freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Product Innovation Educators

SEPTEMBER 9, 2024

Case Study: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

UX Studio

APRIL 25, 2019

This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target. Wait, don’t we already do this in a market research? In this article, I want to zoom into the branding process and make a case for incorporating users stories when you create your brand.

User Testing 74

User Testing Product Research Research Software Branding 74

DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. The post Case study: How Alpha enabled a corporate-incubated startup to validate a product offering 3x faster appeared first on Alpha. MRLN is growing!

Product Research 75

Product Research Startups User Testing Reporting Tools 75

The Product Manager

DECEMBER 20, 2024

Concepts like market research, gamification, growth loops, and development frameworks all make sense in theory , but what do they look like in the real world? The post 5 Product Management Case Studies We Can All Learn From appeared first on The Product Manager.

Product Management 52

Product Management Product Manager Product Research Market Research 52

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.

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Weak Development Team Development User Testing Product Research 52

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

Data Visualization 127

Data Visualization Product Research Research Software User Testing 127

Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. The market research also provides a deep understanding of wide variations of things. What all things make up your market and the challenges you might face. Primary uses for Market Research .

Market Research 52

Market Research User Testing Product Research Marketing 52

The Product Guy

OCTOBER 8, 2024

Present customer feedback, market research, or case studies to make your case. One of the best ways to do this is by building strong relationships based on trust and credibility. When senior leadership pushes for a feature that doesn’t align with the product vision, use data to guide the conversation.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

UX Planet

JUNE 13, 2025

A UX case study on making multilingual music more meaningful. My Role With this project I identified a missing opportunity, hence on top of my end-to-end design ownership, I took on product responsibilities ( wrote my own PRD , with AI help ). What if YouTube Music could translate lyrics for you in realtime — without breaking the vibe?

Customer Experience 66

Customer Experience User Testing Product Research Research Software 66

freshtrax

MAY 26, 2021

Starbucks conducted market/user research in 1995 before actually entering the market. The market research provided interesting insights that led to targeting “women around the age of 30”, who were trendy and didn’t smoke. Starbuck Japan Localization Case Study – medium. – Seattle Business.

User Testing 131

User Testing Customer Feedback Customer Experience Product Research 131

BrainMates

OCTOBER 20, 2024

For product managers: Conducting market research, analysing customer feedback, and staying close to the voice of the customer are key strategies to close this gap. A Case Study in Closing the Gaps: Amazon Amazon is often cited as a leader in delivering seamless customer experiences.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Click to read Attention Insight’s Userpilot case study.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.

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Feedback Software Research Software Startups Product Research 178

Product Innovation Educators

OCTOBER 2, 2017

This is what executive teams want from their product managers, and this interview with my guest is a great case study for thinking strategically and reshaping an entire organization. We like helping them round out the business and marketing aspects so that they can live their passion. [15:30]

Research Software 72

Research Software User Testing Product Management Product Manager 72

The Product Coalition

MARCH 24, 2021

This the turning point where everybody and everything is focused on winning the target niche market as fast as possible. Figure 2: Target Customer Scenario Canvas Case Study: Business Intelligence Software Figure 3 shows a ‘Target Customer Scenario Canvas’ example for a company that offers business intelligence solutions for online shops.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

JANUARY 8, 2024

Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Potential users will see themselves in the case studies and be encouraged to use your solution.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

AUGUST 12, 2024

A good way to do this is to share case studies and testimonials. Being consistent in your marketing messaging and positioning across channels builds credibility and makes customers feel more confident that your product delivers on its promises. Also, support your copy with testimonials, case studies , and reviews.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Alchemer Mobile

FEBRUARY 2, 2021

Participating in these groups is a great way to conduct market research (What is your target market talking about? There are several in-app solutions to choose from, but we recommend in-app messaging and/or market research surveys. What are their needs?), See you on the Top Charts!

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

UX Planet

FEBRUARY 22, 2024

UX management best practices, from interviews and case studies with experts. How management of UX professionals directly affects ROI—both positively and negatively. What your UX team should be doing in order to grow your UX efforts across the organization. UX Management: Strategy and Tactics by Interaction Design Foundation.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research.

Research Software 145

Research Software Reporting Tools Customer Experience Artificial Inteligence 145

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. – Solid consumer insights and market research team. What should I have?” – Change incentives for teams working on innovation to not focus on short term.

Customer Feedback 90

Customer Feedback User Testing Product Research Customer Experience 90

Userpilot

JULY 10, 2024

Understand your target audience thoroughly Understanding your target audience is vital for effective SaaS product marketing. Conduct detailed market research to identify customer pain points, preferences, and buying behaviors. This market research can be done through surveys , interviews, and user behavior monitoring tools.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

JANUARY 24, 2022

Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. TAM: The population of India is 1.4

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. It illuminates your target audience, their pain points, and desires.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Market research tools : Use comprehensive market research tools like Qualtrics to gather data on user demographics, psychographics, and market trends. Tracking in-app behavior with Userpilot.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

The Product Coalition

JULY 6, 2022

There is more market research done and the product is built based on the research and needs. The Lean Startup Model at Google: A case study Google is one of the biggest companies in the world, with over 1.4 As the team is making tweaks, the product becomes more and more complicated.

Startups 158

Startups User Testing Product Research Feedback Software 158

Userpilot

AUGUST 29, 2022

The insights help evaluate product marketing strategies, understand the ideal customer profile , analyze the customer journey , and make data-driven decisions. There are six common types of marketing data and their sources: 1. Market research for discovering common pain points. Market research insights.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Intercom, Inc.

OCTOBER 15, 2020

I would love to be part of that and I have many, many vacation interviews, because that’s the training case study we’re doing as we start to build out our training stuff is around vacations, because it’s just so horrible. I think the other part is marketing. Unpacking the language.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Pragmatic Marketing

JUNE 24, 2019

Your sales staff understands the questions that prospects have, customer service can identify the points of frustration and friction, your product marketing manager and development team have the best insights into how products work and so on. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

Your sales staff understands the questions that prospects have, customer service can identify the points of frustration and friction, your product marketing manager and development team have the best insights into how products work and so on. Use Case Studies. Combine storytelling with data science to create case studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Userpilot

JUNE 30, 2023

Some of the aspects that require localization are: Website copy Testimonials Product UI Onboarding flows and in-app guidance Support resources (for example, to reflect differences in tax law between US and Germany) Blog posts Case studies Some of the content, like in-app guidance, is localized automatically by localization tools.

Research Software 98

Research Software Analytic Tools User Testing Customer Experience 98

Userpilot

APRIL 21, 2024

Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. The website has 7 different landing pages for various use cases and roles. It also includes case studies illustrating the benefits of the tool. Attest website. Attest landing pages.

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