s more to our product strategy than trying to avoid a sense of embarrassment, but it was in this context that we devised Trim, our content auditing and governance product. Why all Agencies Should run a Product Startup.

Connect and conquer – build your brand by staging events

Inside Intercom

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering.

Events 106

Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

Doesn’t matter whether you are launching a startup or launching a new product in your company, evaluating ideas needs a certain framework and the course will help you ask the right questions to ask. Plus, expect real world examples on product positioning, messaging and GTM strategies.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019.

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

First Round Review

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy.

How pricing strategy helps shape your entire business model

Inside Intercom

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. It’s imperative that early hires are able to hit the ground running and are excited by a chaotic startup environment. Hiring strategy for early stage startups. Scaling up your hiring strategy. The post Why your growth depends on taking risks with your hiring strategy appeared first on Inside Intercom.

How To Group Your Competitors?

The Product Coalition

They can be brands or specific products. marketing strategy business business-strategy startupWe need to start with the basics. You identified a list of competitors. But what to do with them… Continue reading on ProductCoalition.com ».

How Humanising Your Product can Make all the Difference

Mind the Product

Illustrations can Build Strong Brand Recognition – Fast. Consider economising on branding, within reason, to free budget for illustration – it can be more powerful for brand recognition than a fancy logo.

Product Managers Try To Find Stores To Fill Malls

The Accidental Product Manager

It seems like they are going to have to come up with a new strategy for filling their malls. They especially like startup firms that may have gotten their start online but are now looking to expand into physical stores now that they have gotten both customers and brand recognition.

Marketplace Thinking – Christopher Nheu on The Product Experience [Rebroadcast]

Mind the Product

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case.

The importance of an effective product marketing strategy

Inside Intercom

Many startups build something for themselves only to discover that other people want it. Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today.

Product to Product: Ellen Chisa on how product prepares you to be an early-stage startup founder

Roadmunk

Most recently, Ellen left Lola to launch her own startup that will make it possible to build a complete scalable app in an afternoon. She’s essentially creating a brand new programming language that aims to bring the ability to write software to a billion people.

Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Brand reputation.

Building A High-Growth Startup Sustainably | Nilan Peiris, TransferWise | BoS Europe 2018

Business of Software Conference

Drawing on past experience working with early-stage startups and as VP Growth at TransferWise, Nilan gave a three-pronged talk on the subject: Learnings from running Marketing at early-stage startups. Nilan Peiris (VP Growth, TransferWise) – Building A High-Growth Startup Sustainably from Business of Software Conference. I’m going to be chatting about how to build a high growth startup sustainably. So, marketing in early stage startups.

TEI 080: Innovate like a startup – with Michael Docherty - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

When established companies decide they need to be more innovative, they often talk in terms of acting more like a startup. But acting like a startup is much more challenging in reality, especially for larger organizations. Instead, established companies can partner with startups.

The Best Startups Minimize Their Dimensions of Innovation

Sachin Rekhi

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups.

Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Brand reputation.

Growing Pains: What to Expect When Your Startup Hits a Growth Spurt

Craft.io

There is a very specific sweet & sour spot in the life of a product startup that every entrepreneur remembers with a loving cringe – that moment in your company’s lifecycle when something clicked, months of market penetration efforts paid off and users started swarming in.

Growing Pains: What to Expect When Your Startup Hits a Growth Spurt

Craft.io

There is a very specific sweet & sour spot in the life of a product startup that every entrepreneur remembers with a loving cringe – that moment in your company’s lifecycle when something clicked, months of market penetration efforts paid off and users started swarming in.

The Power of Experience Mapping by Gerard Dolan

Mind the Product

Experience Mapping is a strategic exercise of identifying, capturing, and communicating the interactions of multiple brand touchpoints over space and time. Guest Post Product Management Process Experience Mapping Product Management Skills Product Strategy ProductTank producttank toronto

CH 14: Three Pillars that Support a Successful Product-led GTM Strategy

Aptrinsic

Data, Engagement, and Experimentation Note: This article covers Chapter 14 of the “ Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy ” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono.

What Happens When you do User Discovery After Market Traction

Mind the Product

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Discovering adjacent market opportunities is a fun part of startup life, but it can be a tricky hand to play when you’re dealt it.

Brex’s Michael Tannenbaum on fintech growth strategies

Inside Intercom

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on.

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

His presentation, Product Thinking for Marketplace Startups , does an amazing job of documenting the differences between pipes and platforms, the three fundamental forces of marketplaces, and the specific challenges of catering to customers concerned with the well-being of their fur babies.

B2C 137

How to declutter product portfolios with modular productization

The Product Coalition

For hardware/physical products : categories of key parts, material, interfaces, brand ?? it depends on the product strategy. Define modularity drivers based on company-specific factors such as strategy and financial limitations.

Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. Your product might be the best known and/or have the strongest brand <- Promotion.

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

If overlooked, this can potentially be a problem not only legally, but in terms of brand and SEO. marketing-strategies launch-your-startup product product-management marketingAlign everyone in sales, marketing, product, customer success, and professional services.

Demo 114

Understanding direct and indirect competition

Inside Intercom

Some of these will compete with your brand and some will contradict it. Sales & Marketing Startups communications competition jobs-to-be-done strategySometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food.

How to Master Innovation (without the) Labs

Mind the Product

Traditionally, there are teams/departments that inadvertently stifle innovation (marketing, brand, legal to name just a few). Part of their job is to be risk averse – protecting brand reputation, minimising legal litigation etc.

Making My Underwear an accessible product

Mind the Product

But at this point we were still delusionally confident in Todd’s brand and our expertise. Product Design Product Launch Product Management Startups Product Focus strategy user researchThis is a story about My Underwear.

How people will find your product

The Product Coalition

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. But they are all potential customers and you need a strategy of how you’ll get in touch with them. ??

What Do You Really Need: In-House Team, Outsourcing or a Tech Partner?

The Product Coalition

The history of Slack, the most widely used workplace messaging app, is often referred to as a classic startup success story. Many of the world’s most successful startups have outsourced some of their work. by setting up processes, strategy and frameworks?—?as

Innovation is Broken by Janice Fraser

Mind the Product

Companies and established brands that we thought were going to be around for ever are churning out of the S&P 500 every day and being replaced by new hypergrowth companies. What is the point of innovation?

How Atlassian built a $20 billion dollar company with no sales team

Inside Intercom

This is episode two of Scale, a brand new podcast series on moving from startup to scale up. Choosing the right go-to-market sales model for your startup can be a make it or break it decision. Sales marketing strategy pricing pricing model product strategy sales process Scale

Making a dent in the universe… when your awesome new feature is already “so three months ago”

The Product Coalition

Users might be happy to see a brand new interface at first, but will also be happy to inform you of all its shortcomings. products that address real user needs, and adhere to a clear strategy and coherent roadmap. product-design startup technology business-strategy product-management

Books 78

Productness: A mindset to design digital products and services

The Product Coalition

Having spent the last four years working from my studio for Startups and corporates in Berlin and across the globe, I’ve been able to gain a unique insight into why product is such a thing right now. The first lesson of Startups is that focus is everything.