Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy!

7 Examples of Great Personalization Strategies From Retail Brands

AB Tasty

This article was originally posted on AB Tasty as 7 Examples of Great Personalization Strategies From Retail Brands. We looked at 7 creative examples of one-to-one personalization to understand how these campaigns work and why they're successful.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind.

4 Steps to Developing Your Customer Care Strategy

How brands can optimise their Marketplace presence with UX insight


Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence.

Announcing a brand new approach to our product management course (next batch starts Sep)


You juggle between different responsibilities – you handle operations, talk to customers, you define strategy etc. Plus, expect real world examples on product positioning, messaging and GTM strategies.

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Branding Yourself as a Product

Pragmatic Marketing

Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? The key is to create long-term extensibility for your brand. What you need is a product strategy. Then, devise a strategy for how to foster and develop those skills. A grandfather clock or a watch. Those are the symbols of career longevity I remember from my youth.

Connect and conquer – build your brand by staging events

Inside Intercom

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering.

Top Strategies to Advance Your Product Management Career Rapidly – Part 2

280 Group

Becoming expert will brand you as someone who is truly competent and ready to move up. Study your competitors and analyze their marketing and product strategies. Beef Up Your Resume and LinkedIn Profile—Build Your Personal Brand. If you hire a B player then that is your brand.

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? However, they think that they may have found a way to be even more successful: private label brands. What Are Private Label Brands? Private label brands are generally not advertised – they just show up in the store.

Top Strategies to Advance Your Product Management Career Rapidly – Part 1

280 Group

To learn about these strategies more in-depth and receive a Product Management Career Plan Template, sign up for the webinar – How to Accelerate Your PM Career, Part 1: Top Strategies to Advance Rapidly on September 27, 2019.

Top Strategies to Advance Your Product Management Career Rapidly – Part 3

280 Group

Read Part 2 of this 3 part series: Top Strategies to Advance Your Product Management Career Rapidly – Part 2. If you stay too long and you become branded as being negative it can really hurt you.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Brand awareness.

Certify Inc./Chrome River’s Co-CPO on leading a product organization spanning multiple brands


Join us as we shine light on the strategies and thought processes behind an excellent product that customers use and love.

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. To achieve the right balance, it’s important to understand the premise behind both marketing strategies. Brand Foundation.

Global vs. Regional Product Strategies

Dear Strategy

Dear Strategy: “How do you make sure there is an effective inter-working between different levels in a dynamic strategy evolution?”. Dynamic Strategy Evolution” – that could be the name of a band! Each individual strategy needs to stand on its own.

It’s a Brand New Craft Out There!

A new, minimalistic and simplified UI now separates product planning and strategy, workflow management and ideation into different, focused sections. The post It’s a Brand New Craft Out There! At Craft, we’re always looking to make your workflows as agile as can be.

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

First Round Review

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy.

As the consumer revolution reshapes industries, how can brands build for the future?


The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed.

Measuring the True Value of Your Strategy

Dear Strategy

Dear Strategy: “What is the appropriate measure for the value of a project or product? Then you’ll have the 3 most common metrics that I typically see people using to measure the success of their strategies. Dear Strategy: Episode 094. ###.

Build a sustainable customer acquisition strategy

Inside Intercom

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Last but not least, check out our brand new lineup of training programs and flat rate fee structure. Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine August 2017 is now available.

4 Development Pitfalls to Avoid with an Agile Growth Strategy


Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have worked with brands such as Walmart, HBO, Verizon Wireless, Climate Corp, SoulCycle, Glamsquad, and others who are looking to modernize their approach to building a loyal, profitable, mobile audience. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

Dear Strategy: 086 Getting The Word Out

Dear Strategy

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. So, let’s say you have a brand-new product ready to hit the market that solves problems in a way that no other product can. Dear Strategy: Episode 086. ###.

User onboarding strategies that work – and mistakes to avoid

Inside Intercom

It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. This proves onboarding isn’t just good for your acquisition strategy — it’s also good for your wallet.

What every product manager needs to know about content strategy

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Or perhaps, you’re releasing a brand new feature and want to give it a memorable title that will make your users notice.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. Hiring strategy for early stage startups. Scaling up your hiring strategy. We promoted a lot of tenured teammates at once as they were ready for their next challenge, but in doing so we left ourselves with a frontline team full of brand new people. The post Why your growth depends on taking risks with your hiring strategy appeared first on Inside Intercom.

Harness Data to Help You Define a Partner Channel Upsell Strategy


Probably the first word that comes to mind when you talk strategy in growing revenue through the channel is upsell. But not all of your partners are ready to tackle an upsell strategy. You can also see which partners take advantage of co-branding.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

Accelerate Marketing Automation Strategies with Usage Analytics


In that light, buyers often opt out of communication not because they dislike our brands, but because they dislike the volume, he said. Predictably, I think, one way to “embrace our inner data scientist” is to leverage usage analytics to complement robust marketing automation strategies and drive deeper engagement with our customers and prospects. Optimizing Email Automation Strategies. Let Usage Analytics Accelerate Your Marketing Strategies.

4 Untold strategies for your first stint as a Product Manager

The Product Coalition

Here am going to stuff you with some strategies which might help in crafting your mindset or change the way you think about a PM role before stepping into the mud. Or obsessed with brand tags like Google, Facebook or SAP? technology product-management business strategy product-design

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

They also said they wished they had a clearer product roadmap strategy. We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Could your development team support an agile development strategy over waterfall ?

5 Steps to an Effective Product Development Strategy

Under10 Playbook

When you think you have a sellable idea, conducting market research is the first step in your product development strategy. Consider also your branding and promotion plans—especially for products that will have your marketing message and logo embedded in the product.