Behind the Product: Is Hilton Boiling Off Brand with Herb ‘N Kitchen?

280 Group

As such, to minimize the challenges of travel and maximize the benefits, I try to stay at hotels under one brand umbrella. When a company is delivering “on brand,” every part of the experience meets the customer’s expectations, and satisfies their needs.

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy!

7 Examples of Great Personalization Strategies From Retail Brands

AB Tasty

This article was originally posted on AB Tasty as 7 Examples of Great Personalization Strategies From Retail Brands. We looked at 7 creative examples of one-to-one personalization to understand how these campaigns work and why they're successful.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

4 Steps to Developing Your Customer Care Strategy

How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence.

How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind.

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Small "utility" companies with only one or two products should focus on branding the individual products.

Naming 130

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Connect and conquer – build your brand by staging events

Inside Intercom

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering.

Events 106

Branding Yourself as a Product

Pragmatic Marketing

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. What you need is a product strategy. Then, devise a strategy for how to foster and develop those skills. A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth.

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? However, they think that they may have found a way to be even more successful: private label brands. What Are Private Label Brands? Private label brands are generally not advertised – they just show up in the store.

Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

You juggle between different responsibilities – you handle operations, talk to customers, you define strategy etc. Plus, expect real world examples on product positioning, messaging and GTM strategies.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

Certify Inc./Chrome River’s Co-CPO on leading a product organization spanning multiple brands

ProductBoard

Join us as we shine light on the strategies and thought processes behind an excellent product that customers use and love.

How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Brand awareness.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

Becoming expert will brand you as someone who is truly competent and ready to move up. Study your competitors and analyze their marketing and product strategies. Beef Up Your Resume and LinkedIn Profile—Build Your Personal Brand. If you hire a B player then that is your brand.

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

280 Group

Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. If you stay too long and you become branded as being negative it can really hurt you.

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. To achieve the right balance, it’s important to understand the premise behind both marketing strategies. Brand Foundation.

It’s a Brand New Craft Out There!

Craft.io

A new, minimalistic and simplified UI now separates product planning and strategy, workflow management and ideation into different, focused sections. The post It’s a Brand New Craft Out There! At Craft, we’re always looking to make your workflows as agile as can be.

The Cost of a Bad Product Strategy

ProductPlan

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it.

Global vs. Regional Product Strategies

Dear Strategy

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! Each individual strategy needs to stand on its own.

How pricing strategy helps shape your entire business model

Inside Intercom

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Customer Experience Strategy for Small Business in 6 Steps

Usersnap

Many small businesses fail because they overlook the importance of a customer experience strategy. Why do you need a customer experience strategy? A CX strategy plays a critical role in ensuring the success of your business. Set a clear goal for your CX strategy.

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

First Round Review

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy.

As the consumer revolution reshapes industries, how can brands build for the future?

AlphaHQ

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed.

Build a sustainable customer acquisition strategy

Inside Intercom

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Last but not least, check out our brand new lineup of training programs and flat rate fee structure. Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine August 2017 is now available.

Measuring the True Value of Your Strategy

Dear Strategy

Dear Strategy: “What is the appropriate measure for the value of a project or product? Then you’ll have the 3 most common metrics that I typically see people using to measure the success of their strategies. Dear Strategy: Episode 094. ###.

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Mixpanel

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have worked with brands such as Walmart, HBO, Verizon Wireless, Climate Corp, SoulCycle, Glamsquad, and others who are looking to modernize their approach to building a loyal, profitable, mobile audience. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

User onboarding strategies that work – and mistakes to avoid

Inside Intercom

It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. This proves onboarding isn’t just good for your acquisition strategy — it’s also good for your wallet.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Dear Strategy: 086 Getting The Word Out

Dear Strategy

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. So, let’s say you have a brand-new product ready to hit the market that solves problems in a way that no other product can. Dear Strategy: Episode 086. ###.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Or perhaps, you’re releasing a brand new feature and want to give it a memorable title that will make your users notice.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. Hiring strategy for early stage startups. Scaling up your hiring strategy. We promoted a lot of tenured teammates at once as they were ready for their next challenge, but in doing so we left ourselves with a frontline team full of brand new people. The post Why your growth depends on taking risks with your hiring strategy appeared first on Inside Intercom.

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital…

The Product Coalition

Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit (Nov 7–8, San Francisco) In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

The Key Strategies to Build an Effective Product Community, According to InVision.

Innovatemap

According to Adam Fry-Pierce, Director of Design Community and Curator of the Design Leadership Forum, and Mike Davidson, VP of Partnerships and Community, there are key strategies you need to build a community.

Harness Data to Help You Define a Partner Channel Upsell Strategy

Gainsight

Probably the first word that comes to mind when you talk strategy in growing revenue through the channel is upsell. But not all of your partners are ready to tackle an upsell strategy. You can also see which partners take advantage of co-branding.