Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind.

How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence.

Ask Steve: Naming and Branding

Under10 Playbook

A reader asks: When are branded names preferred over descriptive names? For your naming strategy, you should attempt to brand only one thing. Small "utility" companies with only one or two products should focus on branding the individual products.

Naming 130

4 Steps to Developing Your Customer Care Strategy

Is Offering Private Label Brands A Good Move For Amazon?

The Accidental Product Manager

Is Offering Private Label Brands A Good Move For Amazon? However, they think that they may have found a way to be even more successful: private label brands. What Are Private Label Brands? Private label brands are generally not advertised – they just show up in the store.

This Brand Strategy Can Make Your Startup Look Bigger Than It Is

First Round Review

As a founding partner of Rock Health and seasoned consultant, Leslie Ziegler has helped brand dozens of startups. Here's what the success stories had in common. Continue reading at First Round Review »

Connect and conquer – build your brand by staging events

Inside Intercom

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering.

Make Your Product Stand Out with the Strategy Canvas

Roman Pichler

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Use the Strategy Canvas not only for brand-new products. Product Strategy

Branding and Lead Generation: Battle or Balancing Act?

Pragmatic Marketing

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. To achieve the right balance, it’s important to understand the premise behind both marketing strategies. Brand Foundation.

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

external brand perception as the cause. strategies evolve based on market changes. WFM strategies. New Study Reveals Reliance on Too Few. Data Sources; Organizations Likely Missing. Opportunities to Meet the Real Needs of.

How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Brand awareness.

It’s a Brand New Craft Out There!

Craft.io

A new, minimalistic and simplified UI now separates product planning and strategy, workflow management and ideation into different, focused sections. The post It’s a Brand New Craft Out There! At Craft, we’re always looking to make your workflows as agile as can be.

As the consumer revolution reshapes industries, how can brands build for the future?

AlphaHQ

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed.

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

First Round Review

Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery than strategy.

Build a sustainable customer acquisition strategy

Inside Intercom

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Last but not least, check out our brand new lineup of training programs and flat rate fee structure. Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. The B2B Product Manager Magazine August 2017 is now available.

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Mixpanel

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have worked with brands such as Walmart, HBO, Verizon Wireless, Climate Corp, SoulCycle, Glamsquad, and others who are looking to modernize their approach to building a loyal, profitable, mobile audience. Here are just a few of the issues you can bypass when you implement growth strategies from the beginning: 1.

Dear Strategy: 086 Getting The Word Out

Dear Strategy

Dear Strategy: “I have a product that uniquely meets the needs of a large target market, but I can’t seem to reach them. So, let’s say you have a brand-new product ready to hit the market that solves problems in a way that no other product can. Dear Strategy: Episode 086. ###.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term.

User onboarding strategies that work – and mistakes to avoid

Inside Intercom

It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. This proves onboarding isn’t just good for your acquisition strategy — it’s also good for your wallet.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Or perhaps, you’re releasing a brand new feature and want to give it a memorable title that will make your users notice.

Harness Data to Help You Define a Partner Channel Upsell Strategy

Gainsight

Probably the first word that comes to mind when you talk strategy in growing revenue through the channel is upsell. But not all of your partners are ready to tackle an upsell strategy. You can also see which partners take advantage of co-branding.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. Hiring strategy for early stage startups. Scaling up your hiring strategy. We promoted a lot of tenured teammates at once as they were ready for their next challenge, but in doing so we left ourselves with a frontline team full of brand new people. The post Why your growth depends on taking risks with your hiring strategy appeared first on Inside Intercom.

Product Managers Try To Find Stores To Fill Malls

The Accidental Product Manager

It seems like they are going to have to come up with a new strategy for filling their malls. They especially like startup firms that may have gotten their start online but are now looking to expand into physical stores now that they have gotten both customers and brand recognition.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. George wrote a fantastic article detailing how to determine the product marketing strategy through beta products.

Accelerate Marketing Automation Strategies with Usage Analytics

Revulytics

In that light, buyers often opt out of communication not because they dislike our brands, but because they dislike the volume, he said. Predictably, I think, one way to “embrace our inner data scientist” is to leverage usage analytics to complement robust marketing automation strategies and drive deeper engagement with our customers and prospects. Optimizing Email Automation Strategies. Let Usage Analytics Accelerate Your Marketing Strategies.

4 Untold strategies for your first stint as a Product Manager

The Product Coalition

Here am going to stuff you with some strategies which might help in crafting your mindset or change the way you think about a PM role before stepping into the mud. Or obsessed with brand tags like Google, Facebook or SAP? technology product-management business strategy product-design

Moving Beyond Mobile: Uber, Tesla, eBay And More Discuss Engaging Digital Strategies

The Accidental Product Manager

The most successful brands are now those who understand the connected consumer and make every channel and platform work towards a seamless customer experience. The Open Mobile Summit [link] (November 27th-28th, San Francisco) is the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Integration of New Technology into Digital Strategy. Vivienne Errington-Barnes, Chief Strategy Officer, HER.

The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

They also said they wished they had a clearer product roadmap strategy. We’ve taken all these findings onboard and put together this comprehensive product strategy checklist for you to follow. Could your development team support an agile development strategy over waterfall ?

5 Steps to an Effective Product Development Strategy

Under10 Playbook

When you think you have a sellable idea, conducting market research is the first step in your product development strategy. Consider also your branding and promotion plans—especially for products that will have your marketing message and logo embedded in the product.

New Product Development Strategy – From Idea to Commercialization

Craft.io

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Branding.

Dear Strategy: 054 Followers Versus Game Changers

Dear Strategy

Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean. And that inevitably translates into brand reputation and, ultimately, the pricing that can be demanded by each of these brands over the longer term. Dear Strategy: Episode 054. ###.

Dear Strategy: 077 Determining a Product’s True Value Proposition

Dear Strategy

Dear Strategy: “How do you figure out a portfolio investment strategy for a product that is a delighter but doesn’t bring in money on its own?”. . Smartly, the question already guides us to the first part of my answer, which is that you have to first look to your overall portfolio strategy. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing. Dear Strategy: Episode 077. ###.

Dear Strategy: 055 Quantitative vs. Qualitative Goals

Dear Strategy

Dear Strategy: “In a finance and numbers driven organization, how do you build a case on projects that have more qualitative benefits than specific quantitative benefits?”. In business, we typically think about qualitative benefits as having to do with things like emotional value, brand reputation, and other such concepts that may lack any hard data points. Dear Strategy: Episode 055.

Dear Strategy: 055 Quantitative vs. Qualitative Goals

Dear Strategy

Dear Strategy: “In a finance and numbers driven organization, how do you build a case on projects that have more qualitative benefits than specific quantitative benefits?”. In business, we typically think about qualitative benefits as having to do with things like emotional value, brand reputation, and other such concepts that may lack any hard data points. Dear Strategy: Episode 055.

How can you build for the future when your strategy is stuck in the past?

AlphaHQ

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed.

Dear Strategy: 065 Analyzing Competitors in the Technology Space

Dear Strategy

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . But, unlike some of the more traditional tangible product markets where you can safely differentiate on features for (in some cases) many years, relying on this strategy in the software space is likely to be a recipe for disaster. Dear Strategy: Episode 065. ###.

Dear Strategy: 042 Weaving Innovation into a Commoditized Product

Dear Strategy

Dear Strategy: “How do you weave innovation into a commoditized product?”. And when you find innovative new ways to promote your product, that can make all the difference in the world – especially when you use your brand to connect with the culture and preferences of your target market. . Dear Strategy: Episode 042. ###. Bob Caporale is the author of Creative Strategy Generation , the President of Sequent Learning Networks , and the host of the Dear Strategy podcast.

How Can A German Grocer Be Successful In The U.S.?

The Accidental Product Manager

market would be a good fit for them was because they had been doing very well across Europe and their strategy of offering customers affordable products has been a big hit with shoppers who are thrifty. Does the U.S. really need another grocery store? Image Credit: Gran Canaria Go.