Business of Software Conference

JUNE 1, 2023

The Background Back in 2018, Autobooks was an 18 month old startup with a team of 35 running as fast as they could in many directions. Autobooks’s co-founders had built and exited a previous business successfully but their new startup needed to move faster.

Banking 40

Banking Startups Engineering Events 40

Andrew Chen

FEBRUARY 6, 2024

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 136

Startups Feedback Software User Testing Product Research 136

First Round Review

OCTOBER 6, 2020

Here, this duo unpacks the three ways drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane. In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition.

Startups 144

Startups Customer Experience Framework 144

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. We are a startup that wants to enter a home improvement segment. Question : Design a Smart Fridge. Sholanki’s answers are in regular font, interviewer’s responses in bold, and the editor’s notes in italics ).

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

First Round Review

OCTOBER 20, 2020

Here, this duo unpacks the three ways to drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane. In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition.

Startups 125

Startups Customer Experience Framework 125

The Product Coalition

FEBRUARY 14, 2023

You can learn many core product skills from internships, especially if you get a chance to intern at startups. Tip 2: Case Studies Case studies are a document or a presentation that showcases your problem-solving skills. It can also be a much better & evolved version of a case study.

Customer Experience 149

Customer Experience Analytic Tools Feedback Software Product Management 149

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It’s worth thinking about a mix of content, including: Case studies – serve as a useful source of social proof that others have benefited from the product.

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Feedback Software Research Software Startups Product Research 178

Product Innovation Educators

SEPTEMBER 17, 2018

On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe Corporation. At the time, Deluxe was not a nimble development shop, but I was keeping an eye on some of the startups who were doing this well.

User Testing 61

User Testing Research Software Product Research Customer Experience 61

Sachin Rekhi

FEBRUARY 17, 2022

This fit illudes both new startups creating their very first product as it does established organizations seeking to expand their product portfolio. Marc Andreessen, who popularized the term, defined it as: Product/market fit means being in a good market with a product that can satisfy that market.

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User Testing Product Marketing Marketing Product Research 198

The Product Coalition

MARCH 8, 2019

Without a proper foundation to sustain growth , startups are liable to collapse on themselves. Disconnection within departments Luckily, these problems have solutions, and these solutions can be the key to taking your startup out of growing pains and into the next level of success. A lack of managerial direction.

Startups 60

Startups Weak Development Team Analytic Tools Data Visualization 60

DISQO

JUNE 5, 2018

Wonderful companies, especially rapidly-growing startups, tend to think they are their customers because they’re designing a product that they themselves want,” says Marie Boucher, Senior Manager of Consumer Insight. According to Battle, Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively than before.

User Testing 53

User Testing Customer Feedback Data Visualization Research Software 53

UX Planet

JANUARY 24, 2024

However, if you’re a budding student, someone at a startup, agency, consultancy, or simply someone who is not as confident in their career record, your portfolio becomes your beacon. In your case studies, steer clear of generic solutions. Do : On your landing page, balance simplicity with creativity. The differentiator?

UX 88

UX Data Visualization Feedback Software Customer Feedback 88

The Product Coalition

DECEMBER 19, 2023

Source: [link] As a 10-year product manager and current startup CEO, I love analytics tools. So when I started my startup, it was clear to me that I’ll install Heap, as well as Fullstory for session tracking. For that reason, I actually considered buying both — not a small expense for a struggling startup.

Data Visualization 129

Data Visualization Analytic Tools Customer Experience Startups 129

Bain Public

JULY 29, 2021

Bain Public acted as an Exclusive Product Advisor to Bonjour Startup Montreal’s Startup Radar platform in defining their roadmap. Startup Radar is an ecosystem intelligence platform that powers the future growth of local startups.

Startups 52

Startups Data Visualization Roadmap Dashboard 52

First Round Review

FEBRUARY 21, 2023

Customer advocacy is more than just case studies. Kalina Bryant (formerly of Asana, Talkdesk and Marketo) shares tactical advice for turning customers into advocates, with tailored pointers for startups on a budget.

Startups 82

Startups 82

Bain Public

JULY 20, 2021

L’Oréal Canada is Canada’s leading cosmetics company, seeking to transform the future of beauty alongside the tech and startup communities. About Bonjour Startup Montréal. Their Inno Startup open innovation platform has the primary objective of allowing networking of big organizations with startups to create win-win collaborations.

Startups 52

Startups Roadmap Framework Books 52

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. One of the best case studies of this is from @drewhouston’s Dropbox presentation from the early days.

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

DISQO

JUNE 5, 2018

Wonderful companies, especially rapidly-growing startups, tend to think they are their customers because they’re designing a product that they themselves want,” says Marie Boucher, Senior Manager of Consumer Insight. According to Battle, Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively than before.

User Testing 40

User Testing Customer Feedback Product Research Data Visualization 40

DISQO

JUNE 5, 2018

Wonderful companies, especially rapidly-growing startups, tend to think they are their customers because they’re designing a product that they themselves want,” says Marie Boucher, Senior Manager of Consumer Insight. According to Battle, Alpha enables LendingTree to make smarter product decisions 8x more cost-effectively than before.

User Testing 40

User Testing Customer Feedback Product Research Data Visualization 40

First Round Review

OCTOBER 20, 2020

Here, this duo unpacks the three ways to drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane. In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition.

Startups 40

Startups Customer Experience Framework 40

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. To help startups approach this challenge, Alan proposes four key areas of exploration: users, applications, data, and buyers.

User Testing 128

User Testing Product Marketing Marketing User Friction 128

Roy Madden

JANUARY 29, 2021

It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

UX Planet

JANUARY 16, 2024

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.

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Branding User Testing Product Research Data Visualization 89

Product Innovation Educators

MARCH 2, 2020

Four case studies in innovation for product managers. I have investigated some success case studies in the past about LEGO, Wikipedia, IKEA, TripAdvisor, and Dyson. I expect you’ll find the insights from the case studies helpful. We encourage employees to volunteer in accelerators and startups.

Customer Feedback 97

Customer Feedback User Testing Customer Experience Feedback Software 97

Business of Software Conference

JUNE 28, 2021

They will be working with BoS attendee Simon Randall ( CEO and founder of Pimloc ) on a real-life case study during the hangout. The Case Study. Our case study guest will be Simon Randall, CEO and founder of Pimloc. How should you start to build a community that works? Online Format.

Customer Experience 66

Customer Experience Vision Startups Events 66

DevelopmentCorporate

JUNE 20, 2021

There are hundreds of suggested formats for product management business cases – from Lean Startup to private equity inspired Harvard Business School case studies. Every software company has their own approach to product management business cases.

Product Management 59

Product Management Product Manager Management Management 59

The Product Coalition

MARCH 8, 2024

The competitive landscape is fiercer With nimble startups and tech-savvy competitors emerging constantly, maintaining a competitive edge is crucial. Additional ips: Consider industry-specific best practices and relevant case studies. Seek expert guidance from consultants or technology providers.

Enterprise 133

Enterprise Research Software Feedback Software Strategy 133

Userpilot

AUGUST 30, 2023

About the author – Else van der Berg Else has over a decade of experience working for startups and scaleups but is currently an interim Product Lead/Advisor at Value Rebels. She also founded SaaS consulting firm, Sonderhouse , through which she teams up with other experts to provide sound education and coaching for SaaS startups.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Mind the Product

APRIL 16, 2020

However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. The post Case Study: Launching PayMe from HSBC appeared first on Mind the Product. I pitched the idea by building a fully functional, iOS prototype, rather than via a PowerPoint presentation.

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Weak Development Team Banking Customer Experience User Friction 141

NextBigWhat

JUNE 23, 2020

If Facebook copies your startup idea, chances are that idea has more eyeballs than a startup can garner (unless it is is Snapchat). Remember: It isn’t about the product, but the distribution that matters and copycats like Facebook have way more distribution powers than a startup. Much better distribution.

Advertising 131

Advertising Startups Positioning Consulting 131

Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. An expert-led case study with a featured guest to apply what you learned to a real-life situation.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Roy Madden

FEBRUARY 11, 2021

Case Study. How a VC firm uses Feedly to keep a finger on the pulse of the startup ecosystem. The Client Leading investor startup studio Rev1 Ventures. Rev1 is an investor startup studio that combines capital and strategic services to help startups scale and corporations innovate.

Research Software 75

Research Software Customer Experience Analytic Tools User Testing 75

Mind the Product

AUGUST 16, 2018

I have been the CPO/VP of Product for four startups as they scaled to thousands of employees. I sold my first startup Creative Wonders to The Learning Company and we eventually sold this company to Mattel for $3.5 I listened carefully to customers, did my best to satisfy them, and maintained focus on what my competitors were doing.

Customer Experience 118

Customer Experience User Testing Startups Branding 118

Mind the Product

AUGUST 11, 2022

A common startup practice is to first create a minimum viable product (MVP). Read more » The post A minimum viable product is not always a startup’s most valuable player appeared first on Mind the Product. We did not build an MVP but waited until the product felt full-featured and mature before engaging with potential customers.

Startups 167

Startups 167

The Product Coalition

JANUARY 24, 2022

Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? There is a very thin line between enterprise and startup cultue.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

freshtrax

JANUARY 16, 2024

Hopefully, this case study can be a valuable resource for those seeking to enhance their organization. The first part summarizes basic concepts of creating a team-building plan, while the second part delves into the practical aspect with the Hawaii case study. This article serves as the introduction to a two-part series.

User Testing 52

User Testing UX Article Product Research 52