How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence.

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! Brand strategy defined.

UX LIVE 2019: Lee Duddell, Senior UX Director, on ‘Democratizing UX’ [VIDEO]

Userzoom

Our Senior UX Director Lee Duddell discusses the importance of democratizing UX , while highlighting the mistakes that people make when they begin sharing research empowerment around the organisation and how they can avoid them. User Research UX Leadership

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Top 10 Mobile UX Agencies in 2018-2019

Appsee

That’s where UX agencies come in: they help brands, entrepreneurs, and individuals make their app ideas a reality. This UX agency has designed 25+ domains with clients from across 13 countries. Clay is a full-service development and UX agency based in San Francisco.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Brand awareness.

UX Expert Review

UX Studio

Not even sure if it needs small corrections or a whole major UX redesign project? What makes up a UX Expert Review? When setting out to improve products or services, experienced UX teams follow a well-planned scientific process divided into two parts: UX evaluation and user research.

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UX Writing Best Practices for Product Adoption & Onboarding

Userpilot

I recently wrote about some of the most common UX writing mistakes that I see SaaS companies make. This time, I wanted to share some UX writing best practices. Use these UX writing best practices with your product and you’ll improve onboarding, and adoption will skyrocket.

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The Most Common UX Writing Mistakes (And How To Avoid Them)

Userpilot

Recently, more and more SaaS companies have started to see the value in great UX writing. We’re going to look at some of the biggest UX writing mistakes you can make. Good UX writing can drastically improve user adoption, feature activation, and increase retention.

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UX Challenges in the Age of Personalized Experience

UX Studio

For everyone from product managers and owners to UX designers, UX researchers and marketers, creating personalized experience for users who interact with their products and services now poses one of the greatest challenges. Increase Brand Perception, Affinity and Loyalty.

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Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. From the UX redesign process to churn rate. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers. The secret of reducing churn rate?

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Top UX Agencies To Choose From In 2019

UX Studio

I have spent more than 15 years with UX design agencies. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies. UX studio.

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It’s a Brand New Craft Out There!

Craft.io

We built our UX from the ground up and now we’d like to share some of our most shining update highlights with you. The post It’s a Brand New Craft Out There! At Craft, we’re always looking to make your workflows as agile as can be.

How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? Or how would UI/UX contribute to business growth? . Why And When Should You Update UI/UX? We decided to create a brand new UI/UX design.

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Gamification In UX

UX Studio

Gamification in UX predates what we thought of as its beginnings. UX” falls in the same category, as Donald Norman mentioned the term “user experience” for the first time in 1993 (when he changed his title from User Interface Architect to User Experience Architect). So why still treat the subject gamification in UX? Here at UX studio , we think that when creating user experience, a well-built motivational design makes gamification indispensable. Other Web App UX

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Improving the UX of Your Terms and Conditions Page (and 6 Easy Ways To Do It)

Mind the Product

When it comes to designing or improving the UX of a website, how often do you consider your terms and conditions page? Build Trust in Your Brand. Have any other cool ideas on how to improve the UX of a terms and conditions page?

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UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? It might sound like a new match in the UX design world. We, at UX studio , collected three methods that provide more insights than general AB testing. In this article, we give you an insight into: What is UX copywriting? UX Research

Four key highlights from our Competitive Healthcare UX Benchmark

Userzoom

Pre and post brand perception. BCBS Massachusetts saw the biggest drop in brand perception after three tasks on site (roughly 15-20 minutes into the study), dropping from 75% to 40%. The post Four key highlights from our Competitive Healthcare UX Benchmark appeared first on UserZoom.

A New UX Maturity Model

Userzoom

As mentioned in an earlier post on my blog, for at least ten years now I have been collecting User Experience (UX) and Customer Experience (CX) Maturity Models. Many people in the business world still associate design or UX with the visual appearance of a solution Click To Tweet.

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13 “must measure” UX metrics for healthtech

Mixpanel

Whether you own a small health practice, build medical devices, or provide insurance, knowing — and acting on — your data is the key to delivering a great user experience (UX) and gaining a serious competitive advantage. In other words, analytics equips you with valuable user insight , so you can design a flawless UX that inspires patients to use your digital product. The right UX strategy can help you win over these customers. The best way to create great UX?

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What sample size do you really need for UX research?

Userzoom

With that in mind, let’s look at three main categories and use cases that are common in the UX world to help us discern what sample size is typically needed for each: Looking for Usability Issues. On-Demand Webinar : Participant Recruiting: Sourcing the right participants for your UX Research.

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Microcopy Matters – How We Improved Our UX Writing and You Can Too

UX Studio

That makes us improve constantly at UX Studio. I realized that even though writing copy forms part of our everyday, even as UX designers, we still don’t consider it an integral enough part of designing products in general. So, I decided to share the thoughts from the book with the guys at UX Studio. This way we even improve the brand we are working on as we crystallize the character or personality of the product by working on the microcopy.

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What’s a UX Audit and Why You Need One

UX Studio

Not even sure if it needs small corrections or a whole major UX redesign project? What makes up a UX Audit? When setting out to improve products or services, experienced UX teams follow a well-planned scientific process divided into two parts: UX evaluation and user research.

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How to become the UX Designer you aspire to be

Cacoo

Whether that was creating a new logo for a brand, an icon for an app, or choosing the color combos for a website, it was the designer’s job to make it pretty. This is what’s known as the u ser e x perience, or UX for short. What does a UX designer do? Enter the UX designer.

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Starting The UX Process: How We Organise Kick-off Workshops

UX Studio

This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. A kick-off meeting is an opportunity to introduce the UX process, list and format of the deliverables, and project control and change management processes. A UX professional needs time to understand the product and the market, but you don’t have any. Explain UX process and challenges (aka Things Designers Find Self-evident). Lean UX book.

UX Company vs Web Design Company: How do they differ?

UX Studio

You can choose from UX designers, UI designers, customer experience designers, product designers, service designers, interaction designers, and the list goes on and on. And at the end of the day, which UX company should I choose? User experience designers (UX design).

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What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. How do they perceive a brand after engaging with the corresponding organization?

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Circular Design – The Role of UX in the Age of Sustainability

UX Studio

Luckily, more and more people value objects and brands that have a sustainable purpose, or a meaningful story behind their products. What the UX methodology has to offer. Prototyping and ideation are key elements in the UX design process. Continue learning with UX studio.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

October//12//2018 Here are some interesting finds on UI/UX of the week! link] UX Writing. Interesting article from author Sofia Quintero, focused on UX Writing. product-design ux design ux-design design-thinking

What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. How do they perceive a brand after engaging with the corresponding organization?

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Louise Rowlands, Senior UX Researcher at MoneySupermarket on democratizing user research [Video]

Userzoom

Our theme this year was on the democratisation of UX, with our speakers discussing how they spread user research education and insights throughout their organisations, and all the successes and challenges they’ve encountered. Our Manchester office is brand new.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

April//27//2018 Here are some interesting finds on UI/UX of the week! With all the issues surrounding privacy on Facebook, this article is a good reminder of why Dark UI patterns create more damage for companies and their brand, than any potential revenue it may initially create.

A Product Managers’ take on the Nielsen Norman UX Conference 2019

The Product Coalition

Don Norman first coined the term User Experience in 1993 and in the last 26 years, UX has exploded. It’s now a vital capability for brands and it’s forecasted to total 100 million jobs by 2050. product-management ux design-thinking usability-testing omnichannel-experience

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2018 State of Digital Product: Tesla, Google, IBM and 1000+ Brands Discuss Digital Challenges

The Accidental Product Manager

Incite Group just published an in-depth, research-led report on the state of digital product, based on feedback from over 1000 product, UX design and engagement executives. The State of Digital Product Survey analyses where the product, UX design and engagement communities are currently prioritizing and what areas they have identified as crucial to their growth. How brands are leveraging new technology such as augmented/virtual reality and voice assistants.

Hire The Best UX Design Agency – Tips from an Insider

UX Studio

Out of all these brand names and similar-looking portfolios, you need to pick a UX agency to work with. Here’s how I would go about finding a UX agency for my own project. Why finding the right UX agency matters. Where to find UX design professionals on the internet.

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Product Design For Kids: A UX Guide To Children’s Minds

UX Studio

We don’t know what kids want, like, expect or think, says Kid UX Designer Sabine Idler. For instance, as a UX researcher, I must prepare for surprising reactions and behaviors when conducting a usability test with kids. We at UX studio often get asked questions like “how to design a website for kids”, or “what does the ideal children’s app look like”. Remember that the current experience affects the child much more, and we need to approach UX issues even more responsibly.

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Top 7 UX Podcasts to Inspire Product Design

Amplitude

Outside of your customers, fellow designers are another great way to inspire new UX ideas. UX podcasts offer a fantastic learning resource for designers because you can tune in whenever—and wherever—you need to get your creative gears moving. UI Breakfast Podcast–Expert Advice on UX/UI.

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5 Tips for Product Managers to Work Better with UX Designers

The Product Coalition

Whether you are working as a design agency or a copywriting firm, chances are that you will want to hire and work with UX designers very soon. So much so in fact, that it is important to understand what UX is, what it stands for and what defines a UX designer.

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UX Case Study: Search Engine Redesign for RV Rental

UX Studio

In this UX case study, we cover the story of updating the search function of Campanda, including our research and design process, and the specifics learnings we made during this project. Kicking off the UX project. The UX team. UX Research.

Louis Rosenfeld on how UX design can close the gaps between people

Inside Intercom

UX designer are creating worlds, and people live in those worlds. I am someone who started as a librarian and then became an information architect and then became a UX person and then became a publisher and then became a conference producer and podcaster.

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Business Website Design: How To Make It Awesome? (UX Case Study)

UX Studio

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals. The UX designer dealt with providing design solutions, creating the artboards and working with developers. UX Case Study) appeared first on UX Studio.

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