This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Building a Product Startup Within an Agency

Mind the Product

Let me explain: Why a Product Startup? There’s more to our product strategy than trying to avoid a sense of embarrassment, but it was in this context that we devised Trim, our content auditing and governance product. Why all Agencies Should run a Product Startup.

Connect and conquer – build your brand by staging events

Inside Intercom

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering.

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

First Round Review

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Product Managers Try To Find Stores To Fill Malls

The Accidental Product Manager

It seems like they are going to have to come up with a new strategy for filling their malls. They especially like startup firms that may have gotten their start online but are now looking to expand into physical stores now that they have gotten both customers and brand recognition.

How Humanising Your Product can Make all the Difference

Mind the Product

Illustrations can Build Strong Brand Recognition – Fast. Consider economising on branding, within reason, to free budget for illustration – it can be more powerful for brand recognition than a fancy logo.

Building A High-Growth Startup Sustainably | Nilan Peiris, TransferWise | BoS Europe 2018

Business of Software Conference

Drawing on past experience working with early-stage startups and as VP Growth at TransferWise, Nilan gave a three-pronged talk on the subject: Learnings from running Marketing at early-stage startups. Nilan Peiris (VP Growth, TransferWise) – Building A High-Growth Startup Sustainably from Business of Software Conference. I’m going to be chatting about how to build a high growth startup sustainably. So, marketing in early stage startups.

The importance of an effective product marketing strategy

Inside Intercom

Many startups build something for themselves only to discover that other people want it. Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today.

Product to Product: Ellen Chisa on how product prepares you to be an early-stage startup founder

Roadmunk

Most recently, Ellen left Lola to launch her own startup that will make it possible to build a complete scalable app in an afternoon. She’s essentially creating a brand new programming language that aims to bring the ability to write software to a billion people.

The Best Startups Minimize Their Dimensions of Innovation

Sachin Rekhi

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups.

Growing Pains: What to Expect When Your Startup Hits a Growth Spurt

Craft.io

There is a very specific sweet & sour spot in the life of a product startup that every entrepreneur remembers with a loving cringe – that moment in your company’s lifecycle when something clicked, months of market penetration efforts paid off and users started swarming in.

Growing Pains: What to Expect When Your Startup Hits a Growth Spurt

Craft.io

There is a very specific sweet & sour spot in the life of a product startup that every entrepreneur remembers with a loving cringe – that moment in your company’s lifecycle when something clicked, months of market penetration efforts paid off and users started swarming in.

TEI 080: Innovate like a startup – with Michael Docherty - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

When established companies decide they need to be more innovative, they often talk in terms of acting more like a startup. But acting like a startup is much more challenging in reality, especially for larger organizations. Instead, established companies can partner with startups.

CH 14: Three Pillars that Support a Successful Product-led GTM Strategy

Aptrinsic

Data, Engagement, and Experimentation Note: This article covers Chapter 14 of the “ Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy ” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono.

Improve Your Results with Clear Value Propositions

Product Management Lessons from the Trenches

Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. Your product might be the best known and/or have the strongest brand <- Promotion.

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

If overlooked, this can potentially be a problem not only legally, but in terms of brand and SEO. marketing-strategies launch-your-startup product product-management marketingAlign everyone in sales, marketing, product, customer success, and professional services.

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What Happens When you do User Discovery After Market Traction

Mind the Product

Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Discovering adjacent market opportunities is a fun part of startup life, but it can be a tricky hand to play when you’re dealt it.

Managing Products that Lose Money

ProductPlan

It should be counterintuitive, but one thing many “unicorns” and scrappy startups have in common is a whole lot of red on their balance sheet. Business plans aren’t supposed to spend more time on their exit strategy than their actual, you know, business.

Podcast: Marketplace Thinking and Fur Babies with Christopher Nheu

Mind the Product

His presentation, Product Thinking for Marketplace Startups , does an amazing job of documenting the differences between pipes and platforms, the three fundamental forces of marketplaces, and the specific challenges of catering to customers concerned with the well-being of their fur babies.

B2C 100

Understanding direct and indirect competition

Inside Intercom

Some of these will compete with your brand and some will contradict it. Sales & Marketing Startups communications competition jobs-to-be-done strategySometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food.

How people will find your product

The Product Coalition

Photo by Denys Nevozhai on Unsplash Defining of how people will get in touch with your product is something every startup should do very early on. But they are all potential customers and you need a strategy of how you’ll get in touch with them. ??

How Atlassian built a $20 billion dollar company with no sales team

Inside Intercom

This is episode two of Scale, a brand new podcast series on moving from startup to scale up. Choosing the right go-to-market sales model for your startup can be a make it or break it decision. Sales marketing strategy pricing pricing model product strategy sales process Scale

Making My Underwear an accessible product

Mind the Product

But at this point we were still delusionally confident in Todd’s brand and our expertise. Product Design Product Launch Product Management Startups Product Focus strategy user researchThis is a story about My Underwear.

Making a dent in the universe… when your awesome new feature is already “so three months ago”

The Product Coalition

Users might be happy to see a brand new interface at first, but will also be happy to inform you of all its shortcomings. products that address real user needs, and adhere to a clear strategy and coherent roadmap. product-design startup technology business-strategy product-management

Books 78

Innovation is Broken by Janice Fraser

Mind the Product

Companies and established brands that we thought were going to be around for ever are churning out of the S&P 500 every day and being replaced by new hypergrowth companies. What is the point of innovation?

Product to Product: Hotjar’s Marc Von Brockdorff on freemium pricing models

Roadmunk

They’re a startup success story that you don’t hear too often. We’re lucky to be in a situation where we have a lot of users who really love the brand, and I think that is something that we would have missed out on if we completely eliminated the freemium model.

The 6 Conferences every Mobile PM Should Attend [Plus Free Tickets]

The Product Coalition

With that evolution, also comes an evolution in management, UX, and development strategies, which are still changing as we speak. MWC’s keynote speakers (hailing mostly from massive enterprise brands) are simply visionaries.

Clever Ideas Are Not Enough For Innovation | Tendayi Viki, Author | BoS Europe 2018

Business of Software Conference

Tendayi Viki works with entrepreneurs in startups and large corporates who are looking to innovate. I spend a lot of my time hanging out with entrepreneurs and innovators in large companies and small companies and startup accelerators. And so if they start to tell the stories of their success they start to have foundation myths about their startups and successful companies. You’ve all heard about the Lean Startup movement right. It’s not in our strategies?

How to build a billion dollar sales team like Stripe

Inside Intercom

It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of.

Product Management’s Role at Every Phase of the Product Lifecycle

ProductPlan

All products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup. Product Management Product StrategyEvery product has a lifecycle which consists of various phases.

Product Managers Learn How To Deal With A Close Shave

The Accidental Product Manager

When we run out, we generally go out and buy more of whatever brand we had last time. The Gillette product managers have been watching their customers defect and go to internet startups. Gillette product managers are having to change their focus Image Credit: Naotake Murayama.

Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Inside Intercom

There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. Why do most startups fail?

How to Increase Your App’s Success with Strategic Marketing Tactics

The Product Coalition

It is essential to create a planned marketing strategy in order to ensure app success. This article will describe the best marketing practices for your mobile app and how to effectively build a successful marketing strategy. Making sure your brand has a positive association.

Close.io CEO Steli Efti on the rights and wrongs of lead qualification

Inside Intercom

Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. What we do at Close is very simple: we have built a CRM for startups and SMBs focused on teams that are doing predominantly inside sales. Podcast Sales & Marketing business lead qualification leads sales strategy

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Senior/director integration positions are usually expected to own a product roadmap strategy. Q: How does the competitive landscape drive an integration strategy? Q: How should startups position integration planning to maximise growth and retention? Platform Strategy Consultant.

What is a Product?

The Product Coalition

It is consistent with brand promise. It is consistent with brand promise Most product people can connect with the first 3 common failures of product?—? This means that it can be sold and supported while aligning with the overall strategy of the brand.

Product Design: Let’s get Emotional

Mind the Product

Startups, small and mid-size companies are becoming more technologically sophisticated. Indeed startups are often launching with or driving the development of new technologies. Social Media and Brand Reputation. Customers complain and this can be especially damaging to our brand and reputation. Brands such as Tesco, British Airways and McDonalds have all seen their brands tarnished on social media.

How to Fail as a Thought Leader

The Product Coalition

Thought-leadership Needs Branding I have come across a business claiming thought leadership by posting a few lame customer stories and others who created solid content that truly inspires innovation. Thought leadership requires branding and marketing like anything else.

What we learned about product and design in 2018

Inside Intercom

The best product strategy is one where new features build upon previous launches to provide compounding value for the user. I think this obsession with efficiency comes from the startup days when being wasteful was a debt. And we’ve shipped multiple brand new products this year.