How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence.

How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. Remote unmoderated research is a method for testing websites, prototypes and mobile applications using a software tool. How to run a remote unmoderated usability test.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

look like your vendor’s brand, not yours Development time will depend on. models, and test their hypotheses. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your.

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! Brand strategy defined.

Getting Better At Product Testing

The Product Coalition

I’m starting a short series on testing over the next few months. The first few questions are some of the key questions that I’ve been asked regularly around best practices for testing: [link] What’s the most effective method for testing products?

11 tips for effectively screening test participants

Userzoom

So how can you effectively screen your test participants so you’re only getting the most valuable data? Brand Usage: Which of these brands do you use? The post 11 tips for effectively screening test participants appeared first on UserZoom.

What to do if you only have $100 to spend on User Testing

Usersnap

User testing is a bit like sports. Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development. But user testing doesn’t necessarily have to break the bank. Only Test Your Product’s Red Route.

Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

Test product positioning and messaging. With minimal budget, how can one test the hypothesis? The post Announcing a brand new approach to our product management course (next batch starts Sep) appeared first on NextBigWhat.

How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. New testing platforms.

How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Brand awareness.

How to test your website’s iconography

Userzoom

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. How to test your iconography.

UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? Take the test!

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand. It needs a distinguishing brand of its own and alignment with your company’s brand. Branding is what claims real estate in the buyer’s mind.

How to Conduct Usability Testing for Mobile Apps

AB Tasty

However, a lackluster app can sour your relationship and brand image. Regular usability testing of […]. This article was originally posted on AB Tasty as How to Conduct Usability Testing for Mobile Apps.

Testing Modern Conversational Interfaces: Google Home and Amazon Alexa

Amir Rozenberg

As a result of this trend, brands are adopting conversational interfaces as a key element of their digital strategy, expanding their presence beyond web browsers and native mobile applications. What to test When your app is utilizing Google Home, Alexa, etc., Say hello to conversation!

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. Something like, “Let’s build it now, we test it later.

5 Ways to Test and Improve Website Customer Experience

Usersnap

Any product, whether it’s a website or a service, needs testing to perfect it. Here’re 5 tips we observed from our customers on how test, measure and improve customer experience (CX) for websites or applications.

Mobile App Testing: Why You Should Always Test Your Apps?

Alty

While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Deploy A Mix of Testing Approaches.

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

How can split tests inform product decisions and prioritize roadmaps?

AlphaHQ

Split testing, or “A/B testing,” is a hugely popular marketing tactic for optimizing collateral and improving conversion funnels early in a campaign, before making major investments in any particular direction.

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT).

What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. How do they perceive a brand after engaging with the corresponding organization?

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What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. How do they perceive a brand after engaging with the corresponding organization?

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Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Looking for more information on performance testing?

Introducing: Run tests in your sleep with Insight Trackers

AlphaHQ

Simply specify a target and the platform will run tests over a recurring cadence to track insights related to that target. Competition Tracker: Generate insights about how your brand and product is perceived in comparison to the competition.

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT).

Increase Test Automation with Touch ID & Fingerprint Authentication Simulations

Amir Rozenberg

Users and brands are benefitting from increased sense of security in user flows: initially, biometrics were perceived as a credential-form replacement at the login stage. The test flow needs to include a successful authentication,an unsuccessful one with limited retries, and eventual failure.

Increase Test Automation with Touch ID & Fingerprint Authentication Simulations

Amir Rozenberg

Users and brands are benefitting from increased sense of security in user flows: initially, biometrics were perceived as a credential-form replacement at the login stage. The test flow needs to include a successful authentication,an unsuccessful one with limited retries, and eventual failure.

How Do You Test Automated Data Entry for Mobile Web Apps? A Tip We Gave to Our Customer

Amir Rozenberg

These days, many brands are finding new ways of streamlining the user experience in order to drive higher adoption rates, increased security, and user satisfaction. An end-to-end approach for testing mobile web app imaging is made possible through leveraging preloaded images onto the device.

Why Moderated User Research is Worth the Cost

Mind the Product

While user research should always be a part of the product development process, there are a couple of options when it comes to the level of investment companies make in testing and research: moderated or unmoderated user research. Moderated usability studies involve in-person tests with real users. They follow up with respondents, schedule the tests, and confirm with participants before the study. First-Click Test. 5-Second Test. Preference Test.

5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

So, you’d like the recipe for cross-browser testing success? Let’s take a look at a handful of examples of mistakes we commonly see with browser testing- and solutions to deal with them. Mobile web is now the most important way for customers to connect with your brand.

The next generation automation testing for video streaming apps by Perfecto & Accenture S3

Amir Rozenberg

Teams need automated, stable and scalable methods to continuously test and monitor video services on every phone, tablet and browser and in any environment; at home, on the road, inside a plane, etc.

8 client collaboration tools for web development agencies

Usersnap

Long story short, let’s dive right in the list of top 8 client collaboration tools you should definitely test out! Brand your own intake forms and reporting features. Running a web development agency, business owners cannot exist independently of their clients, client collaboration.

5 Things Companies Miss Out While Aiming For a Top-notch Product

The Product Coalition

Many companies hire QA engineers once the development starts (or even later), entrust them with testing, and expect them to contribute to delivering an impeccable software to the market. With the Shift Left QA approach , the idea of testing has changed.

How do you define and source an audience for user testing?

AlphaHQ

To be effective in most enterprise contexts, you’ll need procedures to mitigate bias and a streamlined technology in order to define and source an audience for ongoing testing. All audiences can then be accessed via a dropdown for all future tests within that experiment.

Think Out Loud 101: A User Researcher’s Guide

Userzoom

Questions in a TOL test are crafted in a way to elicit verbal and observational insights from participants. In particular, TOL testing is important for when you need to know the HOW and WHY behind the WHAT. A/B testing to see and hear which design users prefer and why.

The next generation automation testing for video streaming apps by Perfecto & Accenture S3

Amir Rozenberg

Teams need automated, stable and scalable methods to continuously test and monitor video services on every phone, tablet and browser and in any environment; at home, on the road, inside a plane, etc.

5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

So, you’d like the recipe for cross-browser testing success? Let’s take a look at a handful of examples of mistakes we commonly see with browser testing- and solutions to deal with them. Mobile web is now the most important way for customers to connect with your brand.