How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence. The business impact of not having answers to these questions is three-fold: Brands revert to using guesswork, rather than insight, to optimise Marketplaces, wasting time and energy on initiatives that do not improve sales, or might even decrease them.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. When we started out A/B testing 12 months ago at Peak we ran tests by the seat of our pants. We were loosely defining tests, which meant they took longer to run than they should have done.

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Beta Testing vs. User Acceptance Testing: When to use which?

Usersnap

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments. Beta Testing vs. User Acceptance Testing: What’s The Difference? Source: 5 types of User Acceptance Tests.

How To Boost Your App’s Growth With Strong Branding

The Product Coalition

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. If you have developed an app and you want it to perform, its brand must be strong?—?there’s There’s no such thing when it comes to branding. mobile-app-design mobile-app-development branding app-design mobile-app

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. We’ve tested most as workshop methods on our clients in the last couple of years, and have included some research techniques as well. But first, let’s define brand strategy! Brand strategy defined. How to develop your brand strategy?

When to Consider Setting Up A/B Testing

Modus Create

I have a confession to make: as a growth-oriented product manager, I tend to gravitate towards A/B testing whenever I can. A/B testing lets us see what customers actually do rather than what they say – which can be a pitfall when using other research methods.

How to test business ideas

BrainMates

Product Managers know how important it is to test business ideas and new products before proceeding with a full scale launch. However, what is more difficult is knowing how to test, how long to test for and what to look out for when you test your business ideas. He discussed how to test business ideas and save your business from the disaster of building a product nobody wants. Testing 101. There are a range of ways to test ideas.

Localization testing: why does your app, game, or website need it?

The Product Coalition

And that’s why localization testing exists: to prevent these very situations. Localization testing is usually not the first thing that development companies consider. Let’s take a closer look at localization testing, what the most essential steps are, and why you need it.

4 Key Elements of Testing VR

Centercode

Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete. Testing your product in the real world before you launch helps you surface and resolve any issues, collect ideas, and get a head start on iteration. This would allow Oculus to see how their product stacks up against brands like HTC, Valve, and Samsung.

Getting Better At Product Testing

The Product Coalition

I’m starting a short series on testing over the next few months. The first few questions are some of the key questions that I’ve been asked regularly around best practices for testing: [link] What’s the most effective method for testing products? I think what I’ve seen as the most effective thing is thinking about the goals that you’re trying to kind of get out of your testing. I think there are a variety of ways to think about how to test new products.

How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Today you can get to know these peculiarities better to (re)shape your brand identity. Let’s jump into branding research! How we build stronger brands with user stories. Takeaways on branding research.

Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Breakdowns occur when little thought is given to customer/message fit and how to talk about that product and its brand. It needs a distinguishing brand of its own and alignment with your company’s brand. Branding is what claims real estate in the buyer’s mind.

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

Here’s how they used smoke tests to explore a new opportunity. It’s because so many software projects fail to deliver expected results , that we d ecided to go with smoke tests. We ran the tests on paying customers. The biggest challenge internally was to educate customer-facing teams that our brand reputation will not be damaged if the products weren’t available to purchase. We used Woopra as the main analytical tool in our tests.

Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Now, it’s time for the test-prototype-test cycle.

11 tips for effectively screening test participants

Userzoom

So how can you effectively screen your test participants so you’re only getting the most valuable data? Brand Usage: Which of these brands do you use? The post 11 tips for effectively screening test participants appeared first on UserZoom. Screening the ‘right’ participants is the most important part of conducting effective user research.

What to do if you only have $100 to spend on User Testing

Usersnap

User testing is a bit like sports. Quite often getting your product tested by real people is skipped because of budget constraints and exploding costs in development. But user testing doesn’t necessarily have to break the bank. How to do User Usability Testing with a limited budget? Running user tests by inviting people into your office and moderating the tests yourself can be an enormous source of insight. Only Test Your Product’s Red Route.

Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

Test product positioning and messaging. With minimal budget, how can one test the hypothesis? The post Announcing a brand new approach to our product management course (next batch starts Sep) appeared first on NextBigWhat.

How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. As a QA tester or manager, how you scale up your skills to match today’s innovative challenges is the key to improving testing productivity and advancing your career prospects. . New testing platforms.

How to test your website’s iconography

Userzoom

In which our very own UX Researcher, Tom Hayes, investigates the world of online iconography and how you can test whether users understand all your various navigation signs and symbols. In instances like the above, you may design your own icons, but without testing them you could be causing users problems or influencing their behaviour in ways you don’t want to. How to test your iconography. The post How to test your website’s iconography appeared first on UserZoom.

Why we’re sunsetting messaging and mobile A/B testing and focusing on product analytics

Mixpanel

In 2012, we launched a Messages & Experiments add-on (called “Engage” at the time), to make it simple to send emails, push notifications, and A/B tests to users based on their actions. Published January 13, 2021.

UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. We also gathered some tips from around the web to help you implement testing UX copy into your user experience research processes like a pro. What are the limitations of A/B testing? What three methods test UX copy better? Take the test!

The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. The Black Mirror Test.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Many of the iHUT corporate leaders from 75 years ago — if they’re still in business today — have lost the art of in-home usage testing or the budgets to do serious in-home research.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Many of the iHUT corporate leaders from 75 years ago — if they’re still in business today — have lost the art of in-home usage testing or the budgets to do serious in-home research.

Testing Modern Conversational Interfaces: Google Home and Amazon Alexa

Amir Rozenberg

As a result of this trend, brands are adopting conversational interfaces as a key element of their digital strategy, expanding their presence beyond web browsers and native mobile applications. What to test When your app is utilizing Google Home, Alexa, etc., the first question to ask is “what do I test?” One would hope that each bank won’t need to test every Google and Alexa device variant in the market! Automation Mobile Application Testing

Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. To Build Your Brand and Attract Great Talents. Plan B: Consider seeing branding professionals.

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Some of these include team structure, outdated perception of performance tests or the tools that are being used. The nice thing is that this can be done for any test: smoke, regression, even production. Looking for more information on performance testing?

Mobile App Testing: Why You Should Always Test Your Apps?

Alty

While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Mobile app testing also assumes: Avoiding problems when delivering the product to the final user. 37% of users say that a crashing app or errors within it make them think less of the company’s brand.

How to Conduct Usability Testing for Mobile Apps

AB Tasty

However, a lackluster app can sour your relationship and brand image. Regular usability testing of […]. This article was originally posted on AB Tasty as How to Conduct Usability Testing for Mobile Apps. Did you know that 90% of the time people spend on their phones is in mobile apps? Creating an app for your business is a great way to ensure that people can easily find your services right on their phones.

Sleeping Giants – Nandini Jammi on The Product Experience [Rebroadcast]

Mind the Product

Since this episode first aired, Nandini has stepped down from Sleeping Giants and has also launched Check My Ads , a brand safety consultancy. Brand reputation. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Podcast The Product Experience Brand Business Strategy Ethics product ethics

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT). Using test automation, they are able to ensure the integration actually works. What it Takes to Implement and Advance Continuous Testing Successfully 3.

5 Ways to Test and Improve Website Customer Experience

Usersnap

Any product, whether it’s a website or a service, needs testing to perfect it. Here’re 5 tips we observed from our customers on how test, measure and improve customer experience (CX) for websites or applications. “Customer feedback not only helps us understand what features and values resonate with customers, moreover, where our brand stands for them” Andre Barro , Product Manager at Free Now (MyTaxi).

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. Our mission is to support teams, to test and validate their assumptions and hypothesis to user research, so they can make more confident product decisions and avoid building products no one needs or no one uses in the end. So how did we test this?

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Introduction Are you used to getting a certain amount of data from your testing practices? Did you know that today you can extract more data from your existing testing practice…with zero additional effort. Some of these include team structure, outdated perception of performance tests or the tools that are being used. The nice thing is that this can be done for any test: smoke, regression, even production. Looking for more information on performance testing?

The 3 Big C’s of Agile Development and Testing

Amir Rozenberg

In the age of Agile and Digital Transformation strategies, every brand is looking to set themselves apart. When thinking about adoption of agile schemes, some of the common concepts that come to mind are Continuous Integration (CI), Continuous Delivery (CD) and Continuous Testing (CT). Using test automation, they are able to ensure the integration actually works. What it Takes to Implement and Advance Continuous Testing Successfully 3.

How can split tests inform product decisions and prioritize roadmaps?

AlphaHQ

Split testing, or “A/B testing,” is a hugely popular marketing tactic for optimizing collateral and improving conversion funnels early in a campaign, before making major investments in any particular direction. Similarly, product teams can run tests using alternative prototypes or mockups to save time and money while also unearthing potential for innovation – all before writing a single line of code!

What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. The longer period of time and the changing context of the user differentiates this method from other tests like surveys or labs, which record behaviours based on one specific moment in time, within a single context. How do they perceive a brand after engaging with the corresponding organization?

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Increase Test Automation with Touch ID & Fingerprint Authentication Simulations

Amir Rozenberg

Users and brands are benefitting from increased sense of security in user flows: initially, biometrics were perceived as a credential-form replacement at the login stage. App reviews went up from three to four stars on the Apple App Store with the release of the update and there were over 8,000 Twitter references to RBS and NatWest ( Source ) Organizations offering fingerprint authentication in their app face new challenges to maintain app quality: New use cases need to be tested.

Increase Test Automation with Touch ID & Fingerprint Authentication Simulations

Amir Rozenberg

Users and brands are benefitting from increased sense of security in user flows: initially, biometrics were perceived as a credential-form replacement at the login stage. App reviews went up from three to four stars on the Apple App Store with the release of the update and there were over 8,000 Twitter references to RBS and NatWest ( Source ) Organizations offering fingerprint authentication in their app face new challenges to maintain app quality: New use cases need to be tested.

What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. The longer period of time and the changing context of the user differentiates this method from other tests like surveys or labs, which record behaviours based on one specific moment in time, within a single context. How do they perceive a brand after engaging with the corresponding organization?

UX 69