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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use. We have a clearly defined description for the engineering team that we supplement with white papers. I can trace the origins of our current product to that session. [14:32]

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Why Product Videos Should Be Part of Your Marketing Strategy

Innovatemap

Your marketing team may be stacked with the most eloquent writers, but if no one reads the highly-informative yet incredibly-long e-book or white paper they just produced, the effort is without reward. Video offers a better brand experience. Why today’s marketers value video. Video is fast.

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Finding Product-Market Fit

Gainsight

This is the key metric you’ll use to drive your brand and feature’s success. Download our white paper and learn which metrics and data the leading SaaS organizations utilize to measure their product success. . Here are a few tips to help you determine product-market fit and grow your product: . Define your north star metric.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Moreover, you can customize the color theme for your experiences to suit your brand image.

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Embedded Analytics: A Force Multiplier for Business

No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless.

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How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more. [Read: 5 basic mistakes product managers still make ] There are plenty of other ways to create high-quality content.

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6 Great Resources to Learn about Social Selling

Roy Madden

All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.[link]. Bain & Company found that a 12 percent increase in brand advocacy generates 2X increase in revenue growth.