How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind.

What to do if you only have $100 to spend on User Testing

Usersnap

User testing is a bit like sports. Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development. But user testing doesn’t necessarily have to break the bank. Only Test Your Product’s Red Route.

Getting Better At Product Testing

The Product Coalition

I’m starting a short series on testing over the next few months. The first few questions are some of the key questions that I’ve been asked regularly around best practices for testing: [link] What’s the most effective method for testing products?

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

look like your vendor’s brand, not yours Development time will depend on. models, and test their hypotheses. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your.

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand. It needs a distinguishing brand of its own and alignment with your company’s brand. Branding is what claims real estate in the buyer’s mind.

Testing Modern Conversational Interfaces: Google Home and Amazon Alexa

Amir Rozenberg

As a result of this trend, brands are adopting conversational interfaces as a key element of their digital strategy, expanding their presence beyond web browsers and native mobile applications. What to test When your app is utilizing Google Home, Alexa, etc., Say hello to conversation!

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT).

What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. How do they perceive a brand after engaging with the corresponding organization?

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The 5 Levels of Analytics Maturity

teams capitalizing on this trend to significantly: • increase customer satisfaction • differentiate their products and brands • drive continuous improvements. May be a good place to beta test. at these levels, you may find Levels 1 and 2 helpful for beta testing.

What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. How do they perceive a brand after engaging with the corresponding organization?

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Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT).

Increase Test Automation with Touch ID & Fingerprint Authentication Simulations

Amir Rozenberg

Users and brands are benefitting from increased sense of security in user flows: initially, biometrics were perceived as a credential-form replacement at the login stage. The test flow needs to include a successful authentication,an unsuccessful one with limited retries, and eventual failure.

Increase Test Automation with Touch ID & Fingerprint Authentication Simulations

Amir Rozenberg

Users and brands are benefitting from increased sense of security in user flows: initially, biometrics were perceived as a credential-form replacement at the login stage. The test flow needs to include a successful authentication,an unsuccessful one with limited retries, and eventual failure.

How Do You Test Automated Data Entry for Mobile Web Apps? A Tip We Gave to Our Customer

Amir Rozenberg

These days, many brands are finding new ways of streamlining the user experience in order to drive higher adoption rates, increased security, and user satisfaction. An end-to-end approach for testing mobile web app imaging is made possible through leveraging preloaded images onto the device.

Crowdtesting – all you need to know

Usersnap

It can easily make or break brands. It’s nice to have your customers testing the application. Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Localization testing.

5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

So, you’d like the recipe for cross-browser testing success? Let’s take a look at a handful of examples of mistakes we commonly see with browser testing- and solutions to deal with them. Mobile web is now the most important way for customers to connect with your brand.

Why Moderated User Research is Worth the Cost

Mind the Product

While user research should always be a part of the product development process, there are a couple of options when it comes to the level of investment companies make in testing and research: moderated or unmoderated user research. Moderated usability studies involve in-person tests with real users. They follow up with respondents, schedule the tests, and confirm with participants before the study. First-Click Test. 5-Second Test. Preference Test.

The next generation automation testing for video streaming apps by Perfecto & Accenture S3

Amir Rozenberg

Teams need automated, stable and scalable methods to continuously test and monitor video services on every phone, tablet and browser and in any environment; at home, on the road, inside a plane, etc.

The next generation automation testing for video streaming apps by Perfecto & Accenture S3

Amir Rozenberg

Teams need automated, stable and scalable methods to continuously test and monitor video services on every phone, tablet and browser and in any environment; at home, on the road, inside a plane, etc.

5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

So, you’d like the recipe for cross-browser testing success? Let’s take a look at a handful of examples of mistakes we commonly see with browser testing- and solutions to deal with them. Mobile web is now the most important way for customers to connect with your brand.

How Do You Test Automated Data Entry for Mobile Web Apps? A Tip We Gave to Our Customer

Amir Rozenberg

These days, many brands are finding new ways of streamlining the user experience in order to drive higher adoption rates, increased security, and user satisfaction. An end-to-end approach for testing mobile web app imaging is made possible through leveraging preloaded images onto the device.

Perfecto Automates Face ID Flows for iPhone X

Amir Rozenberg

For mobile brands, Face ID impacts user adoption and application usage tremendously. All of these changes require integration of new APIs, rehash of layout (specifically considering the notch), and lots of testing. Mobile Application Testing

The Typology of Design Sprints

Mind the Product

At it’s core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users. When possibilities seem too wide to move forward, a sprint can help prioritize and test out what one of the directions might look like “in action”.

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What sample size do you really need for UX research?

Userzoom

I am sure at some point in your career you have heard, “ Jacob Nielsen says testing with 5 is enough. ” Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. Demystifying sample size.

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Four key highlights from our Competitive Healthcare UX Benchmark

Userzoom

Our quantitative study had a sample size of 200 for the screen recording behavioural test, while the qualitative study with a sample size of 20 for a think-out-loud test. Four Blue Cross Blue Shield (BCBS) websites were tested: Texas, New Jersey, Massachusetts and California.

Optimal Product Process™ 3.0 Phase Four: Qualify

280 Group

This omission can cause a major catastrophe for the product and/or company if the quality level should prove to be subpar for their brand image. Had they done testing with real users (in addition to their internal quality testing) they could have avoided serious embarrassment.

What is a Product?

The Product Coalition

It has a strong suite of automated regression tests. It is consistent with brand promise. It has a strong suite of automated regression tests It’s always amazed me how changing a feature in one place manages to impact features on the other end of the product.

Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. We were trying to get a little bit too cute, a little bit too brand-focused, on some of these things.

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Activation, retention and more: growth lessons from the industry’s best

Inside Intercom

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Why don’t you try a test where you drop those, and we can see if the increased volume you’ll receive will make up for the lower margins on those orders.”. We were trying to get a little bit too cute, a little bit too brand-focused, on some of these things. What does the brand promise?

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Perfecto Automates Face ID Flows for iPhone X

Amir Rozenberg

For mobile brands, Face ID impacts user adoption and application usage tremendously. All of these changes require integration of new APIs, rehash of layout (specifically considering the notch), and lots of testing. Mobile Application Testing

Discussing The Importance of Streaming Video Quality with Stephen Dolan Sr.

Amir Rozenberg

Amir: What is the problem statement of “yesterday” in the space of video quality that you are already solving, and who was doing video quality testing? AR: What are the implications for video quality testing? Automate everything, not just the testing.

What Should Product Managers Do When Their Main Product Fails?

The Accidental Product Manager

They claimed that they had invented a product that with just a minute amount of blood from an individual could run a large number of health tests. This blood testing device was called Edison. The whole idea behind the company was to try to find a way to create a product development definition that would standardize the wide range of blood tests that are commonly performed by creating a novel new hand-held device.

Designing and Testing an Ad Product: 5 Lessons Learned From imeem's Audio Ads

Sachin Rekhi

From the process of designing, testing, and iterating on imeem’s unique audio ad product, I wanted to highlight 5 key lessons learned that are applicable not only in developing imeem’s ad offering, but in general to designing any innovative ad product. We came up with an 8 second audio ad spot that would advertise a national brand and show a standard IAB medium rectangle (300×250) banner on top of the player during the audio ad playback.

Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

If your product isn’t good enough, you may cause irreparable harm to your product and brand reputation. Develop a final feature list, finish the beta testing plan, adjust plan as issues arise in development to make sure that a valuable, customer-oriented product is the outcome.

Digital Customer Experience: Are Your Users Satisfied? Find Out the Truth

eG Innovations

Customer experience is even surpassing price and product as the biggest brand differentiator. Even one bad experience on a website can hurt your brand. 55% of consumers report that a single bad website visit can hurt their opinion of a brand.

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Think of a struggling eatery’s regulars taste testing for a different market. Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Field Test Study.

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Establishing an Effective Product Strategy Process

Roman Pichler

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product?