Arkenea

JUNE 28, 2025

Just as in the case of the headline and value proposition, it is advisable to perform A/B testing of the CTAs to figure out what works best for you. Add social proof Social proofs in the form of customer testimonials and case studies should be an integral part of your SaaS website.

Analytic Tools 81

Analytic Tools Research Software Data Visualization User Testing 81

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions. open question.

Onboarding KPIs 93

Onboarding KPIs Data Visualization User Testing Marketing 93

Userpilot

JUNE 30, 2025

How this can be done via lifecycle email marketing: Send advanced feature spotlight emails, use-case-specific guides, invitations to advanced webinars, case studies demonstrating the use of complex features, upgrade offers, feature recommendations based on their usage patterns, etc. How can we nudge them to upsell?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

Mind the Product

APRIL 16, 2024

As a product owner at Revolut, I had the unique opportunity to navigate this tumultuous journey, from a nebulous idea to a credit product with dozens of thousands of customers across borders.

User Testing 212

User Testing Product Marketing Marketing Product Management 212

Mind the Product

FEBRUARY 13, 2020

As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed.

Product Research 199

Product Research User Testing Analytic Tools Research Software 199

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.

User Testing 157

User Testing Customer Experience User Experience Naming 157

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 180

User Testing Product Marketing Marketing Product Research 180

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 168

User Testing Product Marketing Marketing User Friction 168

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Create a multimedia onboarding flow with product screenshots and videos. TL;DR The Room increased user activation by 75% using driven action UI patterns. Get a demo now!

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

OCTOBER 1, 2020

ková , a product marketer at Kontentino , a social media management tool for collaboration, content approval and scheduling, came to Userpilot with a few main goals in mind – increase product adoption, boosting new feature adoption, communicating new feature releases in-app and creating their very first user onboarding.

Onboarding KPIs 98

Onboarding KPIs User Testing Research Software Customer Experience 98

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Userpilot

APRIL 23, 2020

The customer success team was getting back to the marketing team saying ‘ We need to present this better – we need to somehow guide users to certain things ‘ That’s when Parth Shrivastava , Senior Product Marketing Manager at Kommunicate.io The post [CASE STUDY] Going Product-Led Growth: How Kommunicate.io

Onboarding KPIs 89

Onboarding KPIs Data Visualization Customer Experience Presentation 89

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

User Testing 120

User Testing Product Marketing Airlines Marketing 120

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 134

User Testing Data Visualization Product Marketing Product Research 134

Userpilot

MARCH 5, 2021

The three steps to providing a great product experience for paid trial users are: make the time to value as short as possible, create engaging product discovery experiences, don’t ever stop being a resource to your customers. Paid trials work best in the Surfer and Ahrefs case studies mentioned above.

User Testing 98

User Testing Data Visualization Customer Experience Customer Feedback 98

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example. Monday’s present messaging.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Product Talk

FEBRUARY 12, 2020

Lisa says, “The product marketing manager I worked with went so far as to say she’s never heard so much enthusiasm come out of a customer about a solution. The executive staff had assumed that a beta was simply to debug the product and de-risk the launch. So what’s next for Lisa and Airship?

Product Research 271

Product Research Data Visualization User Testing Research Software 271

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. That’s a wrap!

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. a case study demonstrating value might help boost feature adoption ). How does it help?

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Product Talk

NOVEMBER 2, 2022

Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. ProductCon San Francisco: The Product Management Conference. Product-Led Summit | Sydney. Product Marketing Summit | Singapore. Product-Led Summit | Singapore.

Product Research 224

Product Research Artificial Inteligence Naming Agile 224

Product Innovation Educators

AUGUST 5, 2024

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Do: Take strategic actions to advance your product and support your team. *

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Lenny Rachitsky

SEPTEMBER 5, 2024

He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis Test for product-market fit (which a large percentage of founders use today to track if they’ve found PMF).

User Testing 131

User Testing Onboarding KPIs Product Research Customer Feedback 131

Product Management University

AUGUST 20, 2024

It’s a private one-hour (live-virtual) session for your team that’ll take you through a real-world case study. You’ll walk away with a simple framework for uncovering quantifiable customer value that’s mission critical to drive your 2025 product strategy. A real world case study example to model your own after.

Product Strategy 147

Product Strategy Strategy Webinar Framework 147

Pragmatic Marketing

FEBRUARY 25, 2020

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Marketing 91

Marketing Product Marketing Transportation Customer Experience 91

Pragmatic Marketing

FEBRUARY 25, 2020

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Marketing 91

Marketing Product Marketing Transportation Customer Experience 91

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. They have insanely high payback periods, and huge marketing budget, and are not that cost sensitive.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? What’s the correlation between Customer Success and Product Marketing? Continue reading, if you want to learn: What is Customer Success?

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70

Pragmatic Marketing

JUNE 24, 2019

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing. Use Case Studies.

Product Marketing 70

Product Marketing User Testing Marketing Data Visualization 70