freshtrax

MARCH 28, 2024

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.

Generative AI 59

Generative AI Branding Customer Experience Customer Feedback 59

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 141

Branding Reporting Tools User Testing Research Software 141

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

Product Strategy 295

Product Strategy Strategy Vision Product Research 295

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.

Product Strategy 298

Product Strategy Strategy Vision Product Research 298

Mind the Product

MAY 25, 2023

In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy. Read more » The post Why customer support is a vital part of brand promise appeared first on Mind the Product.

Branding 156

Branding Customer Experience User Experience Product Strategy 156

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.

Product Strategy 397

Product Strategy Strategy Product Research Technical Review 397

Mixpanel

APRIL 20, 2023

If brands of the past were static, today’s brands are treated as living beings. Today’s brands are built differently: They’re open, collaborative, built with networks, and must adapt every few years versus every decade. Brands are not built like Coca-Cola anymore. What is a brand? Strange times.

Branding 93

Branding Data Visualization Analytic Tools Feedback Software 93

Userpilot

APRIL 10, 2024

This article will walk you through what customer retention management is and provide you with some top customer retention tactics and strategies. Effective customer retention strategies enhance customer satisfaction , turning repeat customers into brand advocates who attract new customers through positive word-of-mouth.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Customer Feedback User Testing 98

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Here are some strategies for you to drive word-of-mouth.

Feedback Software 96

Feedback Software Branding Customer Experience User Testing 96

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Customer Experience Feedback Software Data Visualization 98

The Product Coalition

NOVEMBER 23, 2021

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. These tools include Amazon Posts, Amazon Brand Analytics, and enhanced advertising tools. You cannot submit this without being a brand owner.

Branding 135

Branding Data Visualization Analytic Tools Reporting Tools 135

Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must. Keep iterating.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that. Here’s the $1 million question. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Dear Strategy

NOVEMBER 26, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding Strategy Workshop Positioning 52

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable. Sound familiar?

Branding 165

Branding Product Marketing Marketing Product Management 165

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 123

Startups Strategy Technical Review B2B 123

Alchemer Mobile

JUNE 16, 2022

It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue. Six-step checklist to improve your mobile feedback strategy. All too often, brands require customers to leave the mobile app when a question or problem arises.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Userpilot

FEBRUARY 22, 2024

TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Collect customer feedback to improve your customer communication strategy. Consistent branding.

Customer Communications 105

Customer Communications Feedback Software Analytic Tools Customer Experience 105

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230

Travel Feedback Software User Testing Strategy 230

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Alchemer Mobile

JULY 16, 2021

While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization. App retention can also be used as a trust signal around how well your brand knows its customers. Measure and act on emotion data.

Customer Feedback 147

Customer Feedback Customer Experience User Testing Feedback Software 147

Userpilot

APRIL 10, 2024

More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. Strategies for better customer experience: Personalize the customer journey for user segments with different needs and wants. Customer experience (CX) describes how interactions with your product and brand make your customers feel.

Customer Experience 52

Customer Experience User Testing Analytic Tools Feedback Software 52

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. If a brand has a lower product adoption, this could be indicative of a myriad of issues from wrong market fit to a poor onboarding experience to product bugs and more. So, what is product adoption? Get started today !

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering. When resources are low, impact is key.

Events 205

Events Branding Customer Experience User Testing 205

Userpilot

NOVEMBER 7, 2023

That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth. TL;DR Customer engagement is the level of involvement and interactions that customers have with a brand’s product or service. Craft a user persona based on quantitative and qualitative research.

Feedback Software 104

Feedback Software Analytic Tools Research Software User Testing 104

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.

Branding 96

Branding User Testing Customer Experience Customer Feedback 96

Intercom, Inc.

JULY 6, 2021

If your business is expanding internationally, you’ll reach a point in your growth when you’ll need to implement a global support strategy. Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232