525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
Product Innovation Educators
FEBRUARY 3, 2025
Analyzing the Milkshake Case Study The milkshake story illustrates how JTBD helps us understand existing products. The Snickers vs. Milky Way Case Study Another interesting JTBD example comes from Chris Spiek, who shared it in episode 057 of this podcast. The story involves two candy bars: Snickers and Milky Way.
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