461: Customer use cases to guide product design – with Lilac Muller, PhD
Product Innovation Educators
OCTOBER 30, 2023
The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use. We have a clearly defined description for the engineering team that we supplement with white papers. I can trace the origins of our current product to that session. [14:32]
Let's personalize your content