The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 120

Branding User Testing Customer Experience Data Visualization 120

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 162

Branding Strategy Feedback Software Research Software 162

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

AB Tasty

FEBRUARY 5, 2024

Today, we’re thrilled to share our updated brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “test and learn” with our position in the market as a partner that helps brands push ideas even further. Brands now understand the importance and impact of continual experience optimization.

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Branding Data Visualization User Testing Customer Experience 64

freshtrax

JANUARY 11, 2022

Rather, several prominent foreign brands are redesigning their logos to make them more symbolic or iconic. Brand Logo Trends by Country [US, Japan, China]. As we proceeded with our research, we found that brand logos are characterized by different countries. Brand logos of typical American companies.

Branding 124

Branding Research Software User Testing Customer Experience 124

Roman Pichler

MARCH 14, 2023

I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Why would people want to use and buy it?

Product Strategy 301

Product Strategy Strategy Vision Product Research 301

Intercom, Inc.

SEPTEMBER 21, 2022

“With a messenger, you can gather crucial qualifying information to build rich customer profiles, target different content to different types of customers, and customize the messenger to suit your brand”. This is because they’re vastly superior for both customers and companies.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Roman Pichler

SEPTEMBER 13, 2022

And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog. The product strategy communicates the approach chosen to realise the vision and to make the product successful.

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Product Strategy Strategy Vision Product Research 303

Mind the Product

JANUARY 18, 2017

In this in-depth and inspiring talk, Keela Robinson , Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do.

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Vision Customer Experience Branding Agile 70

freshtrax

MARCH 7, 2019

Starting a new business can be an exciting new venture, but many times startups tend to overlook one of the most foundational steps for success : branding. Branding plays a crucial role in establishing your company’s identity and ensuring consistent messaging, which is especially important when introducing a new company to the world.

Branding 68

Branding Startups Vision Document 68

Product Culture

JUNE 29, 2022

When working on vision with stakeholders, I like the Cover Story technique taken from the book Gamestorming. Like this Senior Product Manager: “Grow our community products into highly engaged destinations for sports bettors, building the Covers brand as we scale our membership.” Subscribe to my weekly Nano-letter: Sign Up. First Name.

Vision 52

Vision Magazine Naming Roadmap 52

ProductPlan

JULY 23, 2019

Product managers wear many hats, but one of the most uncomfortable ones they’re forced to occasionally don is that of the product vision “Gatekeeper.” The harder part is shooting things down that aren’t bad at face value, but don’t match up with the strategy, vision, and timeline of the overall product.

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Vision Weak Development Team User Testing Product Research 80

Strategyzer

JUNE 15, 2020

Polman initiated the Sustainable Living Plan, his long term vision for the company. He believes most consumers are willing to switch their purchase to a brand that supports sustainable living—and he thinks that, as a company, you can do well by doing good.

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Vision Branding Books 88

The Product Coalition

SEPTEMBER 20, 2018

Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list. The title Chief Brand Officer has become popular lately (if someone could explain that one to me, please reach out).

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Branding Weak Development Team Product Management Product Manager 60

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Roman Pichler

DECEMBER 7, 2021

These may include generating revenue , reducing cost , increasing productivity , and strengthening the brand. To see how this can be done, let’s explore how the success factors can be applied to the product vision board. Ethicality affects the vision, needs, product, and business goal sections.

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Artificial Inteligence Vision Wireless User Friction 244

UX Planet

APRIL 7, 2024

Background With 19k Twitch followers, 8k+ Instagram followers, and partnerships with countless high-profile brands, DJ Lani Love is a prolific DJ with a vast following across the world. I learned that she wanted to attract more deals with luxury brands, particularly in fashion.

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UX Branding Reference Feedback Software 97

Radical Product

NOVEMBER 19, 2020

Defining your Why Before setting out to delight customers, we need to start with a clear vision for the change we want to bring about. In shifting to a purpose-driven approach, Paul defined his product vision as promoting kindness among coffee drinkers and Nack was his mechanism for bringing about his change.

Vision 52

Vision User Testing Feedback Software Customer Experience 52

Innovatemap

JANUARY 19, 2021

Brown had a clear vision for how her company could benefit healthcare organizations and – as a result – their customers. What she lacked was the technology acumen to put together a digital product that would match her vision. Innovatemap then prioritized creating a brand identity and product marketing efforts.

Branding 52

Branding Research Software Feedback Software Healthcare 52

Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company.

Naming 52

Naming Branding B2C User Testing 52

Bain Public

NOVEMBER 3, 2021

(Montreal, Canada) - A new era of digital information is beginning at Métro Média , a Bain Public alumni client, with the release of their brand new mobile application that is now available on the Apple App Store and the Google Play Store. This accomplishment is the tipping point of a new age at Métro Média. Working With Métro Média.

Branding 52

Branding Technical Review Customer Experience Roadmap 52

The Product Coalition

OCTOBER 20, 2023

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. All of these contribute to your efforts to increase brand engagement for a larger market share and higher profits.

Data Visualization 110

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 110

TechEmpower - Product Management

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Product Management Do you have a clear vision of the initial application and a plan for sequencing changes after the initial launch? What’s the state of those systems?

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Reporting Tools Analytic Tools Development CTO Coach 208

Pragmatic Marketing

MAY 23, 2017

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. But while a great product is essential, it’s only one piece of the puzzle.

Branding 70

Branding Feedback Software User Testing Customer Experience 70

The Product Coalition

NOVEMBER 23, 2021

These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. Branding/content strategy Branding strategy for a startup is equally important like other stacks such as product, innovation, engineering, growth, finance, ops but that is the area where co-founders generally do not have enough experience.

Startups 130

Startups Strategy Technical Review B2B 130

280 Group

JUNE 22, 2023

It’s about guiding a product’s journey from conception to realization, bringing together the talents of diverse teams, and aligning them towards a shared vision. Well, a product manager is someone who works for the specific brand of ice cream and decides which flavors to make.

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Product Management Product Manager Customer Experience Management 308

The Product Coalition

JANUARY 12, 2023

Not enough people spend enough time on defining vision and purpose Most value propositions are weak Companies don’t adapt their team typology to make a product Very few products are indeed prioritized by value User Reasearch and UX are ofter used in the wrong way 1. Try and fill a product vision board. targeted and user centric.

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Product Research User Testing Weak Development Team Customer Experience 130

Product Innovation Educators

MARCH 4, 2024

Sometimes we have the temptation to build ten brands at the same time. We didn’t see ourselves in the economy segment; that didn’t make sense with the vision of a premium perspective. The celebrity behind the brand helped get people excited. I like to use a visual when I explain my vision. Pace yourself. [15:31]

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User Testing Vision Naming Branding 111

280 Group

MAY 12, 2021

McElroy wrote a groundbreaking memo , which articulately described the role and responsibilities of “Brand Men.” In his estimation, Brand Men were in charge of understanding demand for a product, creating a go-to-market strategy, and briefing upper management on the plan of action. The Modern-day Product Manager.

Data Visualization 317

Data Visualization Analytic Tools Research Software Feedback Software 317

Userpilot

DECEMBER 13, 2023

UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Limitations of relying on the “Silicon Valley” brand. Background to the Rebranding.

User Testing 105

User Testing Research Software Branding Workshop 105

Mixpanel

APRIL 13, 2023

Today, we’re launching our new brand. To take things further, we had to evolve our brand and use it as a strategic center for how we make decisions. We’ve decided to set a new vision combined with our mission to help the world learn from its data: bring the power of event analytics to everyone. What’s the story of the new brand?

Analytic Tools 88

Analytic Tools Data Visualization Airlines Branding 88

Intercom, Inc.

JANUARY 27, 2021

Built to help brands connect with their customers in more meaningful ways, Typeform is an interactive survey platform with a vision to create a world of more personal business relationships. Focused on realizing that vision by empowering and supporting their customers is Christine Werner, Typeform’s Senior Director of Customer Success.

Customer Experience 165

Customer Experience User Testing Customer Feedback Data Visualization 165

The Product Coalition

JUNE 21, 2023

Your company can’t clearly articulate its essence, attributes, or how you want your brand/product to show up in the world The workshop solution: Your brand’s essence impacts everything, from communication touchpoints and product expression, to innovation.

Workshop 131

Workshop Feedback Software User Testing Customer Experience 131

Product Innovation Educators

OCTOBER 30, 2023

The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use. 18:41] How does the use case impact product vision and decision-making? The use case is like a magnifying glass that bring the product vision into focus. The toughest thing to do is ask the right question.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

The Product Coalition

SEPTEMBER 14, 2023

Nike’s Vision: .Swoosh Additionally, we’ll delve into the concept of creating a loyalty community NFT marketplace for your brand. Swoosh: A Game-Changer in the Virtual World Nike, a renowned brand in the realm of sports and fashion, has embraced the power of NFTs and Web3 with its innovative .Swoosh Nike’s vision with .Swoosh

Feedback Software 78

Feedback Software Customer Feedback Data Visualization User Testing 78

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Also, check how it fits into your product vision. Feature parity can cause some serious damage to your brand!

Product Research 98

Product Research User Testing Feedback Software Research Software 98