How brands can optimise their Marketplace presence with UX insight

Userzoom

Brands have an ‘insight blind spot’ when it comes to understanding user behaviour on third party Marketplaces like Amazon, eBay and the plethora of online third party ecommerce sites where they could have a presence. The business impact of not having answers to these questions is three-fold: Brands revert to using guesswork, rather than insight, to optimise Marketplaces, wasting time and energy on initiatives that do not improve sales, or might even decrease them.

How to Enhance UX Branding with Personalized Content

UXCam Bluespace

UX is much more than just digital touchpoints and user interfaces on a screen. Insights

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Co-branded Card Issuance, Explained?—?I

The Product Coalition

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards. Part I: Program Design Part II: Experience Design Part III: Commercial Aspects Co-branded cards?—?what?

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! Brand strategy defined. By definition, brand strategy makes up a long-term plan which helps every employee communicate about your brand. How to develop your brand strategy? Brand guidelines.

Six predictions for the UX and CX industries in 2020

Userzoom

Therefore, I have asked six of UserZoom’s brightest minds (who also happened to be willing to stake their hard-earned reputations on these predictions) about how they think the CX and UX landscapes will shape up in 2020. Becky Wright, Senior Product UX Researcher.

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UX LIVE 2019: Lee Duddell, Senior UX Director, on ‘Democratizing UX’ [VIDEO]

Userzoom

Our Senior UX Director Lee Duddell discusses the importance of democratizing UX , while highlighting the mistakes that people make when they begin sharing research empowerment around the organisation and how they can avoid them. User Research UX Leadership

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How UX studio Conducted a Website UX Review for IncQueryLabs.com

StudioTeam

UX studio has conducted an expert review for the IT company IncQueryLabs to discover why their website did not perfo rm well. . The main goal of the UX expert review was to discover what causes poor conversion rates as well as what makes visitors leave the website. . Our UX Expert Review Process. Our UX expert review provides a comprehensive UX evaluation of the main design issues of a website or an app in a relatively short period of time (a few days).

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Color Psychology – Brilliant Helping Hand in UX Design

StudioTeam

This approach makes it much simpler for designers to set up the trial and error with original or uncommon color palettes without going too much beyond the anticipated norms within a business brand or industry. Additionally, it can be the first move toward generating a brand palette that is much more progressive than the one of its competitors, thereby setting the brand apart, making it more distinguished and remarkable. Color psychology & visual hierarchy for UX .

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Churn Rate: Solutions With UX Design? Case Study On Xeropan

UX Studio

So they asked us, at UX studio to reduce customer churn rate and increase user loyalty. From the UX redesign process to churn rate. I worked closely together with Bence (UX researcher and colleague), as well as Xeropan’s CEO and developers. The secret of reducing churn rate?

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Today you can get to know these peculiarities better to (re)shape your brand identity. Let’s jump into branding research! How we build stronger brands with user stories. Takeaways on branding research.

UX Expert Review

UX Studio

Not even sure if it needs small corrections or a whole major UX redesign project? What makes up a UX Expert Review? When setting out to improve products or services, experienced UX teams follow a well-planned scientific process divided into two parts: UX evaluation and user research. During a three-day UX expert review, UX researchers and designers use a variety of tools, methods and metrics to analyze the current state of a digital product.

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Top UX Agencies To Choose From In 2019

StudioTeam

I have spent more than 15 years with UX design agencies. This puts me in a position to tell endless stories of the heroic work top UX agencies do day after day to fight for a better digital world. Today I’m going to give you an overview of the top UX design agencies. It will introduce the top UX agencies here and shamelessly put our team on the list as well. Let’s jump right in and look at the top UX agencies list. The Top UX Agencies. UX studio.

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UX Writing Best Practices for Product Adoption & Onboarding

Userpilot

I recently wrote about some of the most common UX writing mistakes that I see SaaS companies make. This time, I wanted to share some UX writing best practices. Now, there are quite a lot of UX writing best practices that I could share with you, but I know you probably don’t have the time to read a whole book on the subject. Use these UX writing best practices with your product and you’ll improve onboarding, and adoption will skyrocket. Bad UX writing does the opposite.

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UX Challenges in the Age of Personalized Experience

UX Studio

For everyone from product managers and owners to UX designers, UX researchers and marketers, creating personalized experience for users who interact with their products and services now poses one of the greatest challenges. Increase Brand Perception, Affinity and Loyalty. Personalized experience increases user loyalty and affinity towards your brand as they encounter more relevant content and interactions and feel understood by the brand.

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Gamification In UX

UX Studio

Gamification in UX predates what we thought of as its beginnings. UX” falls in the same category, as Donald Norman mentioned the term “user experience” for the first time in 1993 (when he changed his title from User Interface Architect to User Experience Architect). So why still treat the subject gamification in UX? Here at UX studio , we think that when creating user experience, a well-built motivational design makes gamification indispensable. Other Web App UX

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The Most Common UX Writing Mistakes (And How To Avoid Them)

Userpilot

Recently, more and more SaaS companies have started to see the value in great UX writing. We’re going to look at some of the biggest UX writing mistakes you can make. Good UX writing can drastically improve user adoption, feature activation, and increase retention. I’ve analyzed a lot of in-app copy and drawn up this list of the most common UX writing mistakes. Let’s get started… UX writing mistake #1: Sounding like a robot. Be true to your brand.

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UX Copywriting: 3 Testing Methods That Beat A/B Testing + QUIZ!

UX Studio

UX copywriting and user testing? It might sound like a new match in the UX design world. We, at UX studio , collected three methods that provide more insights than general AB testing. In this article, we give you an insight into: What is UX copywriting? UX Research

The role of UX research now and beyond the COVID-19 pandemic

Userzoom

I’m in the unusual position of seeing directly (and indirectly) how hundreds of businesses’ digital departments across different industries have reacted to COVID-19, through my role as a UX research partner at UserZoom. Bring together UX, product, analytics, optimisation, and marketing teams and talk about the roadmap. How to transition to remote UX research. In our brand new on-demand webinar, we’ll give you guidance on how to successfully make the change.

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How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? Or how would UI/UX contribute to business growth? . Why And When Should You Update UI/UX? The UI/UX design of software and applications helps improve customer experience and satisfaction. We decided to create a brand new UI/UX design. Defining Success Metrics For UI/UX. This will even boost your branding.

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Post Webinar Q&A: How to get executive buy-in for UX

Userzoom

It’s never a bad time to convince your executives that UX is something that they should care about, but it is especially important right now as companies focus on making budgets go further and cutting costs. As practitioners, it often falls to us to educate key stakeholders in the organization about the value UX delivers. Director of UX Research at UserZoom – was kind enough to answer them. Question: My company understands the value of UX and does support research.

Microcopy Matters – How We Improved Our UX Writing and You Can Too

UX Studio

That makes us improve constantly at UX Studio. I realized that even though writing copy forms part of our everyday, even as UX designers, we still don’t consider it an integral enough part of designing products in general. So, I decided to share the thoughts from the book with the guys at UX Studio. This way we even improve the brand we are working on as we crystallize the character or personality of the product by working on the microcopy.

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Starting The UX Process: How We Organise Kick-off Workshops

UX Studio

This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. A kick-off meeting is an opportunity to introduce the UX process, list and format of the deliverables, and project control and change management processes. A UX professional needs time to understand the product and the market, but you don’t have any. Explain UX process and challenges (aka Things Designers Find Self-evident). Lean UX book.

Improving the UX of Your Terms and Conditions Page (and 6 Easy Ways To Do It)

Mind the Product

When it comes to designing or improving the UX of a website, how often do you consider your terms and conditions page? Build Trust in Your Brand. Have any other cool ideas on how to improve the UX of a terms and conditions page? The post Improving the UX of Your Terms and Conditions Page (and 6 Easy Ways To Do It) appeared first on Mind the Product. My guess: hardly ever.

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A New UX Maturity Model

Userzoom

As mentioned in an earlier post on my blog, for at least ten years now I have been collecting User Experience (UX) and Customer Experience (CX) Maturity Models. Perhaps it’s because those models were created to guide and provoke dialogue with other UX professionals, which is also important, but not what I am trying to achieve. Many people in the business world still associate design or UX with the visual appearance of a solution Click To Tweet.

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What’s a UX Audit and Why You Need One

StudioTeam

Not even sure if it needs small corrections or a whole major UX redesign project? What makes up a UX Audit? When setting out to improve products or services, experienced UX teams follow a well-planned scientific process divided into two parts: UX evaluation and user research. During a three-day UX expert audit, UX researchers and designers use a variety of tools, methods and metrics to analyze the current state of a digital product.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

October//12//2018 Here are some interesting finds on UI/UX of the week! link] UX Writing. Interesting article from author Sofia Quintero, focused on UX Writing. product-design ux design ux-design design-thinking

Circular Design – The Role of UX in the Age of Sustainability

StudioTeam

Luckily, more and more people value objects and brands that have a sustainable purpose, or a meaningful story behind their products. What the UX methodology has to offer. If we look at the four main stages of the circular design approach, we can see that the method we use in UX design is pretty similar to this. . UX has used such methods for some time to get the stakeholders involved, and also to activate them more in the design process.

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Four key highlights from our Competitive Healthcare UX Benchmark

Userzoom

For a deeper dive into the results, you can join Kuldeep Kelkar, Vice President, User Experience Consulting & Professional Services, and Dana Bishop, Senior User Experience Researcher, as they discuss the complete UX Benchmarking Study via our on-demand webinar: Competitive UX Benchmarking: How Four Healthcare Insurance Sites Scored Across the Board. Pre and post brand perception.

How to become the UX Designer you aspire to be

Cacoo

Whether that was creating a new logo for a brand, an icon for an app, or choosing the color combos for a website, it was the designer’s job to make it pretty. This is what’s known as the u ser e x perience, or UX for short. What does a UX designer do? Enter the UX designer. Some UX designers strictly stick to functionality and wireframing while others have a dual role of also handling the look of things. And last but not least, stock up on essential UX books.

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Product Design For Kids: A UX Guide To Children’s Minds

UX Studio

We don’t know what kids want, like, expect or think, says Kid UX Designer Sabine Idler. For instance, as a UX researcher, I must prepare for surprising reactions and behaviors when conducting a usability test with kids. We at UX studio often get asked questions like “how to design a website for kids”, or “what does the ideal children’s app look like”. Remember that the current experience affects the child much more, and we need to approach UX issues even more responsibly.

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E-commerce UX Case Study: Société Store

UX Studio

I had felt excited about e-commerce UX since I bought my first sneakers on eBay. As years went by, I became a UX designer and finally had the chance to make my dream come true. In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. If you w ant to know more about our favorite design software choices, I recommend you c heck out Dávid’s post on UX design tools.

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Business Website Design: How To Make It Awesome? (UX Case Study)

UX Studio

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. The UX researcher held responsibility mainly for finding user needs (mostly usability wise) and aligning the needs with the business goals. The UX designer dealt with providing design solutions, creating the artboards and working with developers. UX Case Study) appeared first on UX Studio.

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2018 State of Digital Product: Tesla, Google, IBM and 1000+ Brands Discuss Digital Challenges

The Accidental Product Manager

Incite Group just published an in-depth, research-led report on the state of digital product, based on feedback from over 1000 product, UX design and engagement executives. The State of Digital Product Survey analyses where the product, UX design and engagement communities are currently prioritizing and what areas they have identified as crucial to their growth. How brands are leveraging new technology such as augmented/virtual reality and voice assistants.

A New Way To Delegate And Split Expenses: Fintech UX Case Study

UX Studio

In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. What an exciting challenge for the UX team! During the seven-week project, we carried out workshops, built a clickable prototype, did research and designed the new UI and a logo for the brand. Here at UX studio, we usually we have design sprints each week. Download our free ebook about UX design. We hope you enjoyed our UX case study!

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UX Company vs Web Design Company: How do they differ?

UX Studio

You can choose from UX designers, UI designers, customer experience designers, product designers, service designers, interaction designers, and the list goes on and on. And at the end of the day, which UX company should I choose? User experience designers (UX design). That you have to plan the customer’s whole experience and not just the screen they look at lies behind the original idea of UX design. Hint: Check our team, UX studio. appeared first on UX Studio.

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What sample size do you really need for UX research?

Userzoom

With that in mind, let’s look at three main categories and use cases that are common in the UX world to help us discern what sample size is typically needed for each: Looking for Usability Issues. We might be doing a disservice to the better UX cause by stating “3 out of 8 users liked this” or “4 out of 6 users preferred this design.” Check out these related resources: On-Demand Webinar : Demystifying Sample Size: How Many Participants Do You Really Need for UX Research?

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What is a diary study and why is it useful for longitudinal UX testing?

Userzoom

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. How do they perceive a brand after engaging with the corresponding organization? UX mastery recommends the user takes photos to explain their activities and highlight things that stood out to them across the course of their day. The post What is a diary study and why is it useful for longitudinal UX testing?

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5 Tips for Product Managers to Work Better with UX Designers

The Product Coalition

Whether you are working as a design agency or a copywriting firm, chances are that you will want to hire and work with UX designers very soon. So much so in fact, that it is important to understand what UX is, what it stands for and what defines a UX designer. This means that the way you handle your UX designer will indeed affect your business as a whole. So what are some of the must-know tips for handling UX designers from a product manager’s perspective?

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Mobile UX Design Case Study: How We Built An MVP For Wattler

UX Studio

Mobile UX Design 101: Finding personas. Brand persona workshop. In our free e-book, called the Product Manager’s Guide to UX Design , you can learn about designing digital products. Visualizing data makes up a separate profession by no accident, so the task was challenging, especially from a mobile UX perspective. Designing an MVP always poses challenges, as it seems full of compromises.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

April//27//2018 Here are some interesting finds on UI/UX of the week! With all the issues surrounding privacy on Facebook, this article is a good reminder of why Dark UI patterns create more damage for companies and their brand, than any potential revenue it may initially create. These patterns go against the tenets of UX and are the antithesis of being empathetic to the needs and desires of the user.” Very interesting and relevant article from UX Movement.