BrainMates

SEPTEMBER 19, 2022

Case Study: How ReadyTech Use. Product-Led In The Workforce Sector. When you think about the workforce sector you might not immediately see how product fits into the equation. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. a case study demonstrating value might help boost feature adoption ). How does it help?

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. They have insanely high payback periods, and huge marketing budget, and are not that cost sensitive.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 129

User Testing Product Marketing Marketing User Friction 129

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. That’s a wrap!

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 150

User Testing Product Marketing Marketing Product Research 150

Userpilot

MARCH 13, 2023

‘That’s good when you’re delivering your core product functionality because you want to make sure your product is well-tested, but it’s not that great if you’re trying to test an upgrade dialogue. Osano’s upgrade and billing components are now all built in Userpilot.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. This page made it very easy to see one case study at a time. Answers the case study problem with just the right amount of detail.

User Testing 137

User Testing Startups B2C Product Research 137

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Product Talk

NOVEMBER 2, 2022

Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. ProductCon San Francisco: The Product Management Conference. Product-Led Summit | Sydney. Product Marketing Summit | Singapore. Product-Led Summit | Singapore.

Artificial Inteligence 185

Artificial Inteligence Product Research Naming Agile 185

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Case study views.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). It also includes case studies illustrating the benefits of the tool. Host webinars that offer valuable knowledge and demonstrate your product’s value. Their needs, wants , and pain points. Company details (e.g.

Research Software 103

Research Software Feedback Software User Testing Reporting Tools 103

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

User Testing 48

User Testing Product Marketing Airlines Marketing 48

Mixpanel

APRIL 18, 2024

Key teams to involve: Product Marketing, Sales Enablement, Customer Success & Support Key Mixpanel reports used: Flows (to look at workarounds being used today) Stage 2: The phased rollout Now, we can start actually rolling out the new product or feature. They’re the end consumers of this training, after all.

Data Visualization 94

Data Visualization B2B User Testing Customer Feedback 94

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 84

Events Product Research User Testing Customer Feedback 84

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Sachin Rekhi

AUGUST 4, 2021

An expert-led case study with a featured guest to apply what you learned to a real-life situation. I knew then that Reforge would be the best partner for bringing a course that solved this skill gap to life. Each week in a program, you can expect: Around 3 hrs of deep content covering actionable frameworks and systems.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Product Talk

FEBRUARY 12, 2020

Lisa says, “The product marketing manager I worked with went so far as to say she’s never heard so much enthusiasm come out of a customer about a solution. The executive staff had assumed that a beta was simply to debug the product and de-risk the launch. So what’s next for Lisa and Airship?

Product Research 177

Product Research Data Visualization User Testing Research Software 177

bpma ProductHub

JUNE 30, 2017

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! Benefits: More usable products.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging?

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Mind the Product

FEBRUARY 13, 2020

As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed.

Product Research 151

Product Research User Testing Analytic Tools Research Software 151

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Poor product-market fit : Potential users are likely to drop off early in the sales funnel if there’s a mismatch between their needs and what your product offers; a classic sign of poor product-market fit.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 104

Reporting Tools Product Research Research Software User Testing 104

Userpilot

DECEMBER 31, 2022

Reach out to this segment with an in-app modal or direct mail and invite to the in-person customer development interviews or ask them to leave feedback about your product or write case studies. How to track recency, frequency, and monetary values in SaaS products. What is the RFM model? But how exactly? Conclusion.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Gainsight

MARCH 11, 2020

By seeing what actions are taken or not taken, Sales can have more meaningful conversations while Product explores ways to guide users to key milestones more quickly. Read the full case study here. Answers the questions: How is a user navigating through our product or through specific features? Path Analysis Report.

Data Visualization 52

Data Visualization Reporting Tools Analytic Tools Customer Feedback 52

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. How do we price the product? What marketing channel should we be using? Product marketing. Early Customer Profile Selection. Positioning.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Mind the Product

JANUARY 7, 2019

For me, the most effective engagement tactic for product talks is case studies – “what would you do?” It’s best if the outcome is unknown, and the case inspires debate. The very best case studies have unexpected outcomes – surprise leads to learning. You can create a case study for anything.

Product Research 127

Product Research Data Visualization Feedback Software User Testing 127

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JUNE 20, 2023

1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

Books 98

Books Research Software Feedback Software Analytic Tools 98